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Wildfire Interactive (Discontinued) vs. Khoros Service

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    Khoros Service

    Score8.5 out of 10
    Enterprise companies (1,001+ employees)
    Khoros Service offers omnichannel engagement on publicly available channels like social, digital, chat, and voice, as well as owned online communities like Khoros Communities. The solution offers 1-to-1 and 1-to-many engagement with customers and consumers, bringing together automation through bots and human agents. Customer inquiries and support-related conversations can be routed and prioritized based on a variety of parameters, and the robust agent desktop solution…N/A
    Pricing
    Wildfire Interactive (Discontinued)Khoros Service
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)Khoros Service
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Pricing is variable based on the needs of the customer.
    More Pricing Information
    Community Pulse
    Wildfire Interactive (Discontinued)Khoros Service
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Khoros (Formerly Spredfast + Lithium)
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    89%
    Would buy again
    71 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    No answers on this topic
    91%
    Happy with the feature set
    73 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    44 Answers
    Best Alternatives
    Wildfire Interactive (Discontinued)Khoros Service
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    No answers on this topic
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    Brand Embassy (discontinued)
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)Khoros Service
    Likelihood to Recommend
    2.0
    (4 ratings)
    8.5
    (113 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    8.2
    (79 ratings)
    Usability
    9.0
    (1 ratings)
    7.3
    (7 ratings)
    Availability
    10.0
    (1 ratings)
    9.0
    (2 ratings)
    Performance
    10.0
    (1 ratings)
    9.0
    (2 ratings)
    Support Rating
    9.5
    (2 ratings)
    8.1
    (9 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (2 ratings)
    Online Training
    8.5
    (2 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    7.4
    (71 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (78 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)Khoros Service
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Less Appropriate Scenarios- A fintech company has highly specialized or industry-specific workflows that are not easily accommodated within the standard capabilities of Khoros Care. In such cases, the platform may be less appropriate for businesses with extremely unique processes that require a high degree of customization. Well suited- financial institutions face a high volume of customer inquiries related to account management, transactions, and security concerns. Khoros Care's security features, automation capabilities, and integration with banking systems make it suitable for managing customer interactions in the financial services sector.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • Tagging system - it's possible to add a wide variety of labels and categories
    • Search feature - being able to find users by conversation number, username, or keywords makes it easier to navigate old conversations
    • Easy system for assigning conversations to other users
    • When you claim a conversation, it gets removed from the queue. This is much more visually explicit than Khoros Marketing's queue, for example, where all content remains visible in the queue and a bookmark gets moved around to distinguish the point where other users left off
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • I would like to be able to see deleted comments/tweets so we can look into the issues.
    • I would like to be able to better customize dashboards for our exact metrics. Some things previously available in Spredfast are no longer available in Care.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Simply, there isn't anything on the market that is quite as personable as Khoros Care. After using a few different client messaging systems, this program gave the closest feel to in-person interaction that we could get during the COVID-19 epidemic and is an important part of our agency still to this day in 2023.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    The ability to auto tag, manually tag, make notes, and "snooze" posts is extremely helpful. The efficiency of the work flow for agents is also a huge plus. It keeps agents moving quickly and prioritizing responses for the cases that need it most.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    No issues.
    Read full review
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    No issues.
    Read full review
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Khoros Support has always very responsive and helpful when it comes to getting my issue/inquiry addressed. Their ticket portal is great for tracking any open tickets and they can be updated via the portal or by responding to the email thread. Support reps are always extremely knowledgeable and care about getting you taken care of
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    The team received training (from the same executive team member who has been supporting us) over the web and this was of very high quality.
    Read full review
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Implementing the platform was not a big hassle for our client, it was seamless and easy we just had to follow a few steps and it was done. Just scaling was a bit of an issue but it got resolved with time and a bit of effort at both ends
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    Khoros is more than just a platform for social publishing. No other competitor provides the in-depth moderation and social listening services that they do. If you're looking for a one-stop-shop of a platform for all things social, this is the tool to be using. Others are better in usability and innovative functionality.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    Of course as the company grows owing to its growing customer base, they need to think of out-of-the-box solutions to offer its clients and customer satisfaction is one of them. Retention is very much needed in competitive environment like today and hence it becomes imperative for companies to find different ways to reach their client basis and fix their issues
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • We have seen a positive shift of customers from reaching out to the Call Centre to the Social Care Team.
    • Monthly and Annual Reporting to keep track of performance and stats related to the team has been much easier to highlight areas for improvement (month2month and anually)
    • CSAT/NPS Survey results have increased via Khoros Care in comparison to the Call Centre.
    Incentivized
    Read full review
    ScreenShots

    Khoros Service Screenshots

    Screenshot of a customer conversation in Agent view. Access past customer conversations and interactions in a single pane of glass.Screenshot of the analytic dashboard used to monitor key metrics across a service organization, such as available agents, time to first response, and agent handle time.Screenshot of Khoros Agent Assist. This feature provides agents with real-time recommendations, reducing the time needed to handle customer inquiries, deliver accurate resolutions, and train new agents.Screenshot of Work Queues under Rules and Routing. This allows admins to build rules around tagging to ensure timely and effective follow-up from agents.