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Genesys Multicloud CX (discontinued) vs. Salesforce Agentforce Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Genesys Multicloud CX (discontinued)

    Score8 out of 10
    N/AGenesys Multicloud CX (formerly Genesys Engage, or PureEngage) is the Genesys customer engagement platform for enterprises. It is designed to be flexible for enterprises, who often have multiple and multi-national locations (including outsourcing) and large peak volumes and populations.N/A

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Genesys Multicloud CX (discontinued)Agentforce Marketing
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Genesys Multicloud CX (discontinued)Agentforce Marketing
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Genesys Multicloud CX (discontinued)Agentforce Marketing
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    30 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    24 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    33 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    82%
    Lived up to sales and marketing promises
    14 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    79%
    Implementation went as expected
    23 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    Genesys Multicloud CX (discontinued)Agentforce Marketing
    Contact Center Software
    Comparison of Contact Center Software features of Genesys Multicloud CX (discontinued) and Salesforce Agentforce Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    9.2
    118 Ratings
    8% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Agent dashboard10.0109 Ratings00 Ratings
    Validate callers10.096 Ratings00 Ratings
    Outbound response9.099 Ratings00 Ratings
    Call forwarding8.089 Ratings00 Ratings
    Click-to-call (CTC)9.083 Ratings00 Ratings
    Warm transfer10.0105 Ratings00 Ratings
    Predictive dialing9.281 Ratings00 Ratings
    Interactive voice response10.0106 Ratings00 Ratings
    REST APIs10.099 Ratings00 Ratings
    Call scripts9.075 Ratings00 Ratings
    Call tracking10.0103 Ratings00 Ratings
    Multichannel integration9.9105 Ratings00 Ratings
    CRM software integration5.199 Ratings00 Ratings
    Workforce Optimization (WFO)
    Comparison of Workforce Optimization (WFO) features of Genesys Multicloud CX (discontinued) and Salesforce Agentforce Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    8.5
    107 Ratings
    2% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Inbound call routing9.0100 Ratings00 Ratings
    Omnichannel inbound routing10.092 Ratings00 Ratings
    Recording8.980 Ratings00 Ratings
    Quality management8.080 Ratings00 Ratings
    Call analytics8.088 Ratings00 Ratings
    Historical reporting10.0103 Ratings00 Ratings
    Live reporting9.0100 Ratings00 Ratings
    Customer surveys6.864 Ratings00 Ratings
    Customer interaction analytics7.073 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Genesys Multicloud CX (discontinued) and Salesforce Agentforce Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.2153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Genesys Multicloud CX (discontinued) and Salesforce Agentforce Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Genesys Multicloud CX (discontinued) and Salesforce Agentforce Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Genesys Multicloud CX (discontinued) and Salesforce Agentforce Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Genesys Multicloud CX (discontinued) and Salesforce Agentforce Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.2100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Genesys Multicloud CX (discontinued) and Salesforce Agentforce Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.8111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.624 Ratings
    Best Alternatives
    Genesys Multicloud CX (discontinued)Agentforce Marketing
    Small Businesses
    Zendesk Talk
    Score8.5 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    CloudTalk
    Score7.6 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Bright Pattern Contact Center
    Score8.4 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Genesys Multicloud CX (discontinued)Agentforce Marketing
    Likelihood to Recommend
    8.0
    (147 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    7.9
    (26 ratings)
    8.1
    (114 ratings)
    Usability
    6.9
    (18 ratings)
    8.5
    (37 ratings)
    Availability
    8.0
    (4 ratings)
    10.0
    (11 ratings)
    Performance
    7.1
    (4 ratings)
    9.6
    (9 ratings)
    Support Rating
    8.6
    (21 ratings)
    7.0
    (36 ratings)
    In-Person Training
    8.1
    (3 ratings)
    5.0
    (4 ratings)
    Online Training
    7.3
    (2 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    3.8
    (11 ratings)
    3.0
    (17 ratings)
    Configurability
    6.5
    (3 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    1.4
    (4 ratings)
    7.0
    (2 ratings)
    Product Scalability
    7.3
    (4 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    7.3
    (2 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    7.3
    (2 ratings)
    7.0
    (3 ratings)
    User Testimonials
    Genesys Multicloud CX (discontinued)Agentforce Marketing
    Likelihood to Recommend
    Discontinued Products
    Solution is extremely agile and flexible. The new generation of containerized solution would be a game changer since it brings the ease of deployment and ability to get the innovations to a new total different place. I believe it is really hard to find in the competition who would have something similar or even close
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • VHT as a stand alone model can be easily plugged into to the current call routing with minimal changes and it works like charm.
