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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Business Profile

    Score8.4 out of 10
    N/AGoogle Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A

    Microsoft Entra ID

    Score8.8 out of 10
    N/AMicrosoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.

    $6

    per user/per month

    Pricing
    Google Business ProfileMicrosoft Entra ID
    Editions & Modules
    No answers on this topic
    Premium P1
    $6.00
    per user/per month
    Premium P2
    $9.00
    per user/per month
    Offerings
    Pricing Offerings
    Google Business ProfileMicrosoft Entra ID
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Business ProfileMicrosoft Entra ID
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    48 Answers
    100%
    Would buy again
    227 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    47 Answers
    99%
    Delivers good value for the price
    206 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    48 Answers
    99%
    Happy with the feature set
    225 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    40 Answers
    94%
    Lived up to sales and marketing promises
    155 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    46 Answers
    95%
    Implementation went as expected
    183 Answers
    Features
    Google Business ProfileMicrosoft Entra ID
    Identity Management
    Comparison of Identity Management features of Google Business Profile and Microsoft Entra ID
    Feature
    Google Business Profile
    -
    Ratings
    Microsoft Entra ID
    8.6
    123 Ratings
    5% above category average
    ID-Management Access Control00 Ratings9.1122 Ratings
    ID Management Single-Sign On (SSO)00 Ratings9.5119 Ratings
    Multi-Factor Authentication00 Ratings9.2121 Ratings
    Password Management00 Ratings8.2113 Ratings
    Account Provisioning and De-provisioning00 Ratings8.5114 Ratings
    ID Management Workflow Automation00 Ratings8.290 Ratings
    ID Risk Management00 Ratings7.797 Ratings
    Best Alternatives
    Google Business ProfileMicrosoft Entra ID
    Small Businesses
    No answers on this topic
    JumpCloud
    Score9.2 out of 10
    Medium-sized Companies
    No answers on this topic
    OneLogin by One Identity
    Score9.4 out of 10
    Enterprises
    No answers on this topic
    RSA Access Manager (Discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Business ProfileMicrosoft Entra ID
    Likelihood to Recommend
    9.2
    (48 ratings)
    8.9
    (241 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.8
    (16 ratings)
    Usability
    8.4
    (3 ratings)
    8.6
    (57 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    6.0
    (1 ratings)
    7.1
    (21 ratings)
    Online Training
    -
    (0 ratings)
    5.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.7
    (3 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.4
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Google Business ProfileMicrosoft Entra ID
    Likelihood to Recommend
    Google
    The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
    Incentivized
    Read full review
    Microsoft
    Overall, the Microsoft Entra ID platform is best utilized by people looking to have one platform that manages all interactions between other platforms. The Microsoft Entra ID platform allows for a seemless SSO integration, and can also integrate with Intune for MDM. Additionally, and probably the most easy to understand integration, is the integration with Active Directory, and controls associated with that.
    Incentivized
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    Pros
    Google
    • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
    • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
    • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
    Incentivized
    Read full review
    Microsoft
    • Application integration is really good for single sign-on and managing identity overall. The correlation with Active Directory on-prem is really good, so we can manage it in a single place. It's easy to manage the users and integrate other Microsoft products. It is the base of everything else.
    Incentivized
    Read full review
    Cons
    Google
    • Like most Google products UX / usability is often lacking whilst feature set strong
    • Changing a locations address can be difficult with support hard to access
    • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
    Incentivized
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    Microsoft
    • I would like more risk policy suggestions. I guess that situation where we had outsourced employees in a country where somehow their location was changing too often, that we would have room to go, “Hey, this needs to be a lower risk.” Or maybe having easier options to let people log in when they're deemed high risk. It’s tricky because I feel like it’s really easy to do that wrong, but it’s the main area that I think could be improved. I guess also a little bit tighter administrative integration with other Microsoft products.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Microsoft
    MSFT Entra ID has been essential for managing our geographically dispersed team. We're confident that it will scale with us as grow, and we'll be able to take advantage of additional security and ID management features as they become necessary. Being able to centrally manage our user access from anywhere with a small support team is such a relief.
    Incentivized
    Read full review
    Usability
    Google
    I gave the Google Business Profile's overall usability an 8 because it doesn't update the directions automatically when you put in an address if a business moves. You also have to go in and manually move the pin. This isn't always easy to do. It would be much easier if the pin updated automatically.
    Incentivized
    Read full review
    Microsoft
    From a user perspective, 10. From an admin perspective, 7 or 8. From the user perspective, it's very easy to use, but from the admin perspective, there's a lot of things that are not easily clear, testable, or verifiable without just trying a whole bunch of scenarios.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Microsoft
    There has been a handful of outages but they have been either minimal or rarely severe
    Incentivized
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    Performance
    Google
    No answers on this topic
    Microsoft
    I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.
    Incentivized
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    Support Rating
    Google
    Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
    Incentivized
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    Microsoft
    I have not needed to engage support for anything at this time. I have been able to find the answers either online or in a knowledgebase. I tried to skip the question but it would not let me, so I rated a 9 based on other interactions with Microsoft support I have had
    Incentivized
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    Online Training
    Google
    No answers on this topic
    Microsoft
    Most training was internally produced
    Incentivized
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Microsoft
    Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
    Incentivized
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    Alternatives Considered
    Google
    Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
    Incentivized
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    Microsoft
    We've done stuff with Okta for Identity and Duo. Those would probably be the two big ones that I would say that people would recognize and stuff. There's some other smaller players we've talked to, but those are the two big ones that we play with. We're still using it. So, because it was integrated into everything we've already done, it just made it almost indispensable.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    No answers on this topic
    Microsoft
    The features are getting addresses per requirements and their value for Money. The proposed ROI and actual ROI build confidence.
    Read full review
    Scalability
    Google
    No answers on this topic
    Microsoft
    Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.
    Incentivized
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    Professional Services
    Google
    No answers on this topic
    Microsoft
    Microsoft Professional Services' technical knowledge is appreciable as consultants design the solution as per customer requirements. Mapping of features per user specifications and assisting Customer IT engineers to implement so they can manage and administer the services.
    Read full review
    Return on Investment
    Google
    • I don't have any numerical metrics but, we have seen an influx in customers purchasing our hot hands ever since we listed them on Google Business Profile about a year and a month ago. We have since sold over 400 units since listing them as an available item.
    Incentivized
    Read full review
    Microsoft
    • We are doing a lot of sign-ins and working on it, and it worked quite well. We do have Microsoft support, so yes, we can handle all of the small issues we are sometimes having. But if you want to define it, I would say yes, we like it. Overall positive.
    Incentivized
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    ScreenShots