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Google Universal Analytics (discontinued) vs. SAP Sustainability Control Tower

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    SAP Sustainability Control Tower

    Score8.7 out of 10
    N/ASAP Sustainability Control Tower is a software solution that helps to enable users to reach sustainable business ambitions with holistic enterprise-wide sustainability performance management.N/A
    Pricing
    Google Universal Analytics (discontinued)SAP Sustainability Control Tower
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)SAP Sustainability Control Tower
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)SAP Sustainability Control Tower
    Considered Both Products
    Discontinued Products
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    71%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    70%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    67%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    56%
    Implementation went as expected
    5 Answers
    Features
    Google Universal Analytics (discontinued)SAP Sustainability Control Tower
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and SAP Sustainability Control Tower
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    SAP Sustainability Control Tower
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)SAP Sustainability Control Tower
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)SAP Sustainability Control Tower
    Likelihood to Recommend
    8.0
    (55 ratings)
    8.4
    (11 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    6.4
    (1 ratings)
    Usability
    9.0
    (5 ratings)
    7.3
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Support Rating
    10.0
    (23 ratings)
    7.3
    (1 ratings)
    In-Person Training
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Online Training
    7.0
    (1 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    6.4
    (1 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)SAP Sustainability Control Tower
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    SAP
    It is basically the easiest choice for people who are already running SAP ECC or S4 as their ERP as that means they can get all of the data sources automatically without mapping efforts. That compensates for some of the shortcomings mentioned earlier, and to be fair, tools from other vendors (e.g., Microsoft) have the same problem anyway.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    SAP
    • Gather and organize company data
    • Calculate sustainability metrics
    • Report metrics/indicators according to mandatory or voluntary sustainability standards
    • Customize it to the clients needs and operations
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    SAP
    • Implementing Custom Metrics: Support for all DPI dimensions needed
    • Drill-Down Requirements: Full dimension availability via OData API
    • Row Limit Issue: Request limit inadequate for data volume
    • Breakdown by all dimensions for metrics not feasible
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    SAP
    We are currently too new with The SAP sustainability Control tower ,but down the line if we see more benefits to financial sustain the product and product is actually paying off the cost from the benefits we get out of it we may renew the use of SAP sustainability control tower.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    SAP
    SAP Sustainability Control Tower allows for a dashboard of production controls for sales materials. Different departments within the company can access real-time production and business information. It is suitable for various EU certifications. Also for organizations in the US and Latin America
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    SAP
    never faced a downtime - or any error for the features I use.
    Incentivized
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    SAP
    yes never faced any sort of buffering or user interface issues.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    SAP
    not contacted support for SAP Sustainability Control Tower yet.
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    SAP
    i did online training no in person training
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    SAP
    online module was extensive and helpful to understand the functionality
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    SAP
    No, I was not directly involved in SAP Sustainability Control Tower implementation, but before implementing feedback was taken from procurement team for several function usage.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    SAP
    Same lack of industry-specific content on both, but SAP has the main advantage of direct connection to the ERP data so it saves significant efforts in comparison. Regarding dashboards look and feel and so on, it is more a matter of personal preference between PowerBi and SAP, we personally prefer SAP as it is a bit richer in ability to bring in more data and filter on it.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    SAP
    no i was not involved in Sales process
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    SAP
    yes we deployed it across multiple departments like SHS, purchasing, regulatory and we believe we can add more features of SAP sustainability control tower.
    Incentivized
    Read full review
    Professional Services
    Discontinued Products
    No answers on this topic
    SAP
    SAP team is always great in service - i was not involved Sales process
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    SAP
    • Greater transparency around our sust strategies
    • More engaged workforce
    • Reduce OpEx by $350k in first month due to better decision in a particular area
    Incentivized
    Read full review
    ScreenShots

    SAP Sustainability Control Tower Screenshots

    Screenshot of reporting scope details.Screenshot of data collection items.Screenshot of emissions data.Screenshot of a carbon footprint assessment.Screenshot of sustainability metrics.