GaggleAMP vs. Wildfire Interactive (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GaggleAMP
Score 8.4 out of 10
N/A
GaggleAMP's employee advocacy and communications platform enables companies to boost the distribution of workforce communications and social media messaging. The solutions aims to foster a network of people, or a Gaggle, who share company-created messages to their social media networks and contribute content to their internal workforce community. This aids in employee development, leveraging them as a thought leader in their space while increasing social selling and recruitment…
$25
per month
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
Pricing
GaggleAMPWildfire Interactive (Discontinued)
Editions & Modules
Enterprise
$1
Call for Quote
Agency
$1
Call for Quote
Small and Medium Businesses
$300
25 seats per month
No answers on this topic
Offerings
Pricing Offerings
GaggleAMPWildfire Interactive (Discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsGaggleAMP serves small businesses, medium-size businesses, enterprise-class organizations, and agencies that represent these businesses. Their small business offering starts at 25 seats for $300 per month, with additional packages available based on the number of seats needed. For Enterprise-class pricing and agency offerings, it is best to speak with a GaggleAMP representative to secure a rate.
More Pricing Information
Community Pulse
GaggleAMPWildfire Interactive (Discontinued)
Top Pros
Top Cons
Best Alternatives
GaggleAMPWildfire Interactive (Discontinued)
Small Businesses

No answers on this topic

Growave
Growave
Score 9.4 out of 10
Medium-sized Companies
Influitive
Influitive
Score 9.0 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Enterprises
Sprinklr Marketing
Sprinklr Marketing
Score 7.2 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GaggleAMPWildfire Interactive (Discontinued)
Likelihood to Recommend
8.7
(12 ratings)
2.0
(4 ratings)
Likelihood to Renew
10.0
(1 ratings)
7.9
(3 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(2 ratings)
9.5
(2 ratings)
Online Training
-
(0 ratings)
8.5
(2 ratings)
Implementation Rating
-
(0 ratings)
8.5
(2 ratings)
User Testimonials
GaggleAMPWildfire Interactive (Discontinued)
Likelihood to Recommend
GaggleAMP
GaggleAMP is well suited when you want to get timely local language content out to folks in other countries/regions, or content for a specific group/department. It is also well suited when you have multiple Gaggle content managers with multiple content calendars. It might be less appropriate if you want to hold multiple Social contests (gamification) with different rules, scopes, leaderboards, etc. for different groups/tags as there is only one leaderboard.
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Discontinued Products
The transition to Google has been painful - key contacts are no longer available.
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Pros
GaggleAMP
  • Easy to tell associates what posts to like and share. Especially like that we can point them to like or share industry posts.
  • Easy to get others in organization to sign up. Also offers app and browser app.
  • Gamefication aspect allows associates to have friendly competition and allows awarding of prizes for reaching set point values
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Discontinued Products
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
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Cons
GaggleAMP
  • There are no out of the box implementations to get started quick.
  • The campaign manager could be more involved and vocal about recommendations and how to implement them.
  • I'd like deeper insight into what my employees do and do not like to share.
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Discontinued Products
  • More customization - Would like to have the ability to edit more without coding.
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Likelihood to Renew
GaggleAMP
Customer service has been good. It's easy to use. It's cost effective. It's a good way to expand your social presence and get your employees more vested in branding the company without spending a ton of money. There are bells and whistles that may be good for other users. I just haven't had the time to use them
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Discontinued Products
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
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Usability
GaggleAMP
No answers on this topic
Discontinued Products
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
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Reliability and Availability
GaggleAMP
No answers on this topic
Discontinued Products
I have never been kicked out of Wildfire service. Always up and running.
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Performance
GaggleAMP
No answers on this topic
Discontinued Products
Easy to perform tasks and quick to upload changes to your promotions.
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Support Rating
GaggleAMP
Support for GaggleAMP is easily the best customer support I've experienced with any software tool. Our rep, Sam, is dedicated to our account (no bouncing around a call-center bullpen), and is highly proactive and eager to help us succeed. Most of our interactions have nothing to do with problems, but rather opportunities to optimize our use of the tool and set us up for greatest success. GaggleAMP sets a gold standard for customer support!
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Discontinued Products
Phone and email support were always available to us when we needed it.
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Online Training
GaggleAMP
No answers on this topic
Discontinued Products
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
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Implementation Rating
GaggleAMP
No answers on this topic
Discontinued Products
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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Alternatives Considered
GaggleAMP
A former colleague suggested EveryoneSocial, but I think that GaggleAMP has more industry experience in terms of employee advocacy and social engagement. While it did appear somewhat easier to use, it didn't have all the features and attention to detail that GaggleAMP provided such as the detailed reporting and the specific activity suggestions I was looking for.
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Discontinued Products
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
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Return on Investment
GaggleAMP
  • Take this with a grain of salt, but our company's all-time CPC (cost per click) savings is $1.85 M ($184,116.95 last quarter).
  • GaggleAMP has become an important part in getting our employees and partners to engage with us on Social Media more regularly - a great tool for getting information out there.
  • Brand awareness.
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Discontinued Products
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
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ScreenShots

GaggleAMP Screenshots

Screenshot of The member view provides a simple view of actions and messages available. Acting take a simple click of a button. "Share" to share the message or "No Thanks". If a user declines a message/action there is an opportunity for them to provide feedback on why they chose not to share the message or perform the action. This helps the Gaggle manager learn the preferences of their member base and helps future content curation.Screenshot of Channels provide an outlet for employees to create user-generated content, communicate with their fellow employees, discover new content, and more. Channels also allow for automated RSS feeds, pulling in Twitter Lists, and monitoring hashtags, making the content curation process easier for marketing team.Screenshot of My feed shows employees and stakeholders what activities they have available to them. This area enables employees to engage and interact with content. Here they can share content to their social channels, see when content is expiring, and also engage with external and internal Channels.Screenshot of The GaggleAMP scheduling feature helps employees and stakeholders schedule their social media advocacy efforts on their time. Here they can pick and choose which messages they want to schedule, when they want to schedule them to go out, and their default preferences.Screenshot of Gaggle Managers, the term for the administrator of an employee advocacy program, can choose what types of activities to send to their employees and stakeholders. GaggleAMP offers over 50 different activities on any favorite social media networks. Some favorites are displayed here.Screenshot of Leaderboards allow sorting by reach and by points assigned to activities during certain timeframes. With leaderboards, employees and stakeholders can see how they are performing compared to their peers and also have the option to opt-out of the leaderboard.