Google Optimize vs. OpenText Web CMS

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

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OpenText TeamSite is well-suited to large, enterprise-wide implementations where customization, content governance, and dynamic content distribution is needed or prioritized. It is probably not ideal for smaller sites with simple architecture and few resources to manage custom implementation.

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• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

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• The drag and drop forms feature makes publishing simple and quick.
• Preview of customer data before sending publications helps us to deliver personalized experiences.

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• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

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• I have recommendation for improvements.
• It is easy to work with all the features.
• All necessary content management tools are included.

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Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

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Overall, it's a solid package with the potential to offer much functionality with appropriate resources applied. There are a few issues with the authoring interface that OpenText should address before its a top shelf authoring experience.

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Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

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Our technical resources engage with OpenText TeamSite so I don't have direct experience. However, critical issues that we need help with seem to get the attention they deserve without issue. However, training and user resources for business owner roles are a bit lacking and some annoying issues with the authoring interface should be addressed sooner.

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Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

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It offers more content editing features at a relatively low cost thus overall deployment is lower in cost. It has great customer support who are always there to support and answer to our needs thus making the process of deployment seamless at every stage and offering training for working with their product.

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The annual contract should be clearer in terms of the breakdown of user license types (system admin, admin, regular user, etc).

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• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

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• We integrated with google analytics, now we have the proper comprehension of our audience data reception and behaviors - we've greatly improved on personalized marketing.
• Quick publication of content across the main digital channels.
• We run our digital campaigns swiftly.
• We've maintained our brand consistency for three years.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info