Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google BigQuery
Score 8.8 out of 10
N/A
Google's BigQuery is part of the Google Cloud Platform, a database-as-a-service (DBaaS) supporting the querying and rapid analysis of enterprise data.
$6.25
per TiB (after the 1st 1 TiB per month, which is free)
Red Hat OpenShift
Score 9.2 out of 10
N/A
OpenShift is Red Hat's Cloud Computing Platform as a Service (PaaS) offering. OpenShift is an application platform in the cloud where application developers and teams can build, test, deploy, and run their applications.
$0.08
per hour
Amazon Redshift
Score 8.9 out of 10
N/A
Amazon Redshift is a hosted data warehouse solution, from Amazon Web Services.
$0.24
per GB per month
Pricing
Google BigQueryRed Hat OpenShiftAmazon Redshift
Editions & Modules
Standard edition
$0.04 / slot hour
Enterprise edition
$0.06 / slot hour
Enterprise Plus edition
$0.10 / slot hour
No answers on this topic
Redshift Managed Storage
$0.24
per GB per month
Current Generation
$0.25 - $13.04
per hour
Previous Generation
$0.25 - $4.08
per hour
Redshift Spectrum
$5.00
per terabyte of data scanned
Offerings
Pricing Offerings
Google BigQueryRed Hat OpenShiftAmazon Redshift
Free Trial
YesYesNo
Free/Freemium Version
YesYesNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google BigQueryRed Hat OpenShiftAmazon Redshift
Considered Multiple Products
Google BigQuery
Chose Google BigQuery
Google BigQuery needs minimal setup to get it up and running while Amazon Redshift and Oracle Analytics Cloud need moderate expertise and time to load a data set and run a query. Hadoop (open source) and its commercial version Cloudera do not provide a full out of the box …
Chose Google BigQuery
I personally find it by far simpler than Amazon Redshift due it's onboarding seamlessness. For a quick start and simplify tye access to read the data big query provide better user experience and a smoother user interface. More importantly, the fact that Big Query can be easily …
Chose Google BigQuery
Amazon Redshift was a likely alternative we were considering , but it needs to be provisioned on cluster and nodes, which increases infrastructure management, whereas Google BigQuery is serverless, so no infra management :) Also, I remember when comparing them we did found out …
Chose Google BigQuery
Google BigQuery's main advantage over its direct competitors (Amazon Redshift and Azure Synapse) is that it is widely supported by non-Google software, while the others rely heavily on their own cloud ecosystems.
Chose Google BigQuery
Compared to every other analytics DB solution I've used, Google BigQuery was by far the easiest to set up and maintain, and scale.
The price was also much lower for our use case (internal data analysis).
Chose Google BigQuery
We actually use Snowflake and BigQuery in tandem because they both currently meet various needs. Redshift, however, has barely been used since our migration away from it. In the case of both Snowflake and BigQuery, they beat Redshift by a long shot. The main reasons are their …
Chose Google BigQuery
Google BigQuery is cheaper and much faster as compared to both. While as compared to Snowflake , we tested it was faster and cheaper by 30%, that is after Snowflake tweaked their environment, if not for that it would have been 90% cheaper than Snowflake. Redshift is not easy …
Chose Google BigQuery
Its same as compared to Big query. We go with big query because of clients requirements in project.
Chose Google BigQuery
Google BigQuery i would say is better to use than AWS Redshift but not SQL products but this could be due to being more experience in Microsoft and AWS products. It would be really nice if it could use standard SQL server coding rather than having to learn another dialect of …
Chose Google BigQuery
There are some areas in which this product is better while there are some in which others do better. It's not like Google BigQuery surpasses them in every metric. For a holistic view, I will say we use this because of - scalability, performance, ease of use, and seamless …
Chose Google BigQuery
Compared to SingleStore, BigQuery has a big advantage of being completely serverless, and without practical limitations.

Compared to RedShift, we found the cost model to be more fitted to our needs.
Chose Google BigQuery
BigQuery can automatically scale to accommodate the data and query load, providing potentially unlimited scalability. At the same time, Redshift requires manual scaling efforts to increase or decrease capacity, which might affect performance during scaling operations.
