Google trends is helpful.
January 30, 2026

Google trends is helpful.

Jamie Capaldi | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Trends

We use Google Trends for a variety of use cases. Firstly, to analyse the competitiveness and volume of SEO keywords. Also, to view keyword costs in Google Ads. We also use Google Trends to track how people search for problem-solving solutions, so we can map our service and our clients' services to those keywords.

Pros

  • Search volume.
  • Keyword cost.
  • Consumer demand.
  • Search tends.

Cons

  • Data not always accurate.
  • Must interpret data for use cases.
  • Terrible UX.
  • Helped plan as spend for successful campaigns.
  • Lead generation from Google AdWords.
  • SEO research to increase organic traffic.
Good trends provide valuable data, but it is up to you to make that data informative and actionable. The website isn’t the easiest to use and can be complicated for new users. Once you get used to it, however, it does become a valuable resource for running a business.
Google Trends provides data for many LLM queries, so they aren’t great unless they have that data. However, they present the data in a more usable format than Google Trends, as the data can be manipulated for different case studies with a few simple prompts.

Do you think Google Trends delivers good value for the price?

Yes

Are you happy with Google Trends's feature set?

Yes

Did Google Trends live up to sales and marketing promises?

Yes

Did implementation of Google Trends go as expected?

Yes

Would you buy Google Trends again?

Yes

Google Trends is great for research and planning, to analyse keyword demand and associated costs. It really does help plan to capture consumer demand. It can be a little tricky to use, as the UX design isn't brilliant, so you'll need to learn how to navigate the website.

Google Trends Feature Ratings

SEO
5.7
Keyword analysis
8
Backlink management
5
SERP ranking tracking
5
Page grader
5
Competitive analysis
7
Site audit / diagnostics
5
Site recommendations
5
SEO Channels
6.3
Local SEO
6
Social SEO
6
Mobile SEO
6
Global SEO
7
SEO Platform & Account Management
6.0
Multi-domain support
6
Integration with web analytics tools
6

Comments

More Reviews of Google Trends

  1. Home
  2. SEO Software
  3. Google Trends Reviews
  4. User Review of Google Trends