Google Trends

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Trends
Score 8.0 out of 10
N/A
Google Trends is a search engine optimization software solution offered by .N/A
Pricing
Google Trends
Editions & Modules
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Offerings
Pricing Offerings
Google Trends
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Trends
Considered Both Products
Google Trends
Chose Google Trends
Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall …
Chose Google Trends
They are both great tools. I prefer Google Trends because of the location capabilities and being able to go hyper-local. It does not however provide the details on cost and competition like SEM Rush does.
Chose Google Trends
Google Trends is probably the easier of the many other Google platforms to identify keywords. I haven't used other keyword platforms because I don't trust them—I rather use a tool directly from Google to evaluate popular keywords. That being said, Google Trends is very limited …
Chose Google Trends
I like using Google Trends because it gives you a clear visual of seasonal trends and compares multiple queries at once. However, I do prefer using other systems like SEMRush and Ahrefs because they are more detailed in the information they give you regarding your website and …
Chose Google Trends
It's not really an either/or thing — I use the complete "Google Marketing Stack" including Analytics, Trends, Keyword Planner, Search Console, etc. It's also essential to integrate some of their data, like making sure Google Search Console and Google Analytics are connected — …
Chose Google Trends
Google Trends tends to be slightly more accurate than the other products, because Google has access to more user data for the algorithm to take into consideration when providing trends and information. We like this tool because it also aligns better with the Google tools we use …
Chose Google Trends
Google Trends provides insights that are only available through Google, however, it does not include other important trends such as those on social media or via their competitors.
Chose Google Trends
Google Trends is great used alongside a tool like MozPro. It complements the quantitive data found in the Moz Keyword Research Tool.
Chose Google Trends
I've used SEMRush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMRush, but Google Trends is better at doing the trend analyzing than SEMRush is.
Chose Google Trends
One of the most obvious reasons why I chose Google trends over other keyword research platforms is because it's free. At the same time, it also has the most relevant and easy-to-use features out of the bunch. Google Trends does not have as many features as SEMRush or Buzzsumo, …
Chose Google Trends
We used multiple platforms. Google Trends is just one of them! It's important to have multiple tools to check and reference back and forth. Google Trends is totally free for everybody so why not give it a try.
Chose Google Trends
I haven’t used any tools quite like Google Trends.
Chose Google Trends
Other Google products I have used would be AdWords. I would use this along with that program since they do entirely different things.
Chose Google Trends
We use Google Search Console and Moz mostly for our website improvement, and Google Trends we use mostly to look for trends: what people are searching for now. Google Trends is free and has very clean, simple and understandable user interface, it gives lots of usable data for …
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We haven't tried anything apart from Google Trends.
Chose Google Trends
Google AdSense is much more detailed, but requires the user to be logged in and have an active Google Adsense account, sometimes it's quicker to just use Google trends.
Chose Google Trends
Google Trends has the biggest source of data and is the most accurate. It cannot be used without any other tool because of its own limits (keyword suggestion, semantical analysis, etc.).
Chose Google Trends
Google Trends is sometimes a helpful supplement to other analytics and advertising tools, but it is not very useful as a standalone analysis tool. We have seen much more benefit from the intelligence and audience information built in to our other core tools. Better predictive …
Chose Google Trends
Google Trends and Open Web Analytics are both similar and different. While both products allow a user to track the popularity of a given webpage or search term, Google Trends is more effective in providing content and suggesting trends. Furthermore, I liked the ability to use …
Chose Google Trends
Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do …
Chose Google Trends
They're different tools and thus have overlap, but still do quite different jobs. So there really is no exact comparison, in free to use tools, to Google Trends out there. If it could generate periodic reports it would be even better.

Other tools can be quite complimentary to …
Top Pros
Top Cons
Features
Google Trends
SEO
Comparison of SEO features of Product A and Product B
Google Trends
8.4
33 Ratings
8% above category average
Keyword analysis9.931 Ratings
Backlink management4.67 Ratings
SERP ranking tracking10.012 Ratings
Page grader10.08 Ratings
Competitive analysis9.019 Ratings
Site audit / diagnostics7.07 Ratings
Site recommendations10.08 Ratings
Task management6.24 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Trends
10.0
23 Ratings
27% above category average
Local SEO10.020 Ratings
Social SEO10.014 Ratings
Mobile SEO10.015 Ratings
Global SEO10.023 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Trends
3.7
10 Ratings
78% below category average
Multi-domain support5.84 Ratings
Integration with web analytics tools1.610 Ratings
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Google Trends
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User Ratings
Google Trends
Likelihood to Recommend
9.5
(33 ratings)
Usability
8.0
(1 ratings)
Support Rating
6.4
(6 ratings)
User Testimonials
Google Trends
Likelihood to Recommend
Google
Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
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Pros
Google
  • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
  • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
  • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
  • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
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Cons
Google
  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
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Usability
Google
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
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Support Rating
Google
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
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Alternatives Considered
Google
Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
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Return on Investment
Google
  • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
  • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
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