Chose Google BigQuery
Google BigQuery is the best among the ones we evaluated. It works really well with the Google Cloud workloads and comes with exceptional security controls. It can be combined easily with lots of products that Google Cloud has. It is a real game-changer.
Chose Google BigQuery
Cost is the important factor for us compared with all of the other tools Google BigQuery stands top among all of them which charges very minimal charges for storage against all the apps that we have liked the most additionally, we can do query on our data, and can build …
Chose Google BigQuery
I was already familiar with the Google Cloud Platform environment, and I was better equipped with the standard SQL language. Some of the syntax does not translate well to Redshift. It also seemed like many data source integrations relevant to our business were easier and more …
Chose Google BigQuery
We based our analysis primarily on [BigQuery vs. Redshift vs. Athena] and BigQuery proved to be the best solution for us.
Chose Google BigQuery
Both BigQuery and Redshift are two comparable fully managed petabyte-scale cloud data warehouses. They’re similar in many ways, but you should consider their unique features and how they can contribute to an organization’s data analytics infrastructure. When considering which …
Chose Google BigQuery
Google BigQuery integrates seamlessly with Web Analytics data compared to the Azure cloud.
Google BigQuery integrates natively with different digital media platforms compared to Azure and AWs.
Chose Google BigQuery
We liked BQ because the cost of it is only dependent on the amount of data you store (and there are tiers of data access) and how much you search. For us, it is significantly less expensive to run BQ than an equivalent hosted RDBMS. Because most of our data pipelines are …
Chose Google BigQuery
BigQuery by far the best solution in all angles compared to other ones: Especially scalability, ease of use, performance and there is no need to manage any cluster of servers. Also it's ABSOLUTELY pay as you go! No one in market currently provide such service that can compete …
Red Hat OpenShift

No answer on this topic

Amazon Redshift
Chose Amazon Redshift
Amazon Redshift, BigQuery, and Snowflake are all fully managed data warehouse services that are designed to handle large volumes of structured data and support business intelligence and analytics efforts. However, Amazon Redshift has the upper hand with its cost-effective …
Chose Amazon Redshift
Biggest advantage of Amazon Redshift is it's part of the aws ecosystem. When tuned well it is also very cheap compared to something like Snowflake. And compared to spark or databricks, Amazon Redshift is a solid warehouse that's well suited for tabular data. We use it for user …
Chose Amazon Redshift
We evaluated [Amazon] Redshift vs BigQuery vs Amazon EMR, back in 2014.
Back then BigQuery cost was slightly higher than that of [Amazon] Redshift price structure.
Amazon EMR, needs lots more management (Admin tasks) and EMR is designed to be ephemeral and not designed to be a …
Chose Amazon Redshift
The best advantage for us was the easy way to integrate our current solution in AWS to Amazon Redshift.
Chose Amazon Redshift
Amazon Redshift supports multiple data formats including multiple structured data formats. And it is easy to implement a cluster if you do not have knowledge of data lake solution. Also when you do not need a lot of resources, you can just scale down so you do not have to spend …
Chose Amazon Redshift
As our applications are hosted on AWS service, Redshift is the best option for us. Also, it provide a near to real-time performance on limited datasets and less complex queries. High availability is the major concern for any growing business and AWS is the best option for this. …
Chose Amazon Redshift
Most of our stack is on AWS, so while Snowflake and BigQuery was a viable option from a performance perspective, it was easier to integrate with RedShift. We considered hosting SQL Server on AWS or using Amazon RDS (Postgres or MySQL), however, the self-service aspect of …
Chose Amazon Redshift
At the time of evaluation, BigQuery didn't have full SQL support. SQL support has since been added, but I'm not sure if it supports full ANSI SQL.
Chose Amazon Redshift

Than Vertica: Redshift is cheaper and AWS integrated (which was a plus because the whole company was on AWS).

Than BigQuery: Redshift has a standard SQL interface, though recently I heard good things about BigQuery and would try it out again.

