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Google Universal Analytics (discontinued) vs. IBM Turbonomic

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    IBM Turbonomic

    Score8.5 out of 10
    Enterprise companies (1,001+ employees)
    IBM Turbonomic, now part of the Concert platform, is a performance and cost optimization platform for public, private, and hybrid clouds used by cloud, infrastructure operations, and architecture to assure application performance while eliminating inefficiencies by dynamically resourcing applications through automated actions. One of the key features of IBM Turbonomic is its ability to continuously adjust…N/A
    Pricing
    Google Universal Analytics (discontinued)IBM Turbonomic
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    IBM® Turbonomic On-Prem
    Varies - Request a Quote
    per month IBM Turbonomic On-prem optimizes data center resources in real time, ensuring app performance at the lowest cost by aligning infrastructure supply with dynamic application demand.
    IBM® Turbonomic Cloud Standard
    Varies - Request a Quote
    per month For customers with more than USD 1.6 million in annual cloud spend or 50 Managed Virtual Servers (MVS) or greater
    IBM® Turbonomic Hybrid Standard
    Varies - Request a Quote
    per month Advanced hybrid cloud optimization capabilities for customers with 200 managed virtual servers (MVS) or more
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)IBM Turbonomic
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Volume discounting available.
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)IBM Turbonomic
    Considered Both Products
    Discontinued Products
    No answer on this topic
    IBM
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    95%
    Would buy again
    53 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    96%
    Delivers good value for the price
    53 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    96%
    Happy with the feature set
    54 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    98%
    Lived up to sales and marketing promises
    42 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    89%
    Implementation went as expected
    42 Answers
    Features
    Google Universal Analytics (discontinued)IBM Turbonomic
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and IBM Turbonomic
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    IBM Turbonomic
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Cloud Management
    Comparison of Cloud Management features of Google Universal Analytics (discontinued) and IBM Turbonomic
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    IBM Turbonomic
    8.0
    24 Ratings
    9% below category average
    Cloud Management Security00 Ratings7.818 Ratings
    Automation and Orchestration00 Ratings8.725 Ratings
    Cost Management00 Ratings7.926 Ratings
    Cloud Management Performance Monitoring00 Ratings8.426 Ratings
    Governance and Compliance00 Ratings7.624 Ratings
    Resource Management00 Ratings9.325 Ratings
    Systems Integration00 Ratings6.725 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)IBM Turbonomic
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Rackspace Fabric
    Score6.3 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Cisco Intersight
    Score8.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Cisco Intersight
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)IBM Turbonomic
    Likelihood to Recommend
    8.0
    (55 ratings)
    8.6
    (156 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    9.0
    (24 ratings)
    Usability
    9.0
    (5 ratings)
    7.7
    (21 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (3 ratings)
    Performance
    10.0
    (1 ratings)
    8.0
    (6 ratings)
    Support Rating
    10.0
    (23 ratings)
    8.0
    (25 ratings)
    In-Person Training
    9.0
    (1 ratings)
    8.2
    (3 ratings)
    Online Training
    7.0
    (1 ratings)
    10.0
    (3 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    9.7
    (18 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    7.3
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (4 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (3 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)IBM Turbonomic
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
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    IBM
    Datacenter Consolidation and Hardware Optimization: This scenario is relevant to you as a hardware manager. It applies when you have physical servers (like Power or System z) and want to maximize virtual machine density. Why it works: IBM Turbonomic analyzes the peak usage times of each VM. If VM "A" is active during the day and VM "B" at night, it places them on the same physical host. Ideal scenario: Data migration projects or when you're told, "[...], there's no budget for more servers this year, make everything fit on what we have." Consolidación de Datacenters y Optimización de Hardware,Este escenario te toca de cerca como encargado de Hardware. Cuando tienes servidores físicos (como los Power o System z) y quieres maximizar la densidad de máquinas virtuales.Por qué funciona: IBM Turbonomic analiza las horas pico de cada VM. Si la VM "A" es activa de día y la VM "B" de noche, las coloca en el mismo host físico.Escenario ideal: Proyectos de migración de datos o cuando te dicen: "[...], no hay presupuesto para más servidores este año, haz que quepa todo en lo que tenemos". This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
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    IBM
    • Presentation is nice. Its easy to understand what your looking at and the data that is being presented to you.
    • Properly identify resource utilization and recommendations for action on how VMs can be improved and resources can be better utilized.
    • It was also able to tell us the same information and analysis for cloud resources. I was not expecting that.
    Incentivized
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    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
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    IBM
    • It would be nice if the UI included a break-down of features that are both licensed as well as un-licensed. That way, you could not only see what you have, but what you don't.
    • The right-sizing recommendations are great, but very little info is given about why the recommendation is being made. More info would not only increase understanding, but would also help drive decision-making.
    Incentivized
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    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
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    IBM
    We are certainly happy with Turbonomic as a whole and have invested quite a bit of time and effort into learning the ins and outs of the product. We have our reporting setup the way we want it and have gained definite value from these features. I will say though that many products nowadays are offering more native monitoring, reporting, and alerting features which may eventually steer us away from this product
    Incentivized
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    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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    IBM
    Excellent approach to larger VM organizational management. They have an very clean integrated dashboard that allows us to see everything in our environment and what that is doing in real-time. It works on multiple hyper-visors really well and integrates capacity planning on my local site as well as my cloud locations.
    Incentivized
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    Reliability and Availability
    Discontinued Products
    No answers on this topic
    IBM
    VMTurbo has not caused any outages by not doing what we expect it to do.
    Incentivized
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    Performance
    Discontinued Products
    No answers on this topic
    IBM
    It allocates resources among applications by showing more on the cost breakdown by cloud service, with metrics on cloud provider information like Azure Management, Identity, Networking, Storage with costs per day, and total services costs. This then could facilitate and show the corresponding actions thereafter upon scaling.
    Incentivized
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    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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    IBM
    When I contact support I get a quick response and they are able to solve my problem quickly. I also get a sense that they want to make sure that we are getting value from the product and walk me through whatever steps are needed to accomplish my goals.
    Incentivized
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    In-Person Training
    Discontinued Products
    No answers on this topic
    IBM
    Alex (from VMTurbo) has worked with the product for years and helped develop the product. He was very knowledgeable and was able to provide our support team with details knowledge on how to get our deployment configured correctly as well as help with another VMTurbo POC within another customers environment.
    Incentivized
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    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
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    IBM
    After buying VMTurbo Operations Manager, I was invited to an online user training event. I felt this training was effective and dug just deep enough to be informative yet still keep my attention. Additionally, the webinar was free.
    Incentivized
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    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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    IBM
    The implementation was very simple. Just upload an OVA file and power on the VM. Once it comes up enter some networking information and you can then access the web interface. From there, just begin configuring the system for your environment by adding you license and the various virtual environments and storage through the inventory tab
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
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    IBM
    As the organization had experience of years in using IBM products, we had the confidence that they will provide us with great support. And we needed a reliable solution as a financial institute to ensure continuous operations. Even though the price was very high, we made the correct decision to go ahead with IBM Turbonomic as the feedback from existing users in the region was very positive. We needed a solution which was capable of handling our automation requirements. All these were green in IBM Turbonomic.
    Incentivized
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    Scalability
    Discontinued Products
    No answers on this topic
    IBM
    It’s very scalable.
    Incentivized
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    Professional Services
    Discontinued Products
    No answers on this topic
    IBM
    Professional services were always there to guide us in our transformation to the cloud. They understood our business model and then were able to provide guidance on what we needed from the tool.
    Incentivized
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    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
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    IBM
    • Application performance has been a big one. With Turbonomic keeping everything running at top performance, it can make changes when extra resources are need, quicker than somebody being notified and then making the necessary changes.
    • Turbonomic has been a great cost savings for us on multiple occasions. We use it every time we are improving servers.
    • With the planning feature we get the best performance form new hardware purchases
    Incentivized
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    ScreenShots

