Google Search Console vs. gShift (discontinued)

If you just want to understand how much traffic you're getting from Google organic search results, and study the queries and landing pages that make up this traffic, this is a great tool. If you also want to figure out where you may be missing opportunities or making it hard for people to find your site, this can help with that. However, GSC is not going to give you step by step instructions for how to fix SEO issues, and won't help prioritize anything either. It's essentially like a car dashboard, but doesn't do any driving or tell you how to drive.

Incentivized

I have recommended gShift to everyone on my team at work and those who have started to use it have been very happy with the application. It saves a lot of time and makes it so I don't have to have so many tabs or other applications open. It brings a lot of items into once place which is very nice!

Incentivized

• Provides details on what other sites contain backlinks to your site, along with the page they direct to within your site
• Displays impressions and click throughs for Google search queries
• Individual page performance by location and device category as it pertains to generating clicks leading to your site
• Basic indexing and readability issues within your site
• The new interface that just rolled out is much easier on the eyes

Incentivized

• Bringing most of your applications to one platform.
• Managing Gmail Accounts.
• Bringing all your communication channels to one spot.
• Easy setup and account integration.

Incentivized

• It can be a little difficult to navigate
• More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
• An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).

Incentivized

• Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
• Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.

Incentivized

It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics

Incentivized

As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.

Incentivized

It's a product from the same team as the no. 1 search engine. It's free, so there's no burden, and you can use it for as long as you want and for as big a company as possible. Others are very expensive, and data can be inaccurate sometimes. Google Analytics serves a different usecase altogether.

Incentivized

gShift is more user-friendly and intuitive, particularly for sharing access with members across your organization who do not have the same level of digital marketing savvy. Additionally, gShift integrates reporting for web analytics, search visibility, social metrics, and PPC in one platform and one reporting tool in a way that the other providers do not.

Incentivized

• It has helped a lot in optimizing our webpages for the right keywords.
• It has an overall positive impact on our business in terms of better rankings and CTR.
• After the successful submission of our sitemap, we saw a sudden boost in our SERPs.

Incentivized

• We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
• gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.

Incentivized