Features
Google BigQueryRed Hat OpenShiftAmazon Redshift
Database-as-a-Service
Comparison of Database-as-a-Service features of Product A and Product B
Google BigQuery
8.5
80 Ratings
0% above category average
Red Hat OpenShift
-
Ratings
Amazon Redshift
-
Ratings
Automatic software patching8.017 Ratings00 Ratings00 Ratings
Database scalability9.179 Ratings00 Ratings00 Ratings
Automated backups8.524 Ratings00 Ratings00 Ratings
Database security provisions8.773 Ratings00 Ratings00 Ratings
Monitoring and metrics8.475 Ratings00 Ratings00 Ratings
Automatic host deployment8.013 Ratings00 Ratings00 Ratings
Platform-as-a-Service
Comparison of Platform-as-a-Service features of Product A and Product B
Google BigQuery
-
Ratings
Red Hat OpenShift
8.2
277 Ratings
5% above category average
Amazon Redshift
-
Ratings
Ease of building user interfaces00 Ratings8.1239 Ratings00 Ratings
Scalability00 Ratings9.0265 Ratings00 Ratings
Platform management overhead00 Ratings7.9247 Ratings00 Ratings
Workflow engine capability00 Ratings7.9225 Ratings00 Ratings
Platform access control00 Ratings8.5249 Ratings00 Ratings
Services-enabled integration00 Ratings8.2234 Ratings00 Ratings
Development environment creation00 Ratings8.6242 Ratings00 Ratings
Development environment replication00 Ratings8.5229 Ratings00 Ratings
Issue monitoring and notification00 Ratings7.8242 Ratings00 Ratings
Issue recovery00 Ratings7.7240 Ratings00 Ratings
Upgrades and platform fixes00 Ratings8.4243 Ratings00 Ratings
Best Alternatives
Google BigQueryRed Hat OpenShiftAmazon Redshift
Small Businesses
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
AWS Lambda
AWS Lambda
Score 8.3 out of 10
Google BigQuery
Google BigQuery
Score 8.8 out of 10
Medium-sized Companies
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
IBM Cloud Private
IBM Cloud Private
Score 9.6 out of 10
Snowflake
Snowflake
Score 8.7 out of 10
Enterprises
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
IBM Cloud Private
IBM Cloud Private
Score 9.6 out of 10
Snowflake
Snowflake
Score 8.7 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Google BigQueryRed Hat OpenShiftAmazon Redshift
Likelihood to Recommend
8.8
(77 ratings)
9.1
(266 ratings)
9.0
(38 ratings)
Likelihood to Renew
8.1
(5 ratings)
8.9
(27 ratings)
-
(0 ratings)
Usability
7.0
(6 ratings)
8.4
(12 ratings)
9.0
(10 ratings)
Availability
7.3
(1 ratings)
5.5
(1 ratings)
-
(0 ratings)
Performance
6.4
(1 ratings)
8.7
(131 ratings)
-
(0 ratings)
Support Rating
5.3
(11 ratings)
6.9
(10 ratings)
9.0
(7 ratings)
In-Person Training
-
(0 ratings)
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
6.7
(4 ratings)
-
(0 ratings)
Configurability
6.4
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
8.0
(3 ratings)
10.0
(1 ratings)
Ease of integration
7.3
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Professional Services
8.2
(2 ratings)
7.3
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google BigQueryRed Hat OpenShiftAmazon Redshift
Likelihood to Recommend
Google
Event-based data can be captured seamlessly from our data layers (and exported to Google BigQuery). When events like page-views, clicks, add-to-cart are tracked, Google BigQuery can help efficiently with running queries to observe patterns in user behaviour. That intermediate step of trying to "untangle" event data is resolved by Google BigQuery. A scenario where it could possibly be less appropriate is when analysing "granular" details (like small changes to a database happening very frequently).
