TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Funnel.io

    Score10 out of 10
    N/AFunnel.io from the company of the same name in Stockholm takes data from over 500 marketing and advertising platforms and provides the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool, in order to produce automated marketing reports, and obtain a complete overview of an enterprise's marketing channels.N/A

    Rival IQ

    Score10 out of 10
    N/ARival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new opportunities, identify trends, and track results across all the main social channels and the web.N/A

    Supermetrics

    Score9.7 out of 10
    N/ASupermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

    $29

    per month

    Pricing
    Funnel.ioRival IQSupermetrics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Essential
    $29
    per month per user
    Core
    $159
    per month per user
    Offerings
    Pricing Offerings
    Funnel.ioRival IQSupermetrics
    Free Trial
    NoNoYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoYes
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details——In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
    More Pricing Information
    Community Pulse
    Funnel.ioRival IQSupermetrics
    Considered Multiple Products
    Funnel
    No answer on this topic
    Rival IQ
    No answer on this topic
    Supermetrics
    Chose Supermetrics
    Supermetrics is more simple to set up and start using. It is also more lightweight - with a simple UI and use-case that prevents distraction or unnecessary features interfering with the core use-case.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Best Alternatives
    Funnel.ioRival IQSupermetrics
    Small Businesses
    Agency Analytics
    Score8.9 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    TrackMaven
    Score8.5 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    1-Social
    Score5.1 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Funnel.ioRival IQSupermetrics
    Likelihood to Recommend
    -
    (0 ratings)
    10.0
    (5 ratings)
    10.0
    (12 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Funnel.ioRival IQSupermetrics
    Likelihood to Recommend
    Funnel
    No answers on this topic
    Rival IQ
    I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
    Incentivized
    Read full review
    Supermetrics
    If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
    Incentivized
    Read full review
    Pros
    Funnel
    No answers on this topic
    Rival IQ
    • Competitive analysis
    • Data visualization
    • Historical data
    Incentivized
    Read full review
    Supermetrics
    • Supermetrics is easy to use, the ui is helpful for creating queries.
    • Supermetrics allows to run the created queries on triggers.
    • Supermetrics allows to connect with different data sources like Google analytics etc .,
    • Supermetrics sends alert on the failure of queries to the desired email address
    Incentivized
    Read full review
    Cons
    Funnel
    No answers on this topic
    Rival IQ
    • Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
    • RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.
    Incentivized
    Read full review
    Supermetrics
    • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
    • No public data for LinkedIn.
    • Definitely requires knowledge on how to use Google Data Studio.
    Incentivized
    Read full review
    Usability
    Funnel
    No answers on this topic
    Rival IQ
    This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Support Rating
    Funnel
    No answers on this topic
    Rival IQ
    Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Alternatives Considered
    Funnel
    No answers on this topic
    Rival IQ
    I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.
    Incentivized
    Read full review
    Supermetrics
    Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
    Incentivized
    Read full review
    Return on Investment
    Funnel
    No answers on this topic
    Rival IQ
    • 80% increase in commercial proposals from clients due to the incorporation of Rival IQ data.
    Incentivized
    Read full review
    Supermetrics
    • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
    • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
    • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
    Incentivized
    Read full review
    ScreenShots

    Supermetrics Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot