Google Authenticator vs. Plaid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Authenticator
Score 8.7 out of 10
N/A
Google Authenticator is a mobile authentication app.N/A
Plaid
Score 9.0 out of 10
N/A
Plaid in San Francisco offers a suite of applications supporting banks with risk management and customer account management features. Plaid is used by digital financial apps and services like Betterment, Expensify, Microsoft and Venmo, and by banks to make it easier for consumers to connect their financial accounts with the apps and services they want to use. Plaid connects with over 11,000 financial institutions across the U.S, Canada and Europe.
$500
per month
Pricing
Google AuthenticatorPlaid
Editions & Modules
No answers on this topic
Scale
500+
per month
Test
Free
Launch
Pay as you go
Offerings
Pricing Offerings
Google AuthenticatorPlaid
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsContact sales team for additional pricing. There may be one-time fees, subscription fees, per-request flat fees, or payment initiation fees depending on your needs.
More Pricing Information
Community Pulse
Google AuthenticatorPlaid
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Google AuthenticatorPlaid
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Cisco Duo
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Apple Pay
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Score 8.7 out of 10
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User Ratings
Google AuthenticatorPlaid
Likelihood to Recommend
9.0
(51 ratings)
10.0
(1 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Usability
8.8
(7 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
8.6
(8 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Configurability
4.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
5.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AuthenticatorPlaid
Likelihood to Recommend
Google
Logging into my work accounts is where Google Authenticator works best. Also, I had a personal account get hacked. I had an account created to book hotels, but someone was constantly resetting my password. To prevent further hacking attempts, I set up Google Authenticator. I do not believe it would be appropriate for banking accounts.
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Plaid
Plaid is extremely well suited to be your payment API if you're a start-up looking to scale your banking connections fast and securely. Their API is fully functional upon integration. Most end-users have encountered Plaid before so it's a trusted platform for many consumers so even if you're a new app, users feel comfortable connecting their bank through Plaid.
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Pros
Google
  • One strength is in how it checks identity to stop unwanted people from getting access.
  • Another strength is in cutting down on the frustration of users for the authentication process.
  • With the pandemic and needing to work away from the office it also provided additional security in keeping our network/infrastructure safe.
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Plaid
  • Plaid connects with 100s of US consumer banks.
  • Plaid continuously updates its software to meet the requirements of individual banks.
  • Plaid can get your company's payment processing up and running faster than traditional methods.
Read full review
Cons
Google
  • I once performed a factory reset of my smartphone which had Google Authenticator. I didn't have a backup for the device. When I restored my phone with the same google account, I was not able to restore the authenticator app settings. I had to add all the keys back into the app to use it. This is cumbersome, but I understand it is set up this way for security reasons.
  • I don't like the ease with which it lets you delete a key. If I accidentally delete a key, I am doomed to get my 2FA key reset, unless I still have the QR code saved somewhere.
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Plaid
  • Consumer feedback or troubleshooting typically comes back to us because Plaid doesn't have an easy way of re-routing support once a user encounters a problem.
  • Update timelines could be clearer when they are working on updating a connection with a certain bank.
  • The search functionality for the user to find their bank could be a little more robust.
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Likelihood to Renew
Google
It works as intended, easy to setup, free and gives you another level of security against any unwanted access or cyber attacks
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Plaid
No answers on this topic
Usability
Google
It's as easy as opening the app and what I need it for is there. I don't have to fumble with other accounts or getting something else to open it for me. I have all the access that I need for the use of the app within seconds and I can get access to the info that I need.
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Plaid
No answers on this topic
Reliability and Availability
Google
In terms of availability, I had not experienced any issues with outages or the product not working when needed
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Plaid
No answers on this topic
Performance
Google
The performance of google Authenticator is good and I have not experienced any slow downs
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Plaid
No answers on this topic
Support Rating
Google
I have found Google’s support to be hit or miss. There are times when they are very responsive, and I get my issue resolved quickly, and there are times where a response from them takes weeks. There is no in-between. But my support experience with this particular product is nonexistent because I have not had a problem with it yet. Hopefully, we do not have any problems with it either.
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Plaid
No answers on this topic
Implementation Rating
Google
It was easy to implement and it went very smoothly. No issues
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Plaid
No answers on this topic
Alternatives Considered
Google
First, Google Authenticator meets the security requirements which should be considered "table stakes". Second, simplicity is critical. Many users don' understand why they are setting up MFA (or they just don't care), and so adding additional complications to their day-to-day is always challenging. When it is simple, it makes life a lot easier. Finally, trust (due to the brand name recognition, primarily) removes any notion of "what is this?" that the user may have from being required to install something on their personal device for work purposes.
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Plaid
No answers on this topic
Scalability
Google
The product doesn’t have any features of tools that can help it scale
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Plaid
No answers on this topic
Return on Investment
Google
  • More secure data = less worried about a data breach.
  • Takes longer to log in, and if I don't have my phone then I have to go looking for it, so it really makes it so that you can't be without your phone, which in certain instances is annoying or not possible and can hold up work time.
  • Everyone is willing to use the same program because everyone likes Google—makes it easier to manage.
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Plaid
  • Plaid got us up and running with most US-based and even some international banks with minimal engineering effort.
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ScreenShots