Read full review
Red Hat
Red Hat OpenShift, despite its complexity and overhead, remains the most complete and enterprise-ready Kubernetes platform available. It excels in research projects like ours, where we need robust CI/CD, GPU scheduling, and tight integration with tools like Jupyter, OpenDataHub, and Quiskit. Its security, scalability, and operator ecosystem make it ideal for experimental and production-grade AI workloads. However, for simpler general hosting tasks—such as serving static websites or lightweight backend services—we find traditional VMs, Docker, or LXD more practical and resource-efficient. Red Hat OpenShift shines in complex, container-native workflows, but can be overkill for basic infrastructure needs.
Read full review
Amazon AWS
If the number of connections is expected to be low, but the amounts of data are large or projected to grow it is a good solutions especially if there is previous exposure to PostgreSQL. Speaking of Postgres, Redshift is based on several versions old releases of PostgreSQL so the developers would not be able to take advantage of some of the newer SQL language features. The queries need some fine-tuning still, indexing is not provided, but playing with sorting keys becomes necessary. Lastly, there is no notion of the Primary Key in Redshift so the business must be prepared to explain why duplication occurred (must be vigilant for)
Read full review
Pros
Google
  • Realtime integration with Google Sheets.
  • GSheet data can be linked to a BigQuery table and the data in that sheet is ingested in realtime into BigQuery. It's a live 'sync' which means it supports insertions, deletions, and alterations. The only limitation here is the schema'; this remains static once the table is created.
  • Seamless integration with other GCP products.
  • A simple pipeline might look like this:-
  • GForms -> GSheets -> BigQuery -> Looker
  • It all links up really well and with ease.
  • One instance holds many projects.
  • Separating data into datamarts or datameshes is really easy in BigQuery, since one BigQuery instance can hold multiple projects; which are isolated collections of datasets.
Read full review
Red Hat
  • We had a few microservices that dealt with notifications and alerts. We used OpenShift to deploy these microservices, which handle and deliver notifications using publish-subscribe models.
  • We had to expose an API to consumers via MTLS, which was implemented using Server secret integration in OpenShift. We were then able to deploy the APIs on OpenShift with API security.
  • We integrated Splunk with OpenShift to view the logs of our applications and gain real-time insights into usage, as well as provide high availability.
Read full review
Amazon AWS
  • [Amazon] Redshift has Distribution Keys. If you correctly define them on your tables, it improves Query performance. For instance, we can define Mapping/Meta-data tables with Distribution-All Key, so that it gets replicated across all the nodes, for fast joins and fast query results.
  • [Amazon] Redshift has Sort Keys. If you correctly define them on your tables along with above Distribution Keys, it further improves your Query performance. It also has Composite Sort Keys and Interleaved Sort Keys, to support various use cases
  • [Amazon] Redshift is forked out of PostgreSQL DB, and then AWS added "MPP" (Massively Parallel Processing) and "Column Oriented" concepts to it, to make it a powerful data store.
  • [Amazon] Redshift has "Analyze" operation that could be performed on tables, which will update the stats of the table in leader node. This is sort of a ledger about which data is stored in which node and which partition with in a node. Up to date stats improves Query performance.
Read full review
Cons
Google
  • Please expand the availability of documentation, tutorials, and community forums to provide developers with comprehensive support and guidance on using Google BigQuery effectively for their projects.
  • If possible, simplify the pricing model and provide clearer cost breakdowns to help users understand and plan for expenses when using Google BigQuery. Also, some cost reduction is welcome.
  • It still misses the process of importing data into Google BigQuery. Probably, by improving compatibility with different data formats and sources and reducing the complexity of data ingestion workflows, it can be made to work.
Read full review
Red Hat
  • I wouldn't necessarily say there is look everyday technology transform. I can see a trend wherein Red Hat OpenShift is adopting all the new technology trends and helping their customers align with their priorities and the emerging technology trends. I wouldn't call out various scope for development every day. There is scope for development. It is all how the organizations adopt it and how they deliver it to their customers. I don't want to call out there is scope for development. It's happening. It is a never ending process.
  • At the moment, I don't have anything to call out. We are experiencing Red Hat OpenShift and we can see every day they're coming up with new features as and when they come up with new features, we want to experience it more and more. We are looking for opportunities wherein this can be leveraged to help our users and partners.
