GaggleAMP vs. Employee Advocacy by Sprout Social

GaggleAMP is well suited when you want to get timely local language content out to folks in other countries/regions, or content for a specific group/department. It is also well suited when you have multiple Gaggle content managers with multiple content calendars. It might be less appropriate if you want to hold multiple Social contests (gamification) with different rules, scopes, leaderboards, etc. for different groups/tags as there is only one leaderboard.

Incentivized

It's a good fit for our recruiters because they are always looking for good info about our organization to share. It's a small but engaged group that takes advantage of having a niche topic and team. It also works well for huge company news, such as winning an award. Items that all employees know about and a large percentage of them are excited about perform best. Niche topics that are only relevant to one or a few small teams don't perform as well because employees not involved in that work are less likely to share.

Incentivized

• Easy to tell associates what posts to like and share. Especially like that we can point them to like or share industry posts.
• Easy to get others in organization to sign up. Also offers app and browser app.
• Gamefication aspect allows associates to have friendly competition and allows awarding of prizes for reaching set point values

Incentivized

• Scheduling out content / shares for the week
• Providing a quick glance leaderboard of top content shares across departments
• Easy to learn and leverage user interface (UI)

Incentivized

• There are no out of the box implementations to get started quick.
• The campaign manager could be more involved and vocal about recommendations and how to implement them.
• I'd like deeper insight into what my employees do and do not like to share.

Incentivized

• Sprout to Bambu integration is not what was depicted in trial and is not used because of this
• Missing functionality: LinkedIn tagging
• Missing functionality: posting videos
• Missing functionality: posting something without a link. Example: picture from an event or community outreach

Incentivized

Customer service has been good. It's easy to use. It's cost effective. It's a good way to expand your social presence and get your employees more vested in branding the company without spending a ton of money. There are bells and whistles that may be good for other users. I just haven't had the time to use them

Incentivized

The program has given some early wins, and there are very active employees who have truly integrated sharing from Employee Advocacy by Sprout Social into their regular social media activity. It would be a huge lift to migrate people to a different platform. While we'd love to grow our program, there's already enough value to justify keeping an employee advocacy program.

Incentivized

It's fairly user friendly when it's working correctly. There are more instances of bugs and glitches compared to other tools, including Sprout Social's primary platform. There's also an exception for Facebook personal profiles where that is more clunky to share on compared to LinkedIn, X or even Facebook Business Pages. I'd also like more customization around photo formats/sizes and email templates. Despite those negatives, the end user can share quickly and easily, which is vital to sustaining user participation. Facebook can be clunky, but most of our employees share on LinkedIn, which is quick, easy and smooth.

Incentivized

Support for GaggleAMP is easily the best customer support I've experienced with any software tool. Our rep, Sam, is dedicated to our account (no bouncing around a call-center bullpen), and is highly proactive and eager to help us succeed. Most of our interactions have nothing to do with problems, but rather opportunities to optimize our use of the tool and set us up for greatest success. GaggleAMP sets a gold standard for customer support!

Incentivized

A former colleague suggested EveryoneSocial, but I think that GaggleAMP has more industry experience in terms of employee advocacy and social engagement. While it did appear somewhat easier to use, it didn't have all the features and attention to detail that GaggleAMP provided such as the detailed reporting and the specific activity suggestions I was looking for.

Incentivized

It was similar in that it helped us push prewritten messages out to our team, but the UX/UI was far more dated and not as intuitive. It's mobile app also wasn't very useful; made it difficult to edit messages and would constantly need you to log back in. The two things GaggleAMP had over Bambu however was more comprehensive analytics and the ability to automatically push out social posts

Incentivized

• Take this with a grain of salt, but our company's all-time CPC (cost per click) savings is $1.85 M ($184,116.95 last quarter).
• GaggleAMP has become an important part in getting our employees and partners to engage with us on Social Media more regularly - a great tool for getting information out there.
• Brand awareness.

Incentivized

• Positive returns -- sharing our brand and enabling our employees to share and tell their stories, ultimately helping them reach their own goals.

Incentivized