Wildfire Interactive (Discontinued) vs. MutualMind (discontinued) vs. UNICEPTA

The transition to Google has been painful - key contacts are no longer available.

Ubermetrics Delta is the perfect tool for (social) media analysis and monitoring. It visualizes dialogues (almost) in realtime and helps to handle any social media incident. Furthermore it helps to quantify the impact and virality of conversation and dialogues on the internet, social media, etc. With the additional possibility to analyze offline communication it is easy to compare the differences between online and offline marketing and PR.

• Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
• Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• We have been using Ubermetrics in various areas. In sales, we use it for monitoring in order to recognize the tender at an early stage. The marketing department uses this tool to check what is spread across the brand, but also to keep track of sponsorship.

• More customization - Would like to have the ability to edit more without coding.

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

• Actually, there is nothing we disliked about Ubermetrics. We are looking forward to the international expansion of Ubermetrics’ online media coverage which may fairly take another while though.

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

I have never been kicked out of Wildfire service. Always up and running.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

Easy to perform tasks and quick to upload changes to your promotions.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

Phone and email support were always available to us when we needed it.

MutualMind has always been quick to address any issues or questions we have.

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

As mentioned before, Radian6 and Sysomos Heartbeat.

Storio and Percolate make it much more difficult to build boolean connections in their searches. Thus, the results are often misleading

• As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
• Aggregating all content into one system creates efficiencies for content teams

Incentivized

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

• Ubermetrics Delta helped to track and analyze the virality of posts, press releases etc., and thus helped to steer the performance of press and marketing campaigns.