Read full review
Amazon AWS
  • We've experienced some problems with hanging queries on Redshift Spectrum/external tables. We've had to roll back to and old version of Redshift while we wait for AWS to provide a patch.
  • Redshift's dialect is most similar to that of PostgreSQL 8. It lacks many modern features and data types.
  • Constraints are not enforced. We must rely on other means to verify the integrity of transformed tables.
Read full review
Likelihood to Renew
Google
We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.
Read full review
Red Hat
OpenShift is really easy of use through its management console. OpenShift gives a very large flexibility through many inbuilt functionalities, all gathered in the same place (it's a very convenient tool to learn DevOps technics hands on) OpenShift is an ideal integrated development / deployment platform for containers
Read full review
Amazon AWS
No answers on this topic
Usability
Google
I think overall it is easy to use. I haven't done anything from the development side but an more of an end user of reporting tables built in Google BigQuery. I connect data visualization tools like Tableau or Power BI to the BigQuery reporting tables to analyze trends and create complex dashboards.
Read full review
Red Hat
The virtualization part takes some getting used to it you are coming from a more traditional hypervisor. Customization options are not intuitive to these users. The process should be more clear. Perhaps a guide to Openshift Virtualization for users of RHV, VMware, etc. would ease this transition into the new platform
Read full review
Amazon AWS
Just very happy with the product, it fits our needs perfectly. Amazon pioneered the cloud and we have had a positive experience using RedShift. Really cool to be able to see your data housed and to be able to query and perform administrative tasks with ease.
Read full review
Reliability and Availability
Google
I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.
Read full review
Red Hat
Redhat openshift is generally reliable and available platform, it ensures high availability for most the situations. in fact the product where we put openshift in a box, we ensure that the availability is also happening at node and network level and also at storage level, so some of the factors that are outside of Openshift realm are also working in HA manner.
Read full review
Amazon AWS
No answers on this topic
Performance
Google
I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.
Read full review
Red Hat
Overall, this platform is beneficial. The only downsides we have encountered have been with pods that occasionally hang. This results in resources being dedicated to dead or zombie pods. Over time, these wasted resources occasionally cause us issues, and we have had difficulty monitoring these pods. However, this issue does not overshadow the benefits we get from Openshift.
Read full review
Amazon AWS
No answers on this topic
Support Rating
Google
BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.
Read full review
Red Hat
Every time we need to get support all the Red Hat team move forward looking to solve the problem. Sometimes this was not easy and requires the scalation to product team, and we always get a response. Most of the minor issues were solved with the information from access.redhat.com
Read full review
Amazon AWS
The support was great and helped us in a timely fashion. We did use a lot of online forums as well, but the official documentation was an ongoing one, and it did take more time for us to look through it. We would have probably chosen a competitor product had it not been for the great support
Read full review
In-Person Training
Google
No answers on this topic
Red Hat
I was not involved in the in person training, so i
can not answer this question, but the team in my org worked directly
with Openshift and able to get the in person training done easily, i did not
hear problem or complain in this space, so i hope things happen
seamlessly without any issue.
Read full review
Amazon AWS
No answers on this topic
Online Training
Google
No answers on this topic
Red Hat
We went thru the training material on RH webesite, i think its very descriptive and the handson lab sesssions are very useful. It would be good to create more short duration videos covering one single aspect of openshift, this wll keep the interest and also it breaks down the complexity to reasonable chunks.
Read full review
Amazon AWS
No answers on this topic
Implementation Rating
Google
No answers on this topic
Red Hat
The learning curve is quite high but worth it.
Read full review
Amazon AWS
No answers on this topic
Alternatives Considered
Google
PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.
Read full review
Red Hat
The Tanzu Platform seemed overly complicated, and the frequent changes to the portfolio as well as the messaging made us uneasy. We also decided it would not be wise to tie our application platform to a specific infrastructure provider, as Tanzu cannot be deployed on anything other than vSphere. SUSE Rancher seemed good overall, but ultimately felt closer to a DIY approach versus the comprehensive package that Red Hat OpenShift provides.
Read full review
Amazon AWS
Than Vertica: Redshift is cheaper and AWS integrated (which was a plus because the whole company was on AWS).
