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Google Cloud AI vs. Google Universal Analytics (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Cloud AI

    Score8.7 out of 10
    N/AGoogle Cloud AI provides modern machine learning services, with pre-trained models and a service to generate tailored models.N/A

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Pricing
    Google Cloud AIGoogle Universal Analytics (discontinued)
    Editions & Modules
    No answers on this topic
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Google Cloud AIGoogle Universal Analytics (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Cloud AIGoogle Universal Analytics (discontinued)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    34 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    No answers on this topic
    91%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    24 Answers
    Features
    Google Cloud AIGoogle Universal Analytics (discontinued)
    Web Analytics
    Comparison of Web Analytics features of Google Cloud AI and Google Universal Analytics (discontinued)
    Feature
    Google Cloud AI
    -
    Ratings
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Lead Conversion Tracking00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings1.01 Ratings
    Pageview Tracking00 Ratings7.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings10.01 Ratings
    Customizable Dashboards00 Ratings5.01 Ratings
    Best Alternatives
    Google Cloud AIGoogle Universal Analytics (discontinued)
    Small Businesses
    TensorFlow
    Score7.6 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    TensorFlow
    Score7.6 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    TensorFlow
    Score7.6 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Cloud AIGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    8.0
    (7 ratings)
    8.0
    (55 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (11 ratings)
    Usability
    8.0
    (2 ratings)
    9.0
    (5 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.3
    (3 ratings)
    10.0
    (23 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    10.0
    (3 ratings)
    User Testimonials
    Google Cloud AIGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    Google
    Google Cloud AI is a wonderful product for companies that are looking to offset AI and ML processing power to cloud APIs, and specific Machine Learning use cases to APIs as well. For companies that are looking for very specific, customized ML capabilities that require lots of fine-tuning, it may be better to do this sort of processing through open-source libraries locally, to offset the costs that your company might incur through this API usage.
    Incentivized
    Read full review
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Pros
    Google
    • good conversion from the voice to the text
    • speed in the conversion from voice to text
    • time-saving in the conversion activity
    • analysis of the results of the conversion in real time
    Incentivized
    Read full review
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Cons
    Google
    • Some of the build in/supported AI modules that can be deployed, for example Tensorflow, do not have up-to-date documentation so what is actually implemented in the latest rev is not what is mentioned in the documentation, resulting in a lot of debugging time.
    • Customization of existing modules and libraries is harder and it does need time and experience to learn.
    • Google Cloud AI can do a better job in providing better support for Python and other coding languages.
    Incentivized
    Read full review
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Likelihood to Renew
    Google
    We are extremely satisfied with the impact that this tool has made on our organization since we have practically moved from crawling to walking in the process of generating information for our main task to investigate in the field through interviews. With the audio to text translation tool there is a difference from heaven to earth in the time of feeding our internal data.
    Incentivized
    Read full review
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Usability
    Google
    I give 8 because although it´s a tool I really enjoy working with, I think Google Cloud AI's impact is just starting, therefore I can visualize a lot/space of improvements in this tool. As an example the application of AI in international environments with different languages is a good example of that space/room to improve.
    Read full review
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Support Rating
    Google
    Every rep has been nice and helpful whenever I call for help. One of the systems froze and wouldn't start back up and with the help of our assigned rep we got everything back up in a timely manner. This helped us not lose customers and money.
    Incentivized
    Read full review
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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    Online Training
    Google
    No answers on this topic
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Implementation Rating
    Google
    In fact, you only need the basic tech knowledge to do a Google search. You need to know if your organization requires it or not,. our organization required it. And that is why we acquired it and solved a need that we had been suffering from. This is part of the modernization of an organization and part of its growth as a company.
    Incentivized
    Read full review
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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    Alternatives Considered
    Google
    These are basic tools although useful, you can't simply ignore them or say they are not good. These tools also have their own values. But, Yes, Google is an advanced one, A king in the field of offering a wide range of tools, quality, speed, easy to use, automation, prebuild, and cost-effective make them a leader and differentiate them from others.
    Incentivized
    Read full review
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Artificial intelligence and automation seems 'free' and draws the organization in, without seeming to spend a lot of funds. A positive impact, but who is actually tracking the cost?
    • We want our employees to use it, but many resist technology or are scared of it, so we need a way to make them feel more comfortable with the AI.
    • The ROI seems positive since we are full in with Google, and the tools come along with the functionality.
    Incentivized
    Read full review
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    ScreenShots