Great for targeting specific keywords and phrases for your marketing efforts!
Todd Dodge | TrustRadius Reviewer
August 05, 2019

Great for targeting specific keywords and phrases for your marketing efforts!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Trends

Our marketing department for our travel tour operator uses Google Trends to help identify certain keywords and trends in searches being used and where in the world they are searched. this better helps us determine where our next destination will be, where our current destinations are under-performing, etc. Google Trends has been a great tool for us in our business.
  • keywords
  • insights
  • analytics
  • more information
  • vague
  • multiple keyword searches
  • free
  • easy to use
  • low cost to implement
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
I haven't particularly used Google Trends support services like I have for Google Ads or Google Analytics, etc, but I know Google tends to be very good with their support services, so I imagine its the same with their Google Trends support services as well.
I've used SEMRush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMRush, but Google Trends is better at doing the trend analyzing than SEMRush is.
Google Trends is well suited for tasks such as finding out where certain topics are being searched for more frequently, the trend of that keyword over time, and which topics are at the top of the search lists.

Google Trends Feature Ratings

Keyword analysis
7
Backlink management
Not Rated
SERP ranking tracking
7
Page grader
Not Rated
Competitive analysis
Not Rated
Site audit / diagnostics
Not Rated
Site recommendations
Not Rated
Task management
Not Rated
Local SEO
7
Social SEO
7
Mobile SEO
7
Global SEO
7
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated