Google Optimize vs. Forma, now part of Snapchat

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

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Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.

• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

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• Keep customers on my site for longer
• Easy to try and expand, they use my existing product photos
• Free unless you want a special design
• Good support

• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

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• Takes a couple days to add products. Would be better if it were instant.
• Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

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Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

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Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

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We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well

• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Very big impact on session time
• Helps with getting store visitors. But I use the virtual fitting room in marketing
• Any new business is good since it's free