Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Charts
Score 8.7 out of 10
N/A
Google Charts provides a way to visualize data on your website - for free. From simple line charts to complex hierarchical tree maps, the chart gallery provides a large number of ready-to-use chart types. The most common way to use Google Charts is with simple JavaScript that you embed in your web page.N/A
Looker
Score 8.1 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
Google ChartsLooker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google ChartsLooker
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Features
Google ChartsLooker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Charts
8.7
50 Ratings
6% above category average
Looker
8.1
95 Ratings
1% below category average
Pixel Perfect reports8.145 Ratings7.680 Ratings
Customizable dashboards9.448 Ratings8.794 Ratings
Report Formatting Templates8.744 Ratings7.979 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Charts
9.2
51 Ratings
13% above category average
Looker
8.0
96 Ratings
1% below category average
Drill-down analysis8.645 Ratings8.293 Ratings
Formatting capabilities9.451 Ratings7.494 Ratings
Integration with R or other statistical packages9.437 Ratings8.038 Ratings
Report sharing and collaboration9.546 Ratings8.596 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Charts
9.0
51 Ratings
7% above category average
Looker
8.4
92 Ratings
1% above category average
Publish to Web9.549 Ratings8.376 Ratings
Publish to PDF9.546 Ratings8.682 Ratings
Report Versioning8.543 Ratings8.162 Ratings
Report Delivery Scheduling8.637 Ratings8.782 Ratings
Delivery to Remote Servers8.730 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Charts
8.8
50 Ratings
9% above category average
Looker
6.7
93 Ratings
19% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.849 Ratings8.091 Ratings
Location Analytics / Geographic Visualization8.747 Ratings7.679 Ratings
Predictive Analytics8.739 Ratings4.66 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Google Charts
8.8
45 Ratings
2% above category average
Looker
8.5
92 Ratings
1% below category average
Multi-User Support (named login)8.844 Ratings8.887 Ratings
Role-Based Security Model8.739 Ratings8.280 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.841 Ratings8.587 Ratings
Single Sign-On (SSO)8.831 Ratings00 Ratings
Report-Level Access Control00 Ratings8.427 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Google Charts
9.0
48 Ratings
12% above category average
Looker
5.8
67 Ratings
31% below category average
Responsive Design for Web Access9.546 Ratings6.764 Ratings
Mobile Application9.529 Ratings5.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.744 Ratings6.559 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Google Charts
8.8
40 Ratings
10% above category average
Looker
-
Ratings
REST API8.932 Ratings00 Ratings
Javascript API8.839 Ratings00 Ratings
iFrames8.826 Ratings00 Ratings
Java API8.926 Ratings00 Ratings
Themeable User Interface (UI)8.828 Ratings00 Ratings
Customizable Platform (Open Source)8.728 Ratings00 Ratings
Best Alternatives
Google ChartsLooker
Small Businesses
BrightGauge
BrightGauge
Score 8.9 out of 10
BrightGauge
BrightGauge
Score 8.9 out of 10
Medium-sized Companies
Reveal
Reveal
Score 9.9 out of 10
Reveal
Reveal
Score 9.9 out of 10
Enterprises
TIBCO Jaspersoft Community Edition
TIBCO Jaspersoft Community Edition
Score 9.7 out of 10
TIBCO Jaspersoft Community Edition
TIBCO Jaspersoft Community Edition
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google ChartsLooker
Likelihood to Recommend
8.9
(61 ratings)
8.3
(96 ratings)
Likelihood to Renew
7.3
(8 ratings)
9.0
(4 ratings)
Usability
8.9
(33 ratings)
8.8
(12 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
5.0
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(33 ratings)
8.8
(14 ratings)
Online Training
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google ChartsLooker
Likelihood to Recommend
Google
We can easily recommend Google Charts to any company that needs a way to visually represent their data. Another great thing about Google Charts is that it is free to use and does not require any membership fees. Although it requires a skilled used to be able to use the charts, the results are great and can be beneficial to any company who is looking to make better decisions.
Read full review
Google
Quick dashboards from Google Sheets - Easier to do the graphs than in Google Sheets - Operational dashboards to be used in the day-to-day work - It is good both for retrospective data and to do a pulse check of the current status - Better for not giant amounts of data and not multiple data sources. - If you need a lot of graphs to be displayed on the same page, it can be a bit glitchy during configuration (then the use works fine).