    IBM Turbonomic Screenshots

    Screenshot of IBM Turbonomic Action Center, where it shows the list of optimization actions across the global environment—on-prem and cloud—that should be taken to minimize cost while assuring performance.Screenshot of IBM Turbonomic Application, a view that shows the global environment across private and public infrastructure from the context of individual application components. Users can optimize one application at a time by viewing each app's pending actions. The Supply Chain at left shows all of the entities across applications and their interdependencies.Screenshot of The IBM Turbonomic Cloud Executive Dashboard, an out of the box dashboard that allow users to rapidly communicate value to executives. This view shows the cloud cost savings opportunities realized and not yet realized over any time period.Screenshot of The IBM Turbonomic On-prem Executive Dashboard, an out of the box dashboard that allow users to rapidly communicate value to executives. This view shows the savings opportunities realized and not yet realized over any time period.Screenshot of an IBM Turbonomic Cloud view, where the public cloud environment(s) and all of the pending actions required to bring them into an efficient, performant state. The Supply Chain at left shows all of the entities in the public cloud(s) and their interdependencies.Screenshot of The IBM Turbonomic On-Prem view that shows the user's private data center environment(s) and all of the pending actions required to bring them into an efficient, performant state. The Supply Chain at left shows all of the entities in data center(s) and the interdependencies between them.