    • Platform SDKs are a powerful tool that help integrate with other third party solutions or to build custom made applications.
    • The whole routing solution is amazing . With user friendly composer, you have the option of building both VRUs and routing strategies. And, they are very easy to deploy.
    • The level of details for report customization is another strong point.
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Genesys needs to pick up the pace with application upgrades. We see more and more issues with Genesys applications falling behind the operating systems versions. We need more apps to be ready for the latest server OC models. There is a lag.
    • There seems to be constant unrest with the management application platform, CME, SCI, Genesys administrator, GAX, then GAX plugins, then a move away from plugins. We would like one stable management platform that encompasses ALL aspects of management within the contact center.
    • Real-time reporting deficiencies with Genesys pulse web. this application cannot live up to CCPulse with respect to flexibility of views. Pulse web was a plugin now it's not a plugin any longer. constant movement, we finally get pulse web plugin onto production, 6 months later these something supposedly better.
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Genesys Engage is instrumental in us meeting our service obligations to our customers. Engage enables our organization to deliver interactions to the right staff and helps us minimize service and coverage gaps through historical and real-time reporting. Additionally, we feel that only Genesys Engage can meet and exceed our business needs and requirements.
    Incentivized
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Discontinued Products
    Overall, from a customer perspective and also an agent perspective, it is very easy to use Genesys Engage's platform. The Agent Desktop and Genesys WDE are good. Usability is high and I would consider it an easy to use product and easy to adopt from this perspective.
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    There are occasional failures, but distributed and High Availability features work well when architected, installed, and configured properly. Thoroughly reading and understanding system documentation is a must.
    Incentivized
    Read full review
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Discontinued Products
    Never being disappointed in my 11 plus years of utilizing the various aspects of the system. No matter what we throw at it, the systems continue to perform as expected.
    Incentivized
    Read full review
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Discontinued Products
    There's definitely room for improvement. I would have love to see the chat functionality work more frequently. The level of expertise has diminished over the years. I understand that this in part has to do with the number of new products that has been introduced, but should not be an excuse for the lack of readiness.
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    Good training, but on limited locations. You can almost only follow trainings in europ in the UK and in Germany. Uk location is relatively difficult to get to and on a exppensive location. The content of the training is good, supplied training material is okay, but sometimes a bit outdated. When you follow a training it is most likely because of a recent purchase which is uasually the latest version.
    Incentivized
    Read full review
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Discontinued Products
    Interesting webinars on relevant topic are being provided regularly. Th e webinars a often provided by Genesys and hosted by a very experienced product owner. In many occasions a customer is invited to share his / her experiences and best practices. Webinars can be watched at a later time for your convenience.
    Incentivized
    Read full review
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Discontinued Products
    It was a death march. We finally learned enough about the product to know that our vendor knew nothing and had done it wrong. We hired voice engineers and took over the project. We should have fired our vendor much earlier
    Incentivized
    Read full review
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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    Alternatives Considered
    Discontinued Products
    For a similar contact center structure, I find Genesys products are faster to produce outcomes, and fast to respond (loading, changing screens...). However, in terms of user interface, I do prefer the way NICE did things there. Coming from an agent background, I find that the NICE agent interface is more visually appealing and offers more flexibility (parameters for agent exceptions).
    Incentivized
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    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    The Interactive Intelligence SIP based contact center platform has broken through the barriers of "board based" technology to processor based limits on scalability. This means their CIC premise or cloud platform can be engineered to support agent counts into the thousands.
    Incentivized
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    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Utilizing Genesys Contact Center Portfolio has added increased employee efficiency, providing better availability to customer demands which in turn has increased customer satisfaction.
    • Utilizing Genesys Contact Center Portfolio has added increased management efficiency, automating resource planning and scheduling and providing management more time to focus on other important tasks.
    Incentivized
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Genesys Multicloud CX (discontinued) Screenshots

    Screenshot of Altocloud in Workspace

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.