Director in Marketing at Capaldi Marketing (Marketing & Advertising, 1-10 employees)
Chose Google Trends
Google Trends provides data for many LLM queries, so they aren’t great unless they have that data. However, they present the data in a more usable format than Google Trends, as the data can be manipulated for different case studies with a few simple prompts.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Growth Marketing Manager, HubSpot for Startups in Marketing at HubSpot (Internet, 1001-5000 employees)
Chose Google Trends
Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Manager in Marketing at Baker Street (Marketing & Advertising, 11-50 employees)
Chose Google Trends
They are both great tools. I prefer Google Trends because of the location capabilities and being able to go hyper-local. It does not however provide the details on cost and competition like SEM Rush does.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Co-Founder in Marketing at Alabaster Co (Retail, 1-10 employees)
Chose Google Trends
Google Trends is probably the easier of the many other Google platforms to identify keywords. I haven't used other keyword platforms because I don't trust them—I rather use a tool directly from Google to evaluate popular keywords. That being said, Google Trends is very limited …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEM Analyst in Marketing at Vizergy (Marketing & Advertising, 51-200 employees)
Chose Google Trends
I like using Google Trends because it gives you a clear visual of seasonal trends and compares multiple queries at once. However, I do prefer using other systems like SEMRush and Ahrefs because they are more detailed in the information they give you regarding your website and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Creative Marketing Strategist, Instructor, Moderator, Author in Marketing at BLOCKbETA Marketing (Marketing and Advertising, 1-10 employees)
Chose Google Trends
It's not really an either/or thing — I use the complete "Google Marketing Stack" including Analytics, Trends, Keyword Planner, Search Console, etc. It's also essential to integrate some of their data, like making sure Google Search Console and Google Analytics are connected — …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Google Trends
Google Trends provides insights that are only available through Google, however, it does not include other important trends such as those on social media or via their competitors.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Assistant in Marketing at Elite Voyages (Hospitality, 51-200 employees)
Chose Google Trends
I've used SEMRush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMRush, but Google Trends is better at doing the trend analyzing than SEMRush is.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Assistant in Marketing at ASTM International (Non-Profit Organization Management, 201-500 employees)
Chose Google Trends
One of the most obvious reasons why I chose Google trends over other keyword research platforms is because it's free. At the same time, it also has the most relevant and easy-to-use features out of the bunch. Google Trends does not have as many features as SEMRush or Buzzsumo, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Google Trends
We used multiple platforms. Google Trends is just one of them! It's important to have multiple tools to check and reference back and forth. Google Trends is totally free for everybody so why not give it a try.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Google Trends
I haven’t used any tools quite like Google Trends.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Paid Media Manager in Marketing at Augurian (Marketing and Advertising, 11-50 employees)
Chose Google Trends
Google Trends tends to be slightly more accurate than the other products, because Google has access to more user data for the algorithm to take into consideration when providing trends and information. We like this tool because it also aligns better with the Google tools we use …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Google Trends
We use Google Search Console and Moz mostly for our website improvement, and Google Trends we use mostly to look for trends: what people are searching for now. Google Trends is free and has very clean, simple and understandable user interface, it gives lots of usable data for …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Google Trends
We haven't tried anything apart from Google Trends.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior SEO Manager in Marketing at Wpromote (Marketing and Advertising, 201-500 employees)
Chose Google Trends
There really isn't a product I know of that does what Google Trends does. I do use https://soovle.com/ in a similar fashion. I recommend trying Soovle out for content ideation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Google Trends
Google AdSense is much more detailed, but requires the user to be logged in and have an active Google Adsense account, sometimes it's quicker to just use Google trends.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEO Consultant in Corporate at PERFORAMA (Online Media, 1-10 employees)
Chose Google Trends
Google Trends has the biggest source of data and is the most accurate. It cannot be used without any other tool because of its own limits (keyword suggestion, semantical analysis, etc.).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Google Trends
Google Trends is sometimes a helpful supplement to other analytics and advertising tools, but it is not very useful as a standalone analysis tool. We have seen much more benefit from the intelligence and audience information built in to our other core tools. Better predictive …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Account Executive in Marketing at Intersection Co. (Marketing and Advertising, 501-1000 employees)
Chose Google Trends
Google Trends and Open Web Analytics are both similar and different. While both products allow a user to track the popularity of a given webpage or search term, Google Trends is more effective in providing content and suggesting trends. Furthermore, I liked the ability to use …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Director in Marketing at The Master's Craft Flooring Company (Wholesale, 51-200 employees)
Chose Google Trends
Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Trends is great for research and planning, to analyse keyword demand and associated costs. It really does help plan to capture consumer demand. It can be a little tricky to use, as the UX design isn't brilliant, so you'll need to learn how to navigate the website.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do initial research on Google Trends to dial in your keywords, and optimize content for search engines.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
