Google Forms vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$10
per month
Pricing
Google FormsMailerLite
Editions & Modules
No answers on this topic
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
Google FormsMailerLite
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
Google FormsMailerLite
Features
Google FormsMailerLite
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
7.4
112 Ratings
8% below category average
MailerLite
-
Ratings
Survey templates8.0104 Ratings00 Ratings
Themes6.7103 Ratings00 Ratings
Custom logo/branding7.589 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
8.8
110 Ratings
4% above category average
MailerLite
-
Ratings
Changes to live survey9.4104 Ratings00 Ratings
Question design help8.590 Ratings00 Ratings
Multiple question types8.5109 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
8.0
100 Ratings
2% below category average
MailerLite
-
Ratings
Survey logic flexibility8.0100 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
8.7
111 Ratings
7% above category average
MailerLite
-
Ratings
Response tracking8.3109 Ratings00 Ratings
Data export8.7105 Ratings00 Ratings
Standard reports8.4103 Ratings00 Ratings
Custom reports9.579 Ratings00 Ratings
Analytics8.785 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
9.4
105 Ratings
8% above category average
MailerLite
-
Ratings
Access controls9.2103 Ratings00 Ratings
Compliance9.681 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
8.9
79 Ratings
9% above category average
MailerLite
-
Ratings
Vendor-offered crowdsourcing9.037 Ratings00 Ratings
Respondent restrictions8.877 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Google Forms
-
Ratings
MailerLite
8.6
83 Ratings
8% above category average
WYSIWYG email editor00 Ratings9.472 Ratings
Dynamic content00 Ratings8.966 Ratings
Ability to test dynamic content00 Ratings6.960 Ratings
Landing pages00 Ratings8.365 Ratings
A/B testing00 Ratings8.652 Ratings
Mobile optimization00 Ratings8.166 Ratings
Email deliverability reporting00 Ratings9.173 Ratings
List management00 Ratings9.172 Ratings
Triggered drip sequences00 Ratings8.748 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Google Forms
-
Ratings
MailerLite
6.8
72 Ratings
12% below category average
Dashboards00 Ratings6.01 Ratings
Standard reports00 Ratings8.372 Ratings
Custom reports00 Ratings6.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Google Forms
-
Ratings
MailerLite
9.1
65 Ratings
13% above category average
Email Previews00 Ratings9.165 Ratings
Best Alternatives
Google FormsMailerLite
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.8 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Square 9 Softworks
Square 9 Softworks
Score 9.8 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.8 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google FormsMailerLite
Likelihood to Recommend
9.7
(116 ratings)
9.1
(87 ratings)
Likelihood to Renew
10.0
(3 ratings)
9.1
(2 ratings)
Usability
9.3
(56 ratings)
9.2
(24 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(48 ratings)
9.4
(4 ratings)
Product Scalability
3.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google FormsMailerLite
Likelihood to Recommend
Google
Google Forms works really well when you need to quickly gather information and store it in a standardized format. It also works well if your organization is already using other Google products.
If you don't use other Google products, another service may be a better fit for you. Additionally, if you need your forms to be highly customized for marketing purposes, for example, you might have an easier time with other tools.
That being said, Google Forms is well supported and is highly flexible and would likely work well for many companies.
Read full review
Mailerlite
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
Read full review
Pros
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review
Cons
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
Mailerlite
  • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
  • It would be nice if MailerLite worked better with AddEvent icons
  • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
Read full review
Likelihood to Renew
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Read full review
Usability
Google
Google Forms is a very intuitive and easy to use tool, it is not necessary to have a complex knowledge to create advanced forms, it is enough with the functions and aids that the tool offers for the creation of these, even children and students can do it, also the way to export the data is really simple, simply an incredible tool.
Read full review
Mailerlite
I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
Read full review
Reliability and Availability
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
Mailerlite
No answers on this topic
Performance
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Read full review
Mailerlite
No answers on this topic
Support Rating
Google
Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
Read full review
Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
Read full review
Alternatives Considered
Google
We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better choice for more complex surveys, forms, and applications, Google Forms is a very approachable and easy to use platform. We would recommend Google Forms for smaller businesses with simpler processes, and everyday use for any organization.
Read full review
Mailerlite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
Read full review
Scalability
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Read full review
Mailerlite
No answers on this topic
Return on Investment
Google
  • It's difficult to track ROI since Google Forms is used less formally
  • [The] positive impact is the actionable results we receive from surveys
  • [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees
Read full review
Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Read full review
ScreenShots

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations