Google Forms vs. Zendesk Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Forms
Score 8.4 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Zendesk Suite
Score 8.7 out of 10
N/A
Zendesk is a customer support solution with built-in ticketing, conversational messaging, and live chat, designed to help businesses of all sizes and industries deliver personalized service at scale. Zendesk's AI agents are trained in CX to help Service teams resolve customer issues faster and more accurately while still providing a human-centered experience. Zendesk ultimately aims to help businesses improve time to value, reduce effort per ticket, and keep costs low.
$69
per month per agent
Pricing
Google FormsZendesk Suite
Editions & Modules
No answers on this topic
Suite Team
$69
per month per agent
Suite Growth
$115
per month per agent
Suite Professional
$149
per month per agent
Suite Enterprise
Contact Sales
Offerings
Pricing Offerings
Google FormsZendesk Suite
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details20% discount available with annual pricing.
More Pricing Information
Community Pulse
Google FormsZendesk Suite
Features
Google FormsZendesk Suite
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
7.4
112 Ratings
7% below category average
Zendesk Suite
-
Ratings
Survey templates8.0104 Ratings00 Ratings
Themes6.7103 Ratings00 Ratings
Custom logo/branding7.589 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
8.8
110 Ratings
4% above category average
Zendesk Suite
-
Ratings
Changes to live survey9.4104 Ratings00 Ratings
Question design help8.590 Ratings00 Ratings
Multiple question types8.5109 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
8.0
100 Ratings
2% below category average
Zendesk Suite
-
Ratings
Survey logic flexibility8.0100 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
8.7
111 Ratings
8% above category average
Zendesk Suite
-
Ratings
Response tracking8.3109 Ratings00 Ratings
Data export8.7105 Ratings00 Ratings
Standard reports8.4103 Ratings00 Ratings
Custom reports9.579 Ratings00 Ratings
Analytics8.785 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
9.4
105 Ratings
9% above category average
Zendesk Suite
-
Ratings
Access controls9.1103 Ratings00 Ratings
Compliance9.681 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
8.9
79 Ratings
10% above category average
Zendesk Suite
-
Ratings
Vendor-offered crowdsourcing9.037 Ratings00 Ratings
Respondent restrictions8.877 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Google Forms
-
Ratings
Zendesk Suite
8.8
172 Ratings
7% above category average
Organize and prioritize service tickets00 Ratings9.3171 Ratings
Expert directory00 Ratings8.2118 Ratings
Subscription-based notifications00 Ratings8.7119 Ratings
ITSM collaboration and documentation00 Ratings8.2122 Ratings
Ticket creation and submission00 Ratings9.4172 Ratings
Ticket response00 Ratings9.3171 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Google Forms
-
Ratings
Zendesk Suite
8.4
156 Ratings
5% above category average
External knowledge base00 Ratings8.3150 Ratings
Internal knowledge base00 Ratings8.5143 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Google Forms
-
Ratings
Zendesk Suite
8.8
168 Ratings
10% above category average
Customer portal00 Ratings9.1138 Ratings
IVR00 Ratings8.570 Ratings
Social integration00 Ratings8.4112 Ratings
Email support00 Ratings9.3165 Ratings
Help Desk CRM integration00 Ratings9.0128 Ratings
Best Alternatives
Google FormsZendesk Suite
Small Businesses
Square 9 Softworks
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Score 9.7 out of 10
Agiloft Service Desk (discontinued)
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Score 9.0 out of 10
Medium-sized Companies
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.4 out of 10
SysAid
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Score 8.9 out of 10
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User Ratings
Google FormsZendesk Suite
Likelihood to Recommend
9.7
(116 ratings)
9.0
(209 ratings)
Likelihood to Renew
10.0
(3 ratings)
10.0
(43 ratings)
Usability
9.3
(56 ratings)
8.8
(82 ratings)
Availability
10.0
(1 ratings)
9.1
(14 ratings)
Performance
10.0
(1 ratings)
9.1
(11 ratings)
Support Rating
8.0
(48 ratings)
5.6
(31 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
-
(0 ratings)
6.4
(10 ratings)
Implementation Rating
-
(0 ratings)
9.1
(19 ratings)
Configurability
-
(0 ratings)
9.1
(4 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
3.0
(1 ratings)
9.1
(1 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Google FormsZendesk Suite
Likelihood to Recommend
Google
Google Forms works really well when you need to quickly gather information and store it in a standardized format. It also works well if your organization is already using other Google products.
If you don't use other Google products, another service may be a better fit for you. Additionally, if you need your forms to be highly customized for marketing purposes, for example, you might have an easier time with other tools.
That being said, Google Forms is well supported and is highly flexible and would likely work well for many companies.
Read full review
Zendesk
Being a customer support agent, I found it very good when it comes to send an email or call or chat- with the user. I can do all that from the one single platform which is so easy and time saving for you. It does not take much time to use this, We can chat- with the user and at the same time we can send an email to them as well.
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Pros
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
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Zendesk
  • UI/UX; mature macros and automations, slick and well thought out UI.
  • Reporting, reporting, reporting. With user, org, and ticket level tags, we can track every aspect of our ticket flow.
  • Extensibility; the app marketplace is a great resource for expanding functionality from the baseline offering.
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Cons
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
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Zendesk
  • Is there a way for AEs and CSMs to be informed in a weekly summary of all their accounts and any tickets? Example: Disney submitted a ticket on XYZ. Google has an urgent issue on X still unresolved.
  • Is there a way for CSMs or AEs to have a Dashboard that's specific to their accounts instead of seeing all the tickets in the queue that are not relevant to them?
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Likelihood to Renew
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
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Zendesk
Zendesk is an amazing tool for communicating with your customers easily. The communication tickets from sellers to us or from us to sellers are stored, and there are statuses used to make communication easy. We have internal conversations between departments, linked with useful software such as Zingtree, Talkdesk, and Webs.
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Usability
Google
Google Forms is a very intuitive and easy to use tool, it is not necessary to have a complex knowledge to create advanced forms, it is enough with the functions and aids that the tool offers for the creation of these, even children and students can do it, also the way to export the data is really simple, simply an incredible tool.
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Zendesk
Pros: The agent interface is sleek, contemporary, and relatively easy to learn compared to many other enterprise tools. For common tasks, admins are given point-and-click options- adding fields, modifying workflows, constructing macros. The knowledge base (Guide) editor is easy to use for non-developers. Drawbacks: Once you move past the initial things - complex automations, reporting/analytics in Explore, and/or customizations integrating the API, it requires much more advanced training to use successfully. Navigating between the different modules (Support, Explore, Chat, Guide) can feel very disconnected; often you are reminded that it really is a "suite" of products brought together -not really one unified platform. If you're using multiple brands managing simultaneous support tickets, or heavily customizing workflows to meet your brand, you may run into a bit of struggle with usability. So: it's a lot more user friendly than the palaces (Salesforce Service Cloud, ServiceNow), but is not used as quickly or with as much streamlined flow as a product made for a small shop. So if you are looking for a great balance, this is a good option if you are a net new organization or an organization on their way to scaling from 15 - 50 employee. Expect some elbow grease from the admin team once learning, adapting, and working efficiently once you move past the basics with your support tickets and initial customizations.
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Reliability and Availability
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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Zendesk
In the past year, I'd say I have only noticed maybe two hours total of downtime in my own usage. Very minimal.
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Performance
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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Zendesk
There has been minor performance degradation on a very few days out of the two years I have been using the product.
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Support Rating
Google
Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
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Zendesk
We rarely need to contact their support team, but when we do they are responsive. However there have been notable times when communication between myself and the support rep was challenging despite me providing clear explanation of the issue, screenshots, and a thorough explanation of the goal we hope to achieve. It took several back and forth attempt, on a few occasions, to get resolution on an otherwise simple request
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Online Training
Google
No answers on this topic
Zendesk
Zendesk has tons of available material for training - videos, webinars, articles, etc. The only reason this is not a 10 is because it can be hard to figure out how to navigate to these things and find what you are looking for.
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Implementation Rating
Google
No answers on this topic
Zendesk
I was very satisfied. They have a free trial for 30 days and I recommend you do that and use it. It is very easy to get started with the basics and the build on over time.

