Google BigQuery vs. Tableau Desktop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google BigQuery
Score 8.7 out of 10
N/A
Google's BigQuery is part of the Google Cloud Platform, a database-as-a-service (DBaaS) supporting the querying and rapid analysis of enterprise data.
$6.25
per TiB (after the 1st 1 TiB per month, which is free)
Tableau Desktop
Score 8.4 out of 10
N/A
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.
$1,380
per year (purchased via a Creator license)
Pricing
Google BigQueryTableau Desktop
Editions & Modules
Standard edition
$0.04 / slot hour
Enterprise edition
$0.06 / slot hour
Enterprise Plus edition
$0.10 / slot hour
Tableau Creator License
$115
per month (billed annually) per user
Offerings
Pricing Offerings
Google BigQueryTableau Desktop
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll pricing plans are billed annually. A Creator license includes Tableau Desktop, Tableau Prep Builder, and Tableau Pulse. Discounts sometimes available for volume.
More Pricing Information
Community Pulse
Google BigQueryTableau Desktop
Considered Both Products
Google BigQuery
Chose Google BigQuery
It's easier to connect data between BigQuery and Looker Studio instead of connecting the data between BigQuery and Tableau in terms of data explore or dashboard creating. Therefore we are considering migrating dashboards from Tableau to Looker Studio for the whole company.
On …
Chose Google BigQuery
Google BigQuery works similarly to AWS. We ended up going with Google BigQuery due to contractual restrictions imposed by one of our customers.
Chose Google BigQuery
I have used most of the data analytics platforms. Based on my work, I have found that the user interface of Google BigQuery is simple to navigate. I like the front view - ease of joining tables, and integration with other platforms.
Chose Google BigQuery
At my previous organization we used server based SQL server. There were days when the server was down and we couldn't work or access the data. This caused multiple reports and processes which were fed from the server to fail. Google BigQuery doesn't have such problems.
Chose Google BigQuery
I have used Snowflake and DataGrip for data retrieval as well as Google BigQuery and can say that all these tools compete for head to head. It is very difficult to say which is better than the other but some features provided by Google BigQuery give it an edge over the others. …
Chose Google BigQuery
Other locally hosted solutions are capable of providing the required level of performance, but the administration requirements are significantly more involved than with BigQuery. Additionally, there are capacity and availability concerns with locally hosted platforms that are a …
Tableau Desktop
Chose Tableau Desktop
Looker has the benefit of being owned by Google and seamless interface with BigQuery. We didn't use BigQuery at the time, so the benefit wasn't realized. However, we are starting to use it more and more, and will be evaluating Looker again.

The main drawback of Looker compared …
Features
Google BigQueryTableau Desktop
Database-as-a-Service
Comparison of Database-as-a-Service features of Product A and Product B
Google BigQuery
8.5
80 Ratings
0% above category average
Tableau Desktop
-
Ratings
Automatic software patching8.017 Ratings00 Ratings
Database scalability9.179 Ratings00 Ratings
Automated backups8.524 Ratings00 Ratings
Database security provisions8.773 Ratings00 Ratings
Monitoring and metrics8.475 Ratings00 Ratings
Automatic host deployment8.013 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google BigQuery
-
Ratings
Tableau Desktop
8.4
175 Ratings
3% above category average
Pixel Perfect reports00 Ratings8.0145 Ratings
Customizable dashboards00 Ratings9.1174 Ratings
Report Formatting Templates00 Ratings8.1151 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google BigQuery
-
Ratings
Tableau Desktop
8.3
172 Ratings
3% above category average
Drill-down analysis00 Ratings8.5167 Ratings
Formatting capabilities00 Ratings8.4170 Ratings
Integration with R or other statistical packages00 Ratings8.0126 Ratings
Report sharing and collaboration00 Ratings8.5165 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google BigQuery
-
Ratings
Tableau Desktop
8.3
166 Ratings
1% above category average
Publish to Web00 Ratings8.0155 Ratings
Publish to PDF00 Ratings8.1154 Ratings
Report Versioning00 Ratings8.4120 Ratings
Report Delivery Scheduling00 Ratings8.5128 Ratings
Delivery to Remote Servers00 Ratings8.878 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google BigQuery
-
Ratings
Tableau Desktop
8.3
164 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.5162 Ratings
Location Analytics / Geographic Visualization00 Ratings8.5156 Ratings
Predictive Analytics00 Ratings8.6131 Ratings
Pattern Recognition and Data Mining00 Ratings7.57 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Google BigQuery
-
Ratings
Tableau Desktop
9.0
149 Ratings
6% above category average
Multi-User Support (named login)00 Ratings9.0145 Ratings
Role-Based Security Model00 Ratings9.0125 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.7136 Ratings
Report-Level Access Control00 Ratings9.010 Ratings
Single Sign-On (SSO)00 Ratings9.283 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Google BigQuery
-
Ratings
Tableau Desktop
7.9
141 Ratings
1% above category average
Responsive Design for Web Access00 Ratings8.7130 Ratings
Mobile Application00 Ratings7.4101 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.4122 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Google BigQuery
-
Ratings
Tableau Desktop
7.7
67 Ratings
0% below category average
REST API00 Ratings8.259 Ratings
Javascript API00 Ratings7.653 Ratings
iFrames00 Ratings6.751 Ratings
Java API00 Ratings8.148 Ratings
Themeable User Interface (UI)00 Ratings7.254 Ratings
Customizable Platform (Open Source)00 Ratings8.248 Ratings
Best Alternatives
Google BigQueryTableau Desktop
Small Businesses
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Yellowfin
Yellowfin
Score 8.7 out of 10
Medium-sized Companies
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google BigQueryTableau Desktop
Likelihood to Recommend
8.8
(77 ratings)
8.8
(203 ratings)
Likelihood to Renew
8.1
(5 ratings)
7.5
(41 ratings)
Usability
6.9
(6 ratings)
8.3
(73 ratings)
Availability
7.3
(1 ratings)
10.0
(11 ratings)
Performance
6.4
(1 ratings)
8.0
(10 ratings)
Support Rating
5.2
(11 ratings)
1.0
(57 ratings)
In-Person Training
-
(0 ratings)
9.4
(4 ratings)
Online Training
-
(0 ratings)
8.0
(5 ratings)
Implementation Rating
-
(0 ratings)
8.0
(34 ratings)
Configurability
6.4
(1 ratings)
7.0
(3 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
7.3
(1 ratings)
10.0
(1 ratings)
Product Scalability
7.3
(1 ratings)
9.0
(4 ratings)
Professional Services
8.2
(2 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Google BigQueryTableau Desktop
Likelihood to Recommend
Google
Event-based data can be captured seamlessly from our data layers (and exported to Google BigQuery). When events like page-views, clicks, add-to-cart are tracked, Google BigQuery can help efficiently with running queries to observe patterns in user behaviour. That intermediate step of trying to "untangle" event data is resolved by Google BigQuery. A scenario where it could possibly be less appropriate is when analysing "granular" details (like small changes to a database happening very frequently).
Read full review
Tableau
The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
Read full review
Pros
Google
  • Realtime integration with Google Sheets.
  • GSheet data can be linked to a BigQuery table and the data in that sheet is ingested in realtime into BigQuery. It's a live 'sync' which means it supports insertions, deletions, and alterations. The only limitation here is the schema'; this remains static once the table is created.
  • Seamless integration with other GCP products.
  • A simple pipeline might look like this:-
  • GForms -> GSheets -> BigQuery -> Looker
  • It all links up really well and with ease.
  • One instance holds many projects.
  • Separating data into datamarts or datameshes is really easy in BigQuery, since one BigQuery instance can hold multiple projects; which are isolated collections of datasets.