Read full review
Pros
Google
  • they're free with Google suite and they have backing in terms of powerful Google apps which can be plugged in to perform multiple actions like using Google sheets to import raw data into Google Charts
  • they're the most simple app to use when it comes to creating charts and visual dashboards
  • ease of customization
  • ease of using custom APIs from developers side to help make any types of charts and dashboards you want
Read full review
Google
  • Filtering - you can filter across different dimensions and metrics to get a more specific "cut" of data
  • Refreshing - data automatically ingests into Looker which allows reports to be updated and backfilled in real time
  • Conditional Reporting - you can leverage Looker's reporting features to flag when a given metric or KPI falls below or above a specified threshold. For example, if you had a daily sales benchmark in a SAAS organization, you could use Looker to flag whenever daily sales falls above or below the benchmark
Read full review
Cons
Google
  • I would like a couple more introductory videos or a live chat option for when you run into an issue. I think this is a Google-wide problem, not only linked to Google Charts.
  • I have run into some issues with the Dynamic Data but also admittedly could potentially dive in deeper and investigate.
  • It would be great if Google Charts made it possible to integrate Google Chat into the platform.
Read full review
Google
  • Looker is less graphical or pictorial which makes it less attractive
  • Consumes a lot of memory when there are multiple rows and columns, impacts performance too
  • At times when we download huge chunks of raw data from Looker dashbords, the time taken to prepare the file is enormous - The user fails to understand if Looker has frozen or if the data is getting prepared in the background for downloading. In turn, user ends up triggering multiple downloads
Read full review
Likelihood to Renew
Google
Google Charts is a good product. It's widely supported with deep documentation and a large community. But for me, it wasn't customizable enough. When we started with simple charts, it was great, but as we got deeper and more complex, our needs outgrew the library. If I was going forward, I would choose a more barebones library with more freedom and extensibility.
Read full review
Google
We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
Read full review
Usability
Google
Google Charts is about as easy to use as the rest of their applications. The UI is very well thought out, allowing you to add what you need, and customize it to your exact liking. The default theme is actually really nice, which helps as most of the time, customizing is not needed.
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Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
Read full review
Reliability and Availability
Google
Google charts is always available and provides fast output.
Read full review
Google
No answers on this topic
Performance
Google
Connectivity is occasionally very slow.
Read full review
Google
No answers on this topic
Support Rating
Google
As a free tool with massively powerful, infinitely customisable charts that can be dynamically updated - Google Charts is my favourite data visualisation tool. However, my hatred of JavaScript does jade my view on it. This is the price of the tool though, and I'm glad it's available for me.
Read full review
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Online Training
Google
The online training was solely done through self training on google's guide to charts.
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Google
No answers on this topic
Implementation Rating
Google
Easy to implement
Read full review
Google
No answers on this topic
Alternatives Considered
Google
Google Charts stacks up better since it is free and does not have the constant pressure for cost overruns, add-ons, annual maintenance and implementation services. The speed of using Google Charts is quick, saving users potentially weeks in getting up and going. For the readers of websites with limited resources, the application shows up nicely is look and feel with charts. Great way of showing data visually.
Read full review
Google
Looker is an off-the-shelf, free tool for Google business users. Other than the internal cost of time to build, we had no costs to set up what we needed to do. Knowledge sharing internally and using templates greatly reduced this cost, making the overall cost very low.
Read full review
Scalability
Google
Google Charts is essential for quick, easy, reporting. There are opportunities for advanced features.
Read full review
Google
No answers on this topic
Return on Investment
Google
  • teams were easily able to create charts and find out progress on our learning courses and thus take actionable insights to their managers, professors
  • students could also know their progress on various courses from one single view, same for instructors in terms of imparting education
  • sales team could learn which kind of courses sold more to focus more on those areas
Read full review
Google
  • Allowing others to self-serve their own analytics and connect it to Looker simply and easily has helped unblock the central data team so they can instead focus on validated dashboards whilst stakeholders manage their day-to-day analysis themselves. Countless engineering hours have been freed up by not having to manage every user permission for each BI tool; we have a BYOBI approach; Bring Your Own BI
  • Creation and management of a semantic layer (LookML =Looker Modeling Language ) allows peoples sandboxes and production databases to become clutter free. Minor adjustments, conditional fields, and even some modelling can all be done in LookML which doesn't need oversight or governance from the central data team.
  • LookML, specifying drilldown fields and their sub-queries, as well as generally creating dynamic parameters with Liquid are all great features, but can have a steep learning curve. it may take some time to understand how to create this middle layer correctly, or even pose a risk of inheriting complex code from another source which can be unmaintainable if it becomes too big. Some level of governance is recommended if Looker is used by a large number of editors.
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ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.