The only thing technically complex was single sign-on and integration to Salesforce.com required some tweaks – otherwise setting up system was very easy
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Alternatives Considered
Google
We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better choice for more complex surveys, forms, and applications, Google Forms is a very approachable and easy to use platform. We would recommend Google Forms for smaller businesses with simpler processes, and everyday use for any organization.
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Zendesk
The customisable reporting every time. Our leadership reply on me to run my team and want to know what customers are telling us so they can elevate our products. We have extensive custom reports that tie up all aspects of our product and customer journeys. I've not found another product that allows me as much freedom as Zendesk Suite explore does, so far.
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Scalability
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Zendesk
WHY we will use Zendesk in HR and PD internally
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Return on Investment
Google
  • It's difficult to track ROI since Google Forms is used less formally
  • [The] positive impact is the actionable results we receive from surveys
  • [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees
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Zendesk
  • Integrating other AI solutions for an organization with high volumes can cost about USD5000 monthly. With Zendesk AI and by building onto the same with AI powered apps built for Zendesk Suite we save a projected USD4000 monthly.
  • Robust Zendesk APIs have enabled us to integrate our internal system with a customized app saving us hundreds of hours every quarter spent loading customer profiles that are not loaded instantly from the app.
  • Plug and play apps like Round robin save us weeks of sprint delay timelines as they do not require additional coding or developer support to install and start using.
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ScreenShots

Zendesk Suite Screenshots

Screenshot of the Zendesk Agent WorkspaceScreenshot of Omnichannel MessagingScreenshot of Zendesk TicketingScreenshot of Bots powered by Zendesk AIScreenshot of Tone shift with Zendesk AIScreenshot of Zendesk ticketing side conversations