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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google PageSpeed Insights

    Score10 out of 10
    N/AGoogle PageSpeed Insights is a search engine optimization software solution offered by Google.N/A

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    Pricing
    Google PageSpeed InsightsKapost
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google PageSpeed InsightsKapost
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Google PageSpeed InsightsKapost
    SEO
    Comparison of SEO features of Google PageSpeed Insights and Kapost
    Feature
    Google PageSpeed Insights
    7.5
    5 Ratings
    2% below category average
    Kapost
    -
    Ratings
    Keyword analysis6.01 Ratings00 Ratings
    Page grader7.34 Ratings00 Ratings
    Competitive analysis5.02 Ratings00 Ratings
    Site audit / diagnostics9.95 Ratings00 Ratings
    Site recommendations9.95 Ratings00 Ratings
    Task management6.72 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google PageSpeed Insights and Kapost
    Feature
    Google PageSpeed Insights
    6.3
    5 Ratings
    19% below category average
    Kapost
    -
    Ratings
    Local SEO5.01 Ratings00 Ratings
    Social SEO5.01 Ratings00 Ratings
    Mobile SEO10.05 Ratings00 Ratings
    Global SEO5.43 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google PageSpeed Insights and Kapost
    Feature
    Google PageSpeed Insights
    8.5
    3 Ratings
    1% above category average
    Kapost
    -
    Ratings
    Multi-domain support9.12 Ratings00 Ratings
    Integration with web analytics tools8.01 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Google PageSpeed Insights and Kapost
    Feature
    Google PageSpeed Insights
    -
    Ratings
    Kapost
    8.2
    9 Ratings
    5% above category average
    Ideation00 Ratings8.07 Ratings
    Approval workflows00 Ratings8.09 Ratings
    Content collaboration00 Ratings8.09 Ratings
    Content calendar00 Ratings8.09 Ratings
    Network for content licensing/production00 Ratings9.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Google PageSpeed Insights and Kapost
    Feature
    Google PageSpeed Insights
    -
    Ratings
    Kapost
    8.0
    9 Ratings
    2% above category average
    Content hub00 Ratings7.18 Ratings
    Forms / Gated content00 Ratings8.05 Ratings
    Embedded CTAs00 Ratings7.93 Ratings
    Content distribution00 Ratings9.07 Ratings
    Content promotion00 Ratings8.34 Ratings
    Content automation00 Ratings8.05 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Google PageSpeed Insights and Kapost
    Feature
    Google PageSpeed Insights
    -
    Ratings
    Kapost
    8.0
    7 Ratings
    8% above category average
    Audience profiling and targeting00 Ratings8.05 Ratings
    Closed-loop tracking and reporting00 Ratings8.06 Ratings
    Content performance analytics00 Ratings8.07 Ratings
    Campaign optimization dashboard00 Ratings8.05 Ratings
    Competitive analytics00 Ratings7.92 Ratings
    Best Alternatives
    Google PageSpeed InsightsKapost
    Small Businesses
    Serpstat
    Score10 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google PageSpeed InsightsKapost
    Likelihood to Recommend
    10.0
    (5 ratings)
    7.0
    (12 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Usability
    10.0
    (1 ratings)
    7.0
    (1 ratings)
    Support Rating
    1.0
    (1 ratings)
    8.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Google PageSpeed InsightsKapost
    Likelihood to Recommend
    Google
    If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
    Incentivized
    Read full review
    Upland Software
    Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
    Incentivized
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    Pros
    Google
    • Measure page loading time
    • Compared loading times against Google's benchmarks
    • Identifies opportunities for web page performance improvements
    • Identifies sub-optimal web page attributes that slow down page loading
    • Compare performance on mobile and desktop devices easily
    Incentivized
    Read full review
    Upland Software
    • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
    • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
    • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
    Incentivized
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    Cons
    Google
    • The suggestions for improvement can be technical for non-developers.
    Incentivized
    Read full review
    Upland Software
    • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
    • System performance is somewhat slow.
    • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Upland Software
    We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
    Read full review
    Usability
    Google
    It's a free, easy to use tool
    Incentivized
    Read full review
    Upland Software
    The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
    Incentivized
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    Support Rating
    Google
    There is no support from Google for the tool.
    Incentivized
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    Upland Software
    The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
    Incentivized
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    Alternatives Considered
    Google
    I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
    Incentivized
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    Upland Software
    Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
    Incentivized
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    Scalability
    Google
    No answers on this topic
    Upland Software
    It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
    Read full review
    Return on Investment
    Google
    • Faster loading site, give results faster to visitors
    • Buyers can get to the end of the buying cycle faster
    Incentivized
    Read full review
    Upland Software
    • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
    • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
    Incentivized
    Read full review
    ScreenShots