Read full review
Tableau
  • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
  • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
Read full review
Cons
Google
  • Please expand the availability of documentation, tutorials, and community forums to provide developers with comprehensive support and guidance on using Google BigQuery effectively for their projects.
  • If possible, simplify the pricing model and provide clearer cost breakdowns to help users understand and plan for expenses when using Google BigQuery. Also, some cost reduction is welcome.
  • It still misses the process of importing data into Google BigQuery. Probably, by improving compatibility with different data formats and sources and reducing the complexity of data ingestion workflows, it can be made to work.
Read full review
Tableau
  • Pricing should be more user-friendly and usage-driven
  • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
  • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
Read full review
Likelihood to Renew
Google
We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.
Read full review
Tableau
Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
Read full review
Usability
Google
I think overall it is easy to use. I haven't done anything from the development side but an more of an end user of reporting tables built in Google BigQuery. I connect data visualization tools like Tableau or Power BI to the BigQuery reporting tables to analyze trends and create complex dashboards.
Read full review
Tableau
Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
Read full review
Reliability and Availability
Google
I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.
Read full review
Tableau
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Read full review
Performance
Google
I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.
Read full review
Tableau
Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
Read full review
Support Rating
Google
BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.
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Tableau
Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
Read full review
In-Person Training
Google
No answers on this topic
Tableau
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
Read full review
Online Training
Google
No answers on this topic
Tableau
I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
Read full review
Implementation Rating
Google
No answers on this topic
Tableau
Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
Read full review
Alternatives Considered
Google
PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.
Read full review
Tableau
I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
Read full review
Contract Terms and Pricing Model
Google
None so far. Very satisfied with the transparency on contract terms and pricing model.
Read full review
Tableau
No answers on this topic
Scalability
Google
We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.
Read full review
Tableau
Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
Read full review
Professional Services
Google
Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.
Read full review
Tableau
No answers on this topic
Return on Investment
Google
  • Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
  • We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
  • Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.
Read full review
Tableau
  • Tableau was acquired years ago, and has provided good value with the content created.
  • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
  • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
Read full review
ScreenShots

Google BigQuery Screenshots

Screenshot of Migrating data warehouses to BigQuery - Features a streamlined migration path from Netezza, Oracle, Redshift, Teradata, or Snowflake to BigQuery using the fully managed BigQuery Migration Service.Screenshot of bringing any data into BigQuery - Data files can be uploaded from local sources, Google Drive, or Cloud Storage buckets, using BigQuery Data Transfer Service (DTS), Cloud Data Fusion plugins, by replicating data from relational databases with Datastream for BigQuery, or by leveraging Google's data integration partnerships.Screenshot of generative AI use cases with BigQuery and Gemini models - Data pipelines that blend structured data, unstructured data and generative AI models together can be built to create a new class of analytical applications. BigQuery integrates with Gemini 1.0 Pro using Vertex AI. The Gemini 1.0 Pro model is designed for higher input/output scale and better result quality across a wide range of tasks like text summarization and sentiment analysis. It can be accessed using simple SQL statements or BigQuery’s embedded DataFrame API from right inside the BigQuery console.Screenshot of insights derived from images, documents, and audio files, combined with structured data - Unstructured data represents a large portion of untapped enterprise data. However, it can be challenging to interpret, making it difficult to extract meaningful insights from it. Leveraging the power of BigLake, users can derive insights from images, documents, and audio files using a broad range of AI models including Vertex AI’s vision, document processing, and speech-to-text APIs, open-source TensorFlow Hub models, or custom models.Screenshot of event-driven analysis - Built-in streaming capabilities automatically ingest streaming data and make it immediately available to query. This allows users to make business decisions based on the freshest data. Or Dataflow can be used to enable simplified streaming data pipelines.Screenshot of predicting business outcomes AI/ML - Predictive analytics can be used to streamline operations, boost revenue, and mitigate risk. BigQuery ML democratizes the use of ML by empowering data analysts to build and run models using existing business intelligence tools and spreadsheets.