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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    Landingi

    Score9.8 out of 10
    N/APolish company Landingi offers their landing page builder featuring drag and drop editor, a library of images and templates, optimization and collaboration tools, form creator and lead management system.

    $29

    per month

    Pricing
    Google OptimizeLandingi
    Editions & Modules
    Google Optimize
    Free
    Free
    $0
    per month
    Lite
    $29
    per month
    Professional
    $49
    per month
    Agency
    $149
    per month
    Unlimited
    $1,000
    per month
    Offerings
    Pricing Offerings
    Google OptimizeLandingi
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizeLandingi
    Considered Both Products
    Google
    No answer on this topic
    Landingi
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    No answers on this topic
    Features
    Google OptimizeLandingi
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and Landingi
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    Landingi
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and Landingi
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Landingi
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and Landingi
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Landingi
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    Best Alternatives
    Google OptimizeLandingi
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Instapage
    Score9.8 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Unbounce
    Score8.3 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeLandingi
    Likelihood to Recommend
    5.0
    (10 ratings)
    9.8
    (6 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.7
    (4 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Google OptimizeLandingi
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Landingi
    Landingi is well suited for someone who needs to put something up in a hurry, who doesn't need to know anything about web development, and for someone who doesn't need to share their pages on Facebook! Ultimately, given its price and feature set, it's more of a tool for solopreneurs or those just starting out. To me, Landingi is quite good as a "bargain" landing page builder, but I would probably recommend anyone who can afford it to choose a more polished builder.
    Incentivized
    Read full review
    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Landingi
    • Large template library across a wide range of industries.
    • Very responsive customer service team.
    • The ability to export landing pages directly to Wordpress and to also share with other Landingi accounts.
    Incentivized
    Read full review
    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Landingi
    • Some powerful features are left out of the Core plan that would be nice to be included (such as custom fonts and icons) - while Landingi needs to have incentives to get users to upgrade plans, it does add to the barrier to entry for smaller businesses who can't afford the larger plans right away.
    Incentivized
    Read full review
    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Landingi
    No answers on this topic
    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    Landingi
    I haven't ever reached out to Landingi support, so I really don't know what their support is like. I just didn't want to give them a lower score since I don't know how good or bad it is. They've created a great product and I haven't had any bugs or issues, and have been able to figure out how to utilize the features I'm interested in by messing around with the interface or looking at their blog posts/updates.
    Incentivized
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    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
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    Landingi
    Landingi is more affordable and overall easier to use than ClickFunnels and, in my opinion, just as effective for most companies. As an agency, we have found great value in using a tool that is more affordable and super-fast. Overall, Landingi allows us to put pages up fast, get leads fast and optimize conversions with a couple of clicks.
    Incentivized
    Read full review
    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
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    Landingi
    • Quickly im[roves the number of leads received daily
    • We fell more confident about our page designs because they offer the option to built a secondary page deign to be tested (A/B test), so the page that converts better stays.
    • Our clients are very happy with the page built with Landingi, as well as the conversion, improving our client retention.
    Incentivized
    Read full review
    ScreenShots

    Landingi Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot