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Google Universal Analytics (discontinued) vs. RapidMiner

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    RapidMiner

    Score8.9 out of 10
    N/ARapidMiner is a data science and data mining platform, from Altair since the late 2022 acquisition. RapidMiner offers full automation for non-coding domain experts, an integrated JupyterLab environment for seasoned data scientists, and a visual drag-and-drop designer. RapidMiner’s project-based framework helps to ensure that others can build off their work using visual workflows or automated data science.

    $7,500

    Per User Per Month

    Pricing
    Google Universal Analytics (discontinued)RapidMiner
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Professional
    $7,500.00
    Per User Per Month
    Enterprise
    $15,000.00
    Per User Per Month
    AI Hub
    $54,000.00
    Per User Per Month
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)RapidMiner
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)RapidMiner
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Altair Engineering, Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    No answers on this topic
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    No answers on this topic
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    No answers on this topic
    Features
    Google Universal Analytics (discontinued)RapidMiner
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and RapidMiner
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    RapidMiner
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Platform Connectivity
    Comparison of Platform Connectivity features of Google Universal Analytics (discontinued) and RapidMiner
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    RapidMiner
    9.5
    2 Ratings
    13% above category average
    Connect to Multiple Data Sources00 Ratings10.02 Ratings
    Extend Existing Data Sources00 Ratings10.02 Ratings
    Automatic Data Format Detection00 Ratings9.02 Ratings
    MDM Integration00 Ratings9.01 Ratings
    Data Exploration
    Comparison of Data Exploration features of Google Universal Analytics (discontinued) and RapidMiner
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    RapidMiner
    9.0
    2 Ratings
    7% above category average
    Visualization00 Ratings9.02 Ratings
    Interactive Data Analysis00 Ratings9.02 Ratings
    Data Preparation
    Comparison of Data Preparation features of Google Universal Analytics (discontinued) and RapidMiner
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    RapidMiner
    8.8
    2 Ratings
    7% above category average
    Interactive Data Cleaning and Enrichment00 Ratings9.02 Ratings
    Data Transformations00 Ratings7.02 Ratings
    Data Encryption00 Ratings9.02 Ratings
    Built-in Processors00 Ratings10.02 Ratings
    Platform Data Modeling
    Comparison of Platform Data Modeling features of Google Universal Analytics (discontinued) and RapidMiner
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    RapidMiner
    9.0
    2 Ratings
    6% above category average
    Multiple Model Development Languages and Tools00 Ratings9.02 Ratings
    Automated Machine Learning00 Ratings9.02 Ratings
    Single platform for multiple model development00 Ratings9.02 Ratings
    Self-Service Model Delivery00 Ratings9.02 Ratings
    Model Deployment
    Comparison of Model Deployment features of Google Universal Analytics (discontinued) and RapidMiner
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    RapidMiner
    9.0
    2 Ratings
    6% above category average
    Flexible Model Publishing Options00 Ratings9.02 Ratings
    Security, Governance, and Cost Controls00 Ratings9.01 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)RapidMiner
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Jupyter Notebook
    Score8.6 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Anaconda
    Score8.8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    IBM Watson Studio
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)RapidMiner
    Likelihood to Recommend
    8.0
    (55 ratings)
    10.0
    (18 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    9.0
    (1 ratings)
    Usability
    9.0
    (5 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    -
    (0 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)RapidMiner
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Altair Engineering, Inc.
    RapidMiner is really fantastic to perform fast ETL processes and work on your data as you want, no matter what is the source. You will really save a lot of time when you learn how to use it. You can create mining analysis with several algorithms, and thanks to add-ons, you can apply a lot of techniques. It will not replace a business intelligence dashboard but it allows to create great datamarts for your BI tools. One negative thing is that It's no easy to share your outputs.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
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    Altair Engineering, Inc.
    • I am very impressed at how easily you can work within RapidMiner without much data analytics training. Plus with the help of the crowd, you can see what steps others have taken with their data analytics projects.
    • Text mining was simple and clean. We used this for our call transcription problem where we didn't have the resources to listen to each call. We needed to qualify each call based on some key phrases.
    • Our direct mail program was large and not very targeted. Using RapidMiner, we were able to isolate a predictive level we felt comfortable with and decided not to send to anyone below that level. We saved quite a bit of money.
    Incentivized
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    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
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    Altair Engineering, Inc.
    • I hope RapidMiner would be the first data science platform that allows data scientists to change the behaviour of a machine learning algorithm that already exists in the repository. For example, I want to be able to change the way a genetic algorithm mutates.
    • Automatic programming: One day, I hope RapidMiner can automatically generate codes in any 4th generation programming language based on the developed model.
    • More tutorials/samples needed: Why doesn't RapidMiner becomes the next 'UC Irvine Machine Learning Repository'? Provide real examples and real cases for users to study and understand the best practices in modelling. RapidMiner already has some datasets for a tutorial. Besides the existing samples, I hope RapidMiner can provide more sample data and examples.
    Incentivized
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    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
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    Altair Engineering, Inc.
    Very fast and user-friendly tool
    Incentivized
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    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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    Altair Engineering, Inc.
    Very use to use and learn
    Incentivized
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    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Altair Engineering, Inc.
    No answers on this topic
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Altair Engineering, Inc.
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Altair Engineering, Inc.
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
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    Altair Engineering, Inc.
    We tried different data tools and we figured we give RapidMinder Studio a shot as one of our employees had experience with it, and when compared to some of the other tools that we used it was the best fit among the test group that we used. Overall it was a little more fluid and user-friendly.
    Incentivized
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    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
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    Altair Engineering, Inc.
    • Thanks to the patters that RapidMiner has detected, we have been able to follow clues in the right direction, both for the Protein Interaction Network Analysis and for the Epilepsy Research
    • Students and participants of the machine learning workshops have learned about this technology and about the tool
    Incentivized
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    ScreenShots