Google Tag Manager vs. SolarWinds Virtualization Manager (VMAN)

I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.

Incentivized

On the whole, Solarwinds Virtualization Manager (VMAN) is an excellent product which gives us a single point to monitor our virtual environment. After our initial trial I was sold on the product and what it had to offer. Immediately after implementing VMAN, we were able to spot virtual machines with old snapshots which were never deleted and no longer needed, we could spot virtual machines which either had over allocated resources or under allocated resources meaning we could make changes and fine tune them for best performance. We could also monitor virtual machine latency, IOPS, and show us where our bottlenecks were.

Incentivized

• Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
• In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
• Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
• Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.

Incentivized

• I created custom dashboards, to view the different elements of the virtual environment. For example, you can view the number of online VMs and those off, or disconnected. You can also choose to see the status of every virtual cluster, the storage disk usage on every VM, the RAM usage, CPU usage.
• I used this application to see the growth of virtual memory in each cluster and accordingly do forecasting for future growth. A capacity planner included in this application would help in doing accurate estimations and setting a future upgrade budget.
• Another powerful tool was the customized reports, where i could generate reports on any element of the VM or cluster. Reports can be exported to Excel or PDF and are very useful for sharing information with colleagues and management.
• Alerts can be customized. For example, you can set a rule to get an email alert if any virtual server RAM usage exceeds 85% and send a text message if RAM usage exceeds 90% for more than 10 minutes.

Incentivized

• There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
• Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.

Incentivized

• We did have issues during the setup, with successfully connecting to some of our hosts and vCenters and we found support were just sending us back to articles we had already read, it was also taking long periods before getting a response. The issue is still ongoing, in fact.

Incentivized

I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.

Incentivized

Currently, there is no other tool that gives us what we need to monitor a geographically disperse environment with multiple non-related instances of VM clusters. In addition, the level of reporting, historical data trending, and alerting that VMAN provides is essential for our business process. Lastly, the effort to customize and set up any monitoring system is not trivial. This makes switching to any other product very difficult without being able to clearly demonstrate a ROI.

Incentivized

No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.

Incentivized

SolarWinds VMAN is easy to use for everyone. When I say everyone which literally means anyone e.g. Virtualization Environment SME, Consultant, Support Team, Management Officers etc. Anyone who have worked on IT technologies could easily deploy SolarWinds by reading videos, Thwack posts or Virtual Classrooms (Custom Success Centers) - this makes this application easy to operation and for maintenance support is always there.

Incentivized

We have yet to enconter any issues in terms of availability. We have a highly available SQL cluster running Orion.

Incentivized

We find page load times to be quite slow at times. Flipping between tabs can also be very slow.

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GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.

Incentivized

SolarWinds gives good support. I have never had a time when i was working through a support case where I did not get the support I needed for the required issues to be resolved. I have always had resolutions from SolarWinds support. They are top notch. Issues once had are no more.

Incentivized

I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.

Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.

Incentivized

Its really the best product on the market for someone looking to have total control over their VM environment. anyone interested should download a demo and try it, I know you will buy it after you do. It changing the way you have to manage on a daily basis

Incentivized

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.

Incentivized

The operation began using Nagios XI, after a year of use, and based on the results obtained, we realized that what our client wanted was not fully met. Our client asked us to use WhatsUp, however, SolarWinds covered in a more efficient way what was required by our client (IT) and even more.

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Purchasing the correct license allows the platform to scale with your environment.

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• GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
• With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.

Incentivized

• VMAN has been used for reports provided to executive-level meetings. These reports showed our growth patterns, allowing for easier decisions on purchasing additional hardware.
• VMAN has provided a positive impact on allowing for near real-time monitoring of resources, able to pinpoint when services are using more memory than expected, not running at all, or other options as defined.
• VMAN was purchased to help monitor our VMware platform, the added abilities for AWS allowed us to migrate clients from on-prem to cloud-based with the same views.

Incentivized