Likelihood to Recommend
It is very well suited for those who look to grow their business using its effective digital marketing strategies. Managing social network channels is a big task but when you use this tool it comes in handy in a single place. It is easy to use and also it has also a great support to solve our queries. But the thing is it is a bit overpriced, They can consider offering the additional feature in their trial version.
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Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
Read full review Pros URL shortened and tracking Content management as a automation Data privacy and content viral alerts functions Read full review Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through. Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at. Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers. Read full review Cons They can consider flexible plans and make it very affordable Read full review A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site. The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical. Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly. Read full review Likelihood to Renew
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
Read full review Usability
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
Read full review Support Rating
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
Read full review Alternatives Considered
GetSocial has much more efficient support and their marketing strategies helped us to build our business with daily new customers coming up online. So we never regret going for GetSocial. We were able to analyze our social networking channels and our competitors which helped us much in terms of business growth. We never searched for other products when we were using this.
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Parse.ly does pretty well compared to
, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But
wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
Read full review Return on Investment Brought so many leads Saved us money on buying databases Saved us time Read full review Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though. Read full review ScreenShots