Than BigQuery: Redshift has a standard SQL interface, though recently I heard good things about BigQuery and would try it out again.
Than Hive: Hive is great if you are in the PB+ range, but latencies tend to be much slower than Redshift and it is not suited for ad-hoc applications.
Read full review
Contract Terms and Pricing Model
Google
None so far. Very satisfied with the transparency on contract terms and pricing model.
Read full review
Red Hat
It's easy to understand what are being billed and what's included in each type of subscription. Same with the support (Std or Premium) you know exactly what to expect when you need to use it. The "core" unit approach on the subscription made really simple to scale and carry the workloads from one site to another.
Read full review
Amazon AWS
Redshift is relatively cheaper tool but since the pricing is dynamic, there is always a risk of exceeding the cost. Since most of our team is using it as self serve and there is no continuous tracking by a dedicated team, it really needs time & effort on analyst's side to know how much it is going to cost.
Read full review
Scalability
Google
We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.
Read full review
Red Hat
This is a great platform to deployment container applications designed for multiple use cases. Its reasonably scalable platform, that can host multiple instances of applications, which can seamlessly handle the node and pod failure, if they are configured properly. There should be some scalability best practices guide would be very useful
Read full review
Amazon AWS
No answers on this topic
Professional Services
Google
Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.
Read full review
Red Hat
No answers on this topic
Amazon AWS
No answers on this topic
Return on Investment
Google
  • Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
  • We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
  • Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.
Read full review
Red Hat
  • All of the above. Red Hat OpenShift going into a developer-type setting can be stood up very quickly. There's a very short period to have developers onboard to it and they're able to become productive much faster than a grow your own type solution.
Read full review
Amazon AWS
  • Our company is moving to the AWS infrastructure, and in this context moving the warehouse environments to Redshift sounds logical regardless of the cost.
  • Development organizations have to operate in the Dev/Ops mode where they build and support their apps at the same time.
  • Hard to estimate the overall ROI of moving to Redshift from my position. However, running Redshift seems to be inexpensive compared to all the licensing and hardware costs we had on our RDBMS platform before Redshift.
Read full review
ScreenShots

Google BigQuery Screenshots

Screenshot of Migrating data warehouses to BigQuery - Features a streamlined migration path from Netezza, Oracle, Redshift, Teradata, or Snowflake to BigQuery using the fully managed BigQuery Migration Service.Screenshot of bringing any data into BigQuery - Data files can be uploaded from local sources, Google Drive, or Cloud Storage buckets, using BigQuery Data Transfer Service (DTS), Cloud Data Fusion plugins, by replicating data from relational databases with Datastream for BigQuery, or by leveraging Google's data integration partnerships.Screenshot of generative AI use cases with BigQuery and Gemini models - Data pipelines that blend structured data, unstructured data and generative AI models together can be built to create a new class of analytical applications. BigQuery integrates with Gemini 1.0 Pro using Vertex AI. The Gemini 1.0 Pro model is designed for higher input/output scale and better result quality across a wide range of tasks like text summarization and sentiment analysis. It can be accessed using simple SQL statements or BigQuery’s embedded DataFrame API from right inside the BigQuery console.Screenshot of insights derived from images, documents, and audio files, combined with structured data - Unstructured data represents a large portion of untapped enterprise data. However, it can be challenging to interpret, making it difficult to extract meaningful insights from it. Leveraging the power of BigLake, users can derive insights from images, documents, and audio files using a broad range of AI models including Vertex AI’s vision, document processing, and speech-to-text APIs, open-source TensorFlow Hub models, or custom models.Screenshot of event-driven analysis - Built-in streaming capabilities automatically ingest streaming data and make it immediately available to query. This allows users to make business decisions based on the freshest data. Or Dataflow can be used to enable simplified streaming data pipelines.Screenshot of predicting business outcomes AI/ML - Predictive analytics can be used to streamline operations, boost revenue, and mitigate risk. BigQuery ML democratizes the use of ML by empowering data analysts to build and run models using existing business intelligence tools and spreadsheets.