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Google Universal Analytics (discontinued) vs. Amazon Redshift

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Amazon Redshift

    Score8.9 out of 10
    N/AAmazon Redshift is a hosted data warehouse solution, from Amazon Web Services.

    $0.24

    per GB per month

    Pricing
    Google Universal Analytics (discontinued)Amazon Redshift
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Redshift Managed Storage
    $0.24
    per GB per month
    Current Generation
    $0.25 - $13.04
    per hour
    Previous Generation
    $0.25 - $4.08
    per hour
    Redshift Spectrum
    $5.00
    per terabyte of data scanned
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Amazon Redshift
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Amazon Redshift
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Amazon AWS
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    78%
    Would buy again
    14 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    82%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    78%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    93%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    100%
    Implementation went as expected
    16 Answers
    Features
    Google Universal Analytics (discontinued)Amazon Redshift
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Amazon Redshift
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Amazon Redshift
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)Amazon Redshift
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Snowflake
    Score8.7 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Snowflake
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)Amazon Redshift
    Likelihood to Recommend
    8.0
    (55 ratings)
    9.0
    (38 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    9.0
    (10 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    9.0
    (7 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Amazon Redshift
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Amazon AWS
    If the number of connections is expected to be low, but the amounts of data are large or projected to grow it is a good solutions especially if there is previous exposure to PostgreSQL. Speaking of Postgres, Redshift is based on several versions old releases of PostgreSQL so the developers would not be able to take advantage of some of the newer SQL language features. The queries need some fine-tuning still, indexing is not provided, but playing with sorting keys becomes necessary. Lastly, there is no notion of the Primary Key in Redshift so the business must be prepared to explain why duplication occurred (must be vigilant for)
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Amazon AWS
    • [Amazon] Redshift has Distribution Keys. If you correctly define them on your tables, it improves Query performance. For instance, we can define Mapping/Meta-data tables with Distribution-All Key, so that it gets replicated across all the nodes, for fast joins and fast query results.
    • [Amazon] Redshift has Sort Keys. If you correctly define them on your tables along with above Distribution Keys, it further improves your Query performance. It also has Composite Sort Keys and Interleaved Sort Keys, to support various use cases
    • [Amazon] Redshift is forked out of PostgreSQL DB, and then AWS added "MPP" (Massively Parallel Processing) and "Column Oriented" concepts to it, to make it a powerful data store.
    • [Amazon] Redshift has "Analyze" operation that could be performed on tables, which will update the stats of the table in leader node. This is sort of a ledger about which data is stored in which node and which partition with in a node. Up to date stats improves Query performance.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Amazon AWS
    • We've experienced some problems with hanging queries on Redshift Spectrum/external tables. We've had to roll back to and old version of Redshift while we wait for AWS to provide a patch.
    • Redshift's dialect is most similar to that of PostgreSQL 8. It lacks many modern features and data types.
    • Constraints are not enforced. We must rely on other means to verify the integrity of transformed tables.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Amazon AWS
    No answers on this topic
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Amazon AWS
    Just very happy with the product, it fits our needs perfectly. Amazon pioneered the cloud and we have had a positive experience using RedShift. Really cool to be able to see your data housed and to be able to query and perform administrative tasks with ease.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Amazon AWS
    The support was great and helped us in a timely fashion. We did use a lot of online forums as well, but the official documentation was an ongoing one, and it did take more time for us to look through it. We would have probably chosen a competitor product had it not been for the great support
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Amazon AWS
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Amazon AWS
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Amazon AWS
    Than Vertica: Redshift is cheaper and AWS integrated (which was a plus because the whole company was on AWS).
    Than BigQuery: Redshift has a standard SQL interface, though recently I heard good things about BigQuery and would try it out again.
    Than Hive: Hive is great if you are in the PB+ range, but latencies tend to be much slower than Redshift and it is not suited for ad-hoc applications.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    Amazon AWS
    Redshift is relatively cheaper tool but since the pricing is dynamic, there is always a risk of exceeding the cost. Since most of our team is using it as self serve and there is no continuous tracking by a dedicated team, it really needs time & effort on analyst's side to know how much it is going to cost.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Amazon AWS
    • Our company is moving to the AWS infrastructure, and in this context moving the warehouse environments to Redshift sounds logical regardless of the cost.
    • Development organizations have to operate in the Dev/Ops mode where they build and support their apps at the same time.
    • Hard to estimate the overall ROI of moving to Redshift from my position. However, running Redshift seems to be inexpensive compared to all the licensing and hardware costs we had on our RDBMS platform before Redshift.
    Incentivized
    Read full review
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