Easy To Use Product
Lauren Ericksen | TrustRadius Reviewer
January 28, 2020

Easy To Use Product

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Trends

My company uses Google Trends to see how our client's brand name holds up to the broad keywords used to identify the company. The simple graph feature allows us to have a visual of how these general and brand keywords are ranking year over year and month over month to see if we are on track with yearly and monthly trends.
  • Measuring how popular a keyword is.
  • Using graphs to compare the search volume of different queries over time.
  • If monthly searches are around ten or less the graph can be difficult to read.
  • Could provide different types of graphs to show differences.
  • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
  • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
I like using Google Trends because it gives you a clear visual of seasonal trends and compares multiple queries at once. However, I do prefer using other systems like SEMRush and Ahrefs because they are more detailed in the information they give you regarding your website and how specific keywords about the website in question.
Google Trends can be complicated to get a hold of if there is an issue. It has taken a couple of days before my question is answered about a problem with the system. But Google Trends is very straight forward and easy to use, even if you are not in the field of digital marketing.

Do you think Google Trends delivers good value for the price?

Yes

Are you happy with Google Trends's feature set?

Yes

Did Google Trends live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Trends go as expected?

Yes

Would you buy Google Trends again?

Yes

Google Trends is a great tool to use when doing SEO or PPC for a company. It allows you to see seasonal trends of keywords, both broad and brand, and this gives you an idea of how to optimize your website to be on pace with the trends at hand.

Google Trends Feature Ratings

Keyword analysis
10
Backlink management
Not Rated
SERP ranking tracking
8
Page grader
Not Rated
Competitive analysis
10
Site audit / diagnostics
Not Rated
Site recommendations
Not Rated
Task management
6
Local SEO
10
Social SEO
Not Rated
Mobile SEO
10
Global SEO
10
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated