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Google Universal Analytics (discontinued) vs. React (React.js)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    React (React.js)

    Score9.2 out of 10
    N/AReact or React.js is a JavaScript library for building user interfaces. React enables users to create interactive UIs.

    $0

    Pricing
    Google Universal Analytics (discontinued)React (React.js)
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)React (React.js)
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)React (React.js)
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Open Source
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    Google Universal Analytics (discontinued)React (React.js)
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and React (React.js)
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    React (React.js)
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)React (React.js)
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Sencha
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)React (React.js)
    Likelihood to Recommend
    8.0
    (55 ratings)
    8.0
    (14 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    10.0
    (3 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    10.0
    (3 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)React (React.js)
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Open Source
    React is a JavaScript user interface construction library that works well for:
    • Developing web apps with dynamic and complicated user interfaces.
    • creating reusable UI elements that may be used in other applications.
    • creating single-page applications with dynamic content updates that don't require a page reload.
    • The Virtual DOM's effective updating mechanism allows it to handle large volumes of data updates.
    React, on the other hand, might be less suitable for:
    • Websites that are simple, stagnant, and have no interaction. Other libraries or simple HTML, CSS, and JavaScript may be a better fit in such circumstances.
    • Web sockets may be a better choice for applications that need real-time updates, such as chat or gaming apps.
    • When creating mobile apps, React Native is a better option.
    • Server side rendering only, as React is designed to run on the client side.
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Open Source
    • React is fantastic for building performant user interfaces. Our web app is snappy and great for our customers.
    • React has the philosophy of doing one thing and doing it well which is the view layer of the application. This makes it incredibly intuitive and flexible for developers to use.
    • React has lead the way in being able to write modular and structured code. It is a drastic improvement since the days of spaghetti jQuery code.
    • React has an unmatched community. The amount of tools and libraries available is fantastic, and there plenty of solutions available online for common problems.
    Incentivized
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    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Open Source
    • Debugging React is challenging. Bugs in react code generate stack traces internal to React and it is often totally unclear how it relates to the code you actually wrote.
    • Relating your React elements to corresponding DOM elements is difficult. The intentional separation of virtual and actual DOM also makes it difficult to map the elements to the structures in the DOM. This is partially ameliorated by the use of the React dev tool, which provides a DOM-like view of the React elements, but the tool still does not provide a direct correspondence with the DOM that is often necessary to figure out why something isn't right.
    • Because JSX is React-specific and not a language feature, a special compilation process is necessary to convert JSX code to normal JS. Coming from a C++ background, compiling things doesn't bother me, but many JS developers are used to a less structured development.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Open Source
    No answers on this topic
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Open Source
    React is just a bit of a different animal. I was avoiding it for the longest time. I thought for sure I would land on Vue or something else with a more approachable and familiar appearance. But after taking an online course in React, I started realize what people were raving about (and complaining about) and decided to implement it at our office for one of our products.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Open Source
    Since it's open-source and very popular, the community support for React and related tools and libraries is excellent. There are a lot of people using the same tools, and so issues tend to get fixed quickly and "recipes" are easy to come by. And since it's backed by Facebook, they have a dedicated engineering team working on the progression of React.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Open Source
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Open Source
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Open Source
    While this is a widely contested debate with various blog posts and benchmarks all over the place, its really a personal choice to determine what works for the team. Coming from a Angular 1.x background, I decided to try a new framework when Angular 2.x was announced and at that time React is gaining popularity and Vue hasn't taken off yet. Compared to Angular 1.x and Vue (hybrid of React and Angular) that split the logic from the html templates, I loved the way React breaks code into components using the jsx syntax. In my mind, this allows for cleaner components and easier maintenance
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Open Source
    • Our web applications now run much faster because the whole page doesn't reload
    • We spend less time developing UI components because a lot of them are readily available on NPM
    • We don't have to optimize apps for multiple browsers since React natively supports it.
    Incentivized
    Read full review
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