Google Analytics 360 (discontinued) vs. MicroStrategy Analytics

As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.

MSTR is great for any organization that is looking for a way to deliver complicated data in an uncomplicated way. From business teams to marketing and finance, several departments benefit from using MSTR to keep track of KPIs enabling teams to make optimizations along the way. MSTR provides great visual representations of data enabling team members to distill thousands of data points into easily digestible charts and graphs

Incentivized

• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

Incentivized

• They sell the product well, and make promises you will actually believe
• "checks the box" for most features a company would need. Doesn't actually deliver them though
• They answer the phone in a timely manner. Can't answer your questions or provide support, but the queue time isn't bad
• They have online documentation. It's not up to date, and likely doesn't reflect the version of software you are using, but hey... they can point to it.

• Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
• There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are

• The graph options are not as robust as an Excel user might want.
• The metadata layer can sometimes be slower, and it takes a long time for reports to run.
• Viewing the data feed entered can be cumbersome at times, in terms of validation with reports.

Incentivized

Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.

Incentivized

I would always choose to renew MicroStrategy as long as they lead the market in features, functionality and price. The support of MicroStrategy is timely and professional, I frequently get answers to my questions within 24 hours and normally have solutions within 48 hours. Training available for MicroStrategy completely covers everything required to be able to expertly use MicroStrategy and understand data warehousing.

Incentivized

The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.

The standard grid reporting could look more like the styling and object used for the Import and Visual Insight products. In addition, object properties almost seem to be hidden when first using the product. It's as if they are asking the engineers to only use the presets we make available...and, these presets are 10+ years old. On the positive side, Microstrategy seems to be the only product, not named Cognos, which can scale to Big Data. The product is "hackable" via the SDK or tricking the Intelligence Server to do uncommon things. The Microstrategy development team also seems to be very involved with their OEM partners; especially when it comes to features and enhancements. A large majority of the improvements we suggested have made it into the product or on the roadmap for future enhancements. Only suckas fall for the shiny objects from most other vendors; Microstrategy is really the only choice for Enterprise BI.

I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.

Incentivized

Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.

Incentivized

If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.

Good user community. Support team is available if you are under AMC. You get decent support after raising the support ticket. If it is product bug they will inform you and let you know which patch will resolve the same.

Incentivized

There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

I have attended many trainings offered by MicroStrategy; both distance and in-person training. I earned my CRD (Certified Report Developer) certification via the online training. I found the training to be well organized and concise. Overall I will definitely continue to increase my knowledge with MicroStrategy via the online training offering.

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

We measured following KPI for the success

• Increase in Business Feeds Loads
• Reduction in Controllers Manual Work.
• Conversion of Manual Work into Systematic Workflows.
• Increase in Customer Spend
• Reduction in Service costs
• Reduction in time-to-market for new campaigns
• Increase in cross sell and Up sell
• Error reduction in customer Identification
• Existing client retained

Incentivized

Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.

Incentivized

Tableau is probably MicroStrategy Analytic's biggest competitor I've noticed over time, and I'm not sure why. Tableau only covers visualizations independently for each business user, which then creates the issues of every employee creating their own version of the data, and then you have 20 versions of the truth. A enterprise data warehouse and MicroStrategy's Visual Insight is a better method.

Incentivized

This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.

Incentivized

• It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
• I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.

Incentivized

• MicroStrategy was helpful for reducing the amount of time we needed to spend number crunching large data sets, and in doing so, allowed me as the primary users to spend more time gleaning insights from the data that in turn informed our leadership team to make strategic decisions.
• By creating numerous canned reports available to all members of the team through email distribution or basic access to the platform, we were able to reduce the time I spent showing people how to pull the data in Microsoft Excel by nearly 40% .
• We ended up needing to make many changes to the way our DMP was feeding data into MicroStrategy due to incorrect reporting that caused complications in accounting and finance.