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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    SAP Ariba

    Score7.9 out of 10
    N/AWith advanced tools to automate manual processes and support close collaboration with suppliers, SAP Ariba helps streamline source-to-pay processes across organizations.N/A
    Pricing
    Google Universal Analytics (discontinued)SAP Ariba
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)SAP Ariba
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)SAP Ariba
    Considered Both Products
    Discontinued Products
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    88%
    Would buy again
    215 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    92%
    Delivers good value for the price
    172 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    91%
    Happy with the feature set
    220 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    76%
    Lived up to sales and marketing promises
    99 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    73%
    Implementation went as expected
    135 Answers
    Features
    Google Universal Analytics (discontinued)SAP Ariba
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and SAP Ariba
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    SAP Ariba
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)SAP Ariba
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    Precoro
    Score9.5 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    GEP Quantum Intelligence
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)SAP Ariba
    Likelihood to Recommend
    8.0
    (55 ratings)
    7.8
    (246 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    8.1
    (9 ratings)
    Usability
    9.0
    (5 ratings)
    7.7
    (198 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    5.5
    (21 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)SAP Ariba
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    SAP
    If asked about SAP Ariba, I think I am likely to tell a colleague that A specific scenario would be to use SAP Ariba with an Agent to migrate the legacy contracts when a company has rolled out from scratch.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    SAP
    • Complete Procurement of Inventory step easy through GUI-Ariba integration once Purchase order is created and it is sent to the SAP Ariba Supplier Network. Vendor confirms the order and sends notification of Inbound Delivery to the warehouse through ASN and the Inbound process, Goods Receipt Process, Unloading, Put away process easy.
    • SAP Ariba integrates the different SAP Sourcing platforms, services and their tools in order to optimize operations, saves cost and meeting customer requirements through its easy to use tools. Such as integration with SAP S/4 HANA, SAP EWM using Idocs for End to End sourcing and Procurement coverage.
    • As a part of the SAP Direct Sourcing suite, it helps allow customer manage their direct materials in the single dashboard and helping customer to have view of the comprehensive info about BoM and the structure. Based on requirements, buyers can run materials and/or entire Bill of Materials. When these are sent from ERP to SAP Ariba, managers can manage them in the direct spend dashboard. Can search for desired items in the dashboard and view details of BoM or deeper view of information of the material. Buyers can run sourcing, run details for materials, create material quotes, and create pricing using book quotes.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    SAP
    • While SAP Ariba offers workflow capabilities, users have suggested more advanced customization options for workflows
    • SAP Ariba has a mobile app, users have suggested improvements in terms of functionality and responsiveness. Enhancements to the mobile app could provide a more seamless and efficient experience for users on the go
    • SAP Ariba integrates well with various enterprise systems, users have reported that the initial setup and integration processes can be complex. Improvements in integration tools and documentation could facilitate a smoother onboarding experience
    • AP Ariba provides robust reporting and analytics capabilities, some users desire greater flexibility in creating and customizing reports. Improvements in the ability to generate ad-hoc reports and customize dashboards could enhance analytics capabilities
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    SAP
    User Satisfaction: The end user are at times not very happy with the solution. Return on Investment (ROI): SAP Ariba delivered measurable benefits in terms of cost savings, efficiency. Integration Capabilities: The system is easy to integrate with backend SAP ERP system. Support from Ariba team is a bit sluggish in terms of Service Requests
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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    SAP
    Feel that over the years, there has been good improvement, and it seems like going in the right direction. All procurement activities — sourcing, contracting, invoicing — are managed in one place, reducing the need to switch between multiple systems. Users can easily track purchase orders, supplier responses, and invoice status, which adds clarity and accountability. The supplier-facing side is well-structured, allowing vendors to upload documents, view transactions, and communicate within the same interface.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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    SAP
    Customer support has always been top notch. From small configuration changes to overall process changes, support has the teammates in place with excellent knowledge and is able to provide solutions based on business challenges quickly. Their customer support through their Account teams continues to be hands on and very responsive to needs in a timely fashion.
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    SAP
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    SAP
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    SAP
    It improves over all vendor management system of an organization by providing less costly ways of procurement and making business simple. AribaSAP Ariba digitally transforms your supply chain, procurement and contract management process. acts as supply chain, procurement service to do business globally In today’s world, there is a need to control your supply chain and to collaborate with your suppliers in an efficient way. To enable healthy supply chain, you need to have suppliers with visibility to every part of procurement process so that they can maintain an efficient supply chain and help organizations to grow their and own business..
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    SAP
    • We saved nearly 10% of planned costs due to the large database of vendors we created within the company as a whole.
    • Saving in time due to shortening of procurement cycles. Procurement activities were never on the critical path and were accomplished with less Supply Chain resources than originally planned.
    • In the process we created a huge database of Vendors and Pricing which well be beneficial in our future projects.
    • It is an excellent tool and just what are business required and could afford.
    Read full review
    ScreenShots

    SAP Ariba Screenshots

    Screenshot of the advanced tools that automate manual processes and support close collaboration with suppliers. The SAP Ariba Buying and Invoicing solution help streamline procure-to-pay processes across organizations.Screenshot of SAP Ariba's digitalization, which covers processes from contract requests, authoring, and workflows to negotiation, approval, and execution for lower costs and improved relationships.Screenshot of an instance of SAP Ariba's support for industry-specific processes and systems. This helps process manufacturers, retailers, and discrete manufacturers that rely on external manufacturers to capture more savings by improving source-to-contract processes and supplier collaboration.Screenshot of the digitalizing and automating of invoice management over a global business network, in SAP Ariba. This delivers visibility and efficiency to capture more early-payment discounts and optimize working capital.