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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    SAP Business Data Cloud

    Score8.6 out of 10
    N/ASAP Business Data Cloud is a fully managed SaaS solution that unifies and governs all SAP data and seamlessly connects with third-party data—giving line-of-business leaders context to make even more impactful decisions.N/A
    Pricing
    FullstorySAP Business Data Cloud
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FullstorySAP Business Data Cloud
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FullstorySAP Business Data Cloud
    Considered Both Products
    Fullstory
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    91%
    Would buy again
    39 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    100%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    88%
    Happy with the feature set
    38 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    80%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    77%
    Implementation went as expected
    24 Answers
    Features
    FullstorySAP Business Data Cloud
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and SAP Business Data Cloud
    Feature
    Fullstory
    6.2
    19 Ratings
    20% below category average
    SAP Business Data Cloud
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and SAP Business Data Cloud
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    SAP Business Data Cloud
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Best Alternatives
    FullstorySAP Business Data Cloud
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    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
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    Enterprises
    Glassbox
    Score6.3 out of 10
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstorySAP Business Data Cloud
    Likelihood to Recommend
    10.0
    (72 ratings)
    8.6
    (37 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    8.2
    (5 ratings)
    Usability
    10.0
    (1 ratings)
    8.6
    (36 ratings)
    Availability
    9.0
    (1 ratings)
    8.2
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    8.3
    (61 ratings)
    8.2
    (1 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    8.2
    (2 ratings)
    Configurability
    7.0
    (1 ratings)
    8.2
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.3
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    8.2
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    User Testimonials
    FullstorySAP Business Data Cloud
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
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    SAP
    SAP Business Data Cloud is suited mainly for SAP data integration. We could able to easily consolidate the data from S4 and service cloud V2 system. SAP Business Data Cloud enables realtime data replications. We could able to leverage the AI core features. As my previous data warehousing skill is from SAP BW, I am missing some basic features comparing to BW. Master data manual maintenance, Time dependant masterdata, language independent text is also not straightforward.
    Incentivized
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    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
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    SAP
    • Support for AI/ML use cases with SAP Data bricks and without the need to physically transfer the data from datasphere environment.
    • Provide near realtime data for analytics from S4C public cloud via data products which was the primary business problem that our customers were concerned with
    • Provides support to use the best of both the worlds like SAP and Databricks
    • New releases that support for the zero-copy delta share via SAP Business Data Cloud connect to other products like snowflake, google big query and other products in roadmap
    • Moving towards the lakehouse architecture or similar architecture from the former warehouse architecture to meet the increasing demand for the data
    Incentivized
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    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
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    SAP
    • Though SAP Business Data Cloud supports non-SAP data, integration is still not user friendly
    • Since it combines multiple services together, Cost is based on usage of the tool
    • Could be better if there is automated BW to SAP Business Data Cloud migration tool along with ABAP logic conversion support
    Incentivized
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    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
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    SAP
    In the new analytics world, BDC has been a game changer for SAP Analytics. Extending the SAP data for the usage in Databricks, snow flake, GCP has opened new doors for Analytics . Shift from traditional data warehousing to Business Data fabric adapting to the change in the analytics world is the need of the hour and Sap has managed to pulled it off with BDC
    Incentivized
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    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
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    SAP
    SAP Business Data Cloud offers robust capabilities that enable me to analyze data and extract valuable business insights. It creates a single source of truth with seamless SAP integrations that enable faster, more reliable reporting. It has freed my team from complex engineering efforts by simplifying data analytics, giving us more time to focus on generating insights.
    Incentivized
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    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
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    SAP
    SAP Business Data Cloud has been highly available and reliable for our day-to-day activities. We have experienced very few disruptions, and the platform generally performs consistently. The reason for not awarding a perfect score is that occasional maintenance activities or cloud service issues can occur, as is common with any enterprise SaaS platform. Overall, availability has met our business needs very well.
