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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gliffy

    Score6 out of 10
    N/AGliffy is an online diagramming tool with collaboration features from the San Francisco company of the same name, offering standalone versions of Gliffy and integrated versions for Jira and Confluence.

    $6

    per month

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    GliffyOrtto
    Editions & Modules
    Professional
    $6
    per month
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    GliffyOrtto
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsFor Enterprise pricing, please reach out.10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Features
    GliffyOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Gliffy and Ortto
    Feature
    Gliffy
    -
    Ratings
    Ortto
    9.0
    11 Ratings
    15% above category average
    WYSIWYG email editor00 Ratings8.911 Ratings
    Dynamic content00 Ratings8.98 Ratings
    Ability to test dynamic content00 Ratings8.98 Ratings
    A/B testing00 Ratings8.98 Ratings
    Mobile optimization00 Ratings8.910 Ratings
    Email deliverability reporting00 Ratings9.911 Ratings
    List management00 Ratings8.911 Ratings
    Triggered drip sequences00 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of Gliffy and Ortto
    Feature
    Gliffy
    -
    Ratings
    Ortto
    9.2
    11 Ratings
    15% above category average
    Lead nurturing automation00 Ratings9.911 Ratings
    Data quality management00 Ratings8.910 Ratings
    Automated sales alerts and tasks00 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of Gliffy and Ortto
    Feature
    Gliffy
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    16% above category average
    Event/webinar marketing00 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Gliffy and Ortto
    Feature
    Gliffy
    -
    Ratings
    Ortto
    8.9
    8 Ratings
    16% above category average
    Social profile integration00 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Gliffy and Ortto
    Feature
    Gliffy
    -
    Ratings
    Ortto
    8.9
    12 Ratings
    17% above category average
    Dashboards00 Ratings8.912 Ratings
    Standard reports00 Ratings8.912 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Gliffy and Ortto
    Feature
    Gliffy
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    15% above category average
    API00 Ratings8.98 Ratings
    Customizability00 Ratings8.99 Ratings
    Integration with Salesforce.com00 Ratings8.97 Ratings
    Best Alternatives
    GliffyOrtto
    Small Businesses
    OmniGraffle
    Score9.8 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    OmniGraffle
    Score9.8 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    OmniGraffle
    Score9.8 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GliffyOrtto
    Likelihood to Recommend
    5.0
    (12 ratings)
    8.9
    (12 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    6.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    GliffyOrtto
    Likelihood to Recommend
    Perforce Software
    Gliffy is user-friendly, with a drag-and-drop interface that makes it easy to create clear and visually appealing diagrams without steep learning curves. It’s perfect for creating straightforward, quick wireframes. Gliffy lacks features for detailed UI/UX wireframing and prototyping compared to specialized tools like Figma, Sketch, or Adobe XD.
    Read full review
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Pros
    Perforce Software
    • First it's important to point out that Gliffy has priced itself incredibly well for small to medium sized businesses. Most other similar solutions are so expensive that organizations will avoid getting workflow software overall. Gliffy can take pride in knowing they're helping small business operate better.
    • Gliffy is incredibly easy to use for a first time user. I rarely have to train someone on how to use it. It's a lot of fun to see people get excited about systems and processes when using Gliffy. If you need to get up and running quickly I can't think of a better solution for workflow visualization.
    • I also like using Gliffy for mindmapping. I'm sure some mindmapping experts can tell me how I'm doing that incorrectly, but it just works for me. This points to the ease with which Gliffy allows you to get your thoughts down quickly and easily.
    Incentivized
    Read full review
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Cons
    Perforce Software
    • I have had some trouble saving complex diagrams and viewing them on the fly. On a handful of occasions, diagrams are unable to save, which means I either need to try to "save as" a separate diagram, or I am perpetually stuck trying to "load" recent changes. Overall, this means I always have a slight lingering fear that my diagrams aren't fully saved or recoverable. Support has been pretty responsive helping me to reload corrupted diagrams.
    • Adding Text, Notes, and Images can be a challenge. While laying out objects with simple text is a strength, adding formatted text and commentary can be a challenge. I often find my objects ghost-moving all over the screen and lost. I'd love a drag-and-drop way to load images in to diagrams. The process is a bit cumbersome with the file upload wizard.
    • Template environments - I struggled a bit to try to create a default starting point for my diagrams. I've tried to load common libraries and ignore others, those settings are often ignore upon reload. I'd love to use the same 10 objects and ignore the rest, I am not able (yet) to create this scenario, though there may be more to learn.
    • Searching, Indexing, Retrieving my diagrams. As part of an enterprise plan, I find there are too many clicks required to a) find/search for my diagrams and b) save diagrams into my Gliffy folder. In our implementation I can see all folders for all of my colleagues, and need to drill down a bit before I get to my folder, where I can actually search my documents in a list. I'd prefer a more intuitive way to land on my diagrams and to organize them (e.g., by customer) so that I can access them more quickly.
    Incentivized
    Read full review
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Likelihood to Renew
    Perforce Software
    Because of its great versatility and ease of use. From diagramming to roadmpas and even user interface wireframes. Once a draft or first version is done we like to use the Confluence integration so we can collaborate and have one single source of truth
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Usability
    Perforce Software
    I based my assessment on aggregated user feedback and reviews from platforms like G2 and Software Advice. Many users highlight the simplicity and versatility of Gliffy’s interface, which makes it accessible for both beginners and professionals. Features like drag-and-drop functionality, a variety of templates, and integration options (e.g., Atlassian tools) contribute to its high rating.However, it doesn’t score a perfect 10 because some users report performance issues with complex diagrams, limited advanced features compared to competitors, and occasional difficulties with collaboration features. Balancing these strengths and weaknesses lands Gliffy in the 8-9 range for usability
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Alternatives Considered
    Perforce Software
    Gliffy is easier to use together with Confluence since it provides an integration where you can edit an image directly on the page. Visio and PowerPoint is better drawing tools but we have moved away from them since there isn’t a good way to keep track of the original file of the vector/bitmap included in the Confluence page.
    Incentivized
    Read full review
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Return on Investment
    Perforce Software
    • Gliffy had a positive ROI on our initial efforts in getting team members to map out their workflows, provide them in confluence through its integration and get them distributed to our organization. The ease of use was a huge success for adoption.
    • Gliffy did seem to have unfriendly costs. Even as a customer for years that signs year-long contracts the price needle did not move much. Enterprise-wide software is expected to have discounts at a bulk buy within the industry.
    • Gliffy for the first time provided a tool for us to put our thoughts in a shareable format. It paved the way for increased organization and getting to buy into pre-existing processes.
    Incentivized
    Read full review
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScreenShots

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.