Google Trends vs. Monitor Backlinks

Google Trends is great for research and planning, to analyse keyword demand and associated costs. It really does help plan to capture consumer demand. It can be a little tricky to use, as the UX design isn't brilliant, so you'll need to learn how to navigate the website.

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Monitor Backlinks is perfect for any small business that has a website. Every website gets hit with spammy backlinks, and being able to identify and remove them is critical to online success, and in preventing the Google penalty. In addition, it helps SEOs locate good backlinks they might not know about, which can then be posted on social networks and social bookmarking sites to generate more referral traffic. I would not recommend Monitor Backlinks for a business that does not have a website, or for a business that only has a blog.

Incentivized

• I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
• Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
• Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
• Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.

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• It is highly recommended if you have a high ranking website that is prone to competitors building spam. It makes the process if identifying, tracking and disavowing spam links fast and easy.
• It is a good tool to track positive mentions of your site as well and does a good job monitoring the reputation of your site by picking up mentions of your website across the web.
• It's affordable for what it does compared to its competitors and its also very easy to use. But their customer service is always there to help out in case you need it.

Incentivized

• It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
• It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
• It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.

Incentivized

• A great option would be to have the ability to create organic keyword ranks for keywords in specific categories, not just keywords for our entire website. Specifically, the ability to create custom lists for keyword groups. This would be a huge time-saver for SEOs whose websites have varied keyword groups.
• Currently, I get email notifications from Monitor Backlinks once every week or so. These emails show new backlinks and any changes in existing backlink status. I log into the platform each morning to see what is going on, but a great addition would be real-time emails that alert you when a really low-quality backlink is uncovered.

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Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.

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I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.

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They were fast, eager to help me out on my project and very knowledgeable on how to user their product and helping me to get up and running. This gave me the confidence to purchase the product and execute my projects knowing that I could ask for help whenever needed.

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Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do initial research on Google Trends to dial in your keywords, and optimize content for search engines.

Incentivized

I used Ahrefs Site Explorer for two years, and it is a really good platform with lots of backlink tools. Ahrefs stacks up well against Monitor Backlinks, and it has slightly more features. I opted for Monitor Backlinks because it has a simple and streamlined dashboard and just the right amount of tools and features I need.

Incentivized

• Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
• It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.

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• It's hard to gauge the effect of negative SEO attacks but they have the power to bring your whole site down, so having a tool like this setup is really priceless.
• Their cost is also very affordable when compared to similar tools that do not have the same functionality or level of detail that they offer on their analysis so from that perspective is a savings right from the start.

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