    Incentivized
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    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
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    SAP
    SAP Business Data Cloud provides solid overall performance, with pages and standard reports generally loading within an acceptable timeframe. The platform handles enterprise-scale data and analytics workloads effectively. While very large datasets, complex reports, or extensive integrations can occasionally impact response times, overall performance has been reliable and suitable for business operations.
    Incentivized
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    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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    SAP
    support team is generally responsive and knowledgeable, and most issues are addressed within acceptable timelines. Documentation and standard guidance are helpful for common scenarios.
    Incentivized
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    In-Person Training
    Fullstory
    No answers on this topic
    SAP
    It will be more effective. Higher Engagement and Focus. we can ask questions and get the clarity on the spot. Better Knowledge Retention. Stronger Collaboration and Networking. Overall it will be a rich Communication. Sensitive or complex topics are often easier to discuss in person. Informal discussions during breaks often lead to valuable knowledge sharing.
    Incentivized
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    Online Training
    Fullstory
    No answers on this topic
    SAP
    One of the best training session I attended and they covered most of the topics and answered all our questions. participants joined from different regions, infact they all had a different questions and it was different thoughts from all of then and helped to learn better. Though I was on travel, I could able yo attend the session.
    Incentivized
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    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
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    SAP
    I have done implementation of models in traditional bw and Using BDC. The integration of BDC with S4 hana for creating sap data products is seamless and reduces lot of implementation effort. The intelligent app feature is BDC also eases the implementation effort. If i have to compare the previous world with new BDC, implementation effort is largely saved
    Incentivized
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    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
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    SAP
    With a S4 backend a lot of core functionality is made simpler - authorization, data types, currency conversion. In particular if the front end choice is SAP Analytics Cloud. The lack of a good connection from Power BI to the datasphere application (instead of the underlying HANA cloud) is a major drawback in that scenario.
    Incentivized
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    Contract Terms and Pricing Model
    Fullstory
    No answers on this topic
    SAP
    I would rate the contract terms and pricing structure of SAP Business Data Cloud as 7 out of 10. The pricing model is generally aligned with enterprise-scale deployments and provides flexibility for organizations looking to consolidate data, analytics, and governance capabilities on a single platform. The contract terms are comprehensive, and SAP offers multiple licensing options to support different business requirements and growth scenarios.The primary reason for this rating is that the pricing and licensing structure can be complex to understand, particularly when estimating long-term costs as data volumes, users, and workloads increase. Greater transparency around consumption-based charges, usage forecasting, and future scaling costs would make planning easier. I would also prefer simpler licensing bundles and more predictable pricing tiers. Overall, the model supports enterprise needs well, but additional simplicity and clarity would improve the customer experience and make budgeting more straightforward.
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    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
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    SAP
    SAP Business Data Cloud provides strong scalability for enterprise data management and analytics, supporting growth in data volumes, users, and business use cases. The platform's extensibility and integration capabilities make it adaptable across departments and sites. The reason I did not rate it higher is that large-scale deployments may require additional effort around governance, integration, and advanced customization to fully realize enterprise-wide adoption
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    Professional Services
    Fullstory
    No answers on this topic
    SAP
    The professional services team demonstrated strong technical expertise and a solid understanding of data integration, analytics, governance, and cloud architecture. They provided valuable guidance during planning, implementation, and configuration phases, helping accelerate deployment and reduce potential risks. Their recommendations aligned well with best practices and supported a smooth transition to the platform.The reason I did not assign a higher rating is that some specialized requirements required additional consultation cycles and coordination between different teams, which occasionally extended timelines. In certain cases, deeper industry-specific examples or more tailored implementation guidance would have been beneficial. Despite these challenges, the team remained responsive, collaborative, and focused on achieving business outcomes. Overall, the professional services engagement added significant value and helped maximize the benefits of the SAP Business Data Cloud investment.
    Incentivized
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    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
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    SAP
    • SAP Business Data Cloud has made it very simple for Dashboards and stories to be created using various features provided to users
    • Due to High maintenance and governance costs not many users are convinced to move from legacy systems like BOBJ.
    • Data fabric architecture has made it very simple and cost effective to bring various models onboard to SAP Business Data Cloud
    Incentivized
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    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data