GoSquared vs. Medallia Digital Experience Analytics

1) Maintaining customer relationships - GS just makes it so easy to respond to our users who use our product more from a tactical point of view 2) Onboarding - I think it's more or less an extension of the first point above but GS does make it easy for us to onboard new clients who are sort of beginners.

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When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.

Incentivized

Independently Invited by TrustRadius

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• Provides real-time statistics and trends which is invaluable to representative to establish solid connections with our customers
• Allows us to see current trends and product engagement. Also allows us to compare unique visitor counts with relevant dates.
• You can go big as you need, and pay as you need with instantly upgradable and affordable plans.
• Customizable dashboard is a great add-on for representatives to remove screen clutter and have clean information
• You can always directly communicate with your customers by integrating another component to your site.

• Heat mapping provides a great understanding of UI pain points/bugs
• Integration with analytics tools (we use Adobe) brings in analytics analysis as well
• Helps to understand the user journey and where dropoff is occurring

Incentivized

Independently Invited by TrustRadius

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• CloudFlare integration is spotty - stats in Cloudflare (tracks also Javascript off visits) and GoSquared stats are often significantly at odds
• Notifications don't seem to work very well
• Dashboard likes to re-set itself even when it was arranged & saved previously
• Weekly/ Monthly/ Yearly absolute numbers

• Being able to create groups of segments would be useful.
• The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
• Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
• Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.

Not only does the GoSquared application work well, the GoSquared team is constantly making improvements. When I first started using GoSquared, they only offered daily reporting -- now they offer the weekly and monthly feature per popular request. I like that they are always updating the look and feel of the website and emails they send to maintain a modern look. GoSquared is easy to implement and easy to use!

I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.

GoSquared makes it easy to get started, providing everything you need to integrate the code into your site and start seeing and analyzing data

The GoSquared team has always gone above and beyond to create the best analytics platform and provide top notch

Google Analytics is massively bloated and can be difficult to configure, navigate and understand. While GoSquared doesn't provide the feature set that Google Analytics does it focuses on providing the best experience for the features it does offer. If you just want to know who is visiting your website and when then GoSquared is a simple way of tracing this information.

I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• GoSquared helps us to react quickly to high volumes of traffic, and allows us to identify very quickly how engaging our content is
• Using browser specs helps us to ensure our websites are compatible with as many of our customers as possible, rather than relying on generic global stats

• We have improved form fills, which has provided more sales leads
• We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
• We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info