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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    Progress Sitefinity

    Score7.9 out of 10
    N/AProgress Sitefinity is a content management and customer analytics platform. It supports content management, tailored marketing, multi-channel management, and ecommerce sites.N/A
    Pricing
    Google OptimizeProgress Sitefinity
    Editions & Modules
    Google Optimize
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google OptimizeProgress Sitefinity
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizeProgress Sitefinity
    Considered Both Products
    Google
    No answer on this topic
    Progress Software
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    No answers on this topic
    Features
    Google OptimizeProgress Sitefinity
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and Progress Sitefinity
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    Progress Sitefinity
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and Progress Sitefinity
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Progress Sitefinity
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and Progress Sitefinity
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Progress Sitefinity
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    Security
    Comparison of Security features of Google Optimize and Progress Sitefinity
    Feature
    Google Optimize
    -
    Ratings
    Progress Sitefinity
    8.1
    163 Ratings
    1% above category average
    Role-based user permissions00 Ratings8.1163 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Google Optimize and Progress Sitefinity
    Feature
    Google Optimize
    -
    Ratings
    Progress Sitefinity
    8.1
    144 Ratings
    1% above category average
    API00 Ratings8.1137 Ratings
    Internationalization / multi-language00 Ratings8.1106 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Google Optimize and Progress Sitefinity
    Feature
    Google Optimize
    -
    Ratings
    Progress Sitefinity
    8.0
    170 Ratings
    12% above category average
    WYSIWYG editor00 Ratings8.1160 Ratings
    Code quality / cleanliness00 Ratings8.0151 Ratings
    Admin section00 Ratings8.0168 Ratings
    Page templates00 Ratings8.1164 Ratings
    Library of website themes00 Ratings8.0104 Ratings
    Mobile optimization / responsive design00 Ratings8.0155 Ratings
    Publishing workflow00 Ratings8.1152 Ratings
    Form generator00 Ratings8.0140 Ratings
    Web Content Management
    Comparison of Web Content Management features of Google Optimize and Progress Sitefinity
    Feature
    Google Optimize
    -
    Ratings
    Progress Sitefinity
    8.0
    164 Ratings
    19% above category average
    Content taxonomy00 Ratings8.1157 Ratings
    SEO support00 Ratings8.1151 Ratings
    Bulk management00 Ratings8.0122 Ratings
    Availability / breadth of extensions00 Ratings8.0130 Ratings
    Community / comment management00 Ratings8.0121 Ratings
    Best Alternatives
    Google OptimizeProgress Sitefinity
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Yext
    Score6.8 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Yext
    Score6.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeProgress Sitefinity
    Likelihood to Recommend
    5.0
    (10 ratings)
    7.1
    (171 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.2
    (7 ratings)
    Usability
    10.0
    (1 ratings)
    8.9
    (10 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Performance
    -
    (0 ratings)
    5.5
    (1 ratings)
    Support Rating
    8.7
    (4 ratings)
    9.0
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    4.6
    (4 ratings)
    Configurability
    -
    (0 ratings)
    5.5
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    4.5
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.5
    (1 ratings)
    User Testimonials
    Google OptimizeProgress Sitefinity
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Progress Software
    Progress Sitefinity remains a little heavyweight for sites that require basic text content, or a limited number of pages. However, its flexibility (including the range of different content types if supports) make it a good choice for any organization requiring advanced content management capabilities at an affordable price.
    Incentivized
    Read full review
    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Progress Software
    • 'Low-code structured content' (dynamic content types) is one of Sitefinity's most powerful features that allows you to structure content according to business needs, while at the same time dampening editorial freedom to ensure accessibility, meta enhancement, SEO and API consumption can be achieved.
    • Sitefinity's content provider model allows us to flexibly (by means of admin interface) easily aggregate or separate content sharing within a multi-site instance.
    • This proofs particularly powerful in emerging situations where there suddenly is a demand for content sharing across countries or regions.
    • Adaptability at its core.
    • While there's never a perfect fit for everything, it allows for easy code customization and extension being a .NET application at heart. Giving it a corporate edge over other custom solutions, whether it is on the development side or deployment side (on premise, IaaS or Azure DevOps Paas). And it has enabled us to put the system to use in its core feature - which is to manage content, where on other occasions we were able to take full advantage of its features such as A/B testing and personalization.
    Read full review
    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Progress Software
    • Diagram or illustrate more use cases for server setups, and managing of upgrades.
    • I'd like to see the ability to synchronize from one server to multiple others at once.
    • Implementation assistance as part of the purchase rather than farming out to 3rd party, although they did answer every question we asked in order to determine our best architecture setup.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Progress Software
    Pricing makes this a no brainer. Not the best CMS, but with work arounds and some fumbling around we are able to make it do what we want it to do
    Incentivized
    Read full review
    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Progress Software
    Very big fan of this CMS, as it allows scalability, performance, and everything else. The support is great whenever we need it. As a marketer, the digital/marketing side of things is very easy to use and we've seen strong results from an SEO and marketing perspective. I can't speak to the developer/creative side too much, but in talking with these teams, they do recommend the tool as well.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Progress Software
    Has been solid for us on availability
    Read full review
    Performance
    Google
    No answers on this topic
    Progress Software
    A bit sluggish sometimes as the compiler works.
    Read full review
    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    Progress Software
    Support can be pretty good, even though, depending on the level of licensing, it can take longer to hear back from their team. They do have a phone option, which works well. Overall, they are knowledgeable, and helpful when needed. At times, support is able to access the system directly and troubleshoot critical items when needed.
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Progress Software
    N/A - I was not part of the implementation team. We have had this internally for over 5 years. Based on my experience, ensure that you have documentation on the initial implementation and subsequent upgrades. I would also recommend to have all the documentation on how and why the system was implemented the way it was
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    Progress Software
    It is hands down just easier for our customers to use. The interface and the page builder experience is much better than what we have used in the past and has many enterprise features even in the lower price-point
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    Progress Software
    Seems pretty scalable.
    Read full review
    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    Progress Software
    • Sitefinity has reduced the amount of time it takes to edit and publish content, which has enabled us to get information out more quickly.
    • Sitefinity allowed us to establish a consistent and modern brand identity and apply it across multiple websites.
    Incentivized
    Read full review
    ScreenShots

    Progress Sitefinity Screenshots

    Screenshot of Engage your audience with thoughtful, relevant content. Your marketing team can create and manage content faster and easier than ever before with inline drag-and-drop editing, requiring no help from your web team.Screenshot of Create a truly global solution that provides consistent experiences and unmatched performance across brands, regions and languages. Reduce maintenance and hosting infrastructure by managing multiple websites from a single platform. Reduce time to market and deploy changes faster with content and code synchronization between websites and environments.Screenshot of Increase revenue with a personalized, connected experience between your website and online store. Easily manage your product catalogs, price lists, shopping cart and checkout process. Connect to cloud services for accurate real-time tax and shipping rates. Integrate with your ERP and other business systems to improve and automate inventory management, order fulfillment and customer support throughout the product lifecycle.Screenshot of Increase conversions and generate more leads with 1:1 conversations with your customers. Create, preview and deliver personalized experiences at a massive scale with amazingly easy to use tools. Analyze and optimize the experience with the help of contextual analytics and A/B testing solutions.Screenshot of Analyze cross-channel data to get a detailed view of content and campaign performance. Gather data on visitors and build persona segments and track their behavior on your site. Get ML-driven recommendations for the next best update to introduce into your journey.