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Based on 51 reviews and ratings
Likelihood to Recommend
Google Trends is well suited for inspiring ideas for relevant social media publishing, SEO, and advertising ideas. It is also well suited for finding influencers to contact for influencer marketing and to see popular images searches on Google. Finally, Google Trends is well suited for comparing the search activity for one topic against another to see how they measure up. I do this sometimes when I need to see how a client's website searches stack up against the competition.
Feature Rating Comparison
SERP ranking tracking
Site audit / diagnostics
Integration with web analytics tools
- Google Trends shows me geographic locations where a particular topic may be useful for advertising.
- Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
- Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
- Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
- It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
- It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
- It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do initial research on Google Trends to dial in your keywords, and optimize content for search engines.
Return on Investment
- It is largely free, so any return is a good one.
- Google is the authority in online search, so the data are very reliable.
- It is a great tool that anyone can learn quickly, which speeds up our process.