GRIN vs. IZEA

GRIN is well suited for companies that are seeking an all-in-one solution for influencer program management and place a high value in repurposing UGC for marketing purposes. I would also say that GRIN makes sense for those who are aggressively scaling their influencer program and are planning on having at least 100-150 creators in the program. GRIN would be less appropriate for companies who may not have a large influencer program and are merely seeking to track affiliate link/coupon code performance.

Incentivized

[IZEA] is well suited for influencer marketing. If you do this a lot, then it would definitely be helpful to receive this software.

Incentivized

• customer service on all levels
• streamlines resources (creator search, emails, Shopify orders, payments, etc) all on one platform
• The amount of customization and overall tools - sometimes this feels overwhelming but I'm grateful they are there to build on as I grow my experience with the platform

Incentivized

• IZEA has changed the overall game of influencer marketing.
• IZEA is so much more popular than any of its major players in the market.
• IZEA is the best way to identify appropriate influencers for influencer marketing and this software has overall solved the main hassle and problem of everyone.
• It is a wonderful tool that provides effective services.

Incentivized

• Creator search tool - doesn't bring up viable creator options, which means we do primarily off-platform seeding.
• The landing page is clunky and not functional for reviewing creators - it adds a lot of time to my team's day looking through the creators with the way it's set up.
• Email templates have funny formatting, and the typeface always seems to get messed up.

Incentivized

• The interface functionality isn't as smooth as it could be.
• They don't have every influencer in their system and I think they should actively update this.

Incentivized

I wouldn't be able to run as high of a profitable or functioning influencer program without it. GRIN seriously is the organizational tool that propels us towards success, it is not in any way going to do the work for you, but it does make the work more efficient, easier, and WAY more organized

Incentivized

The user interface of the platform is very well designed and extremely intuitive. You almost don't need an onboarding process because the workflow is so straightforward. The only item I would mention as a downside is the reporting. In order to get comprehensive reports, you need to go into each individual campaign. There is no aggregated report with all conversions.

Incentivized

We have our own support rep who helped get us set up, and as odd one off questions have come up has continued to support us. The rep is super knowledgeably and has also helped with some creative ways to get what we need. They are also always super fast to help when anything comes up

Incentivized

Responsive customer service and willingness for training is a great part of IZEA

Incentivized

I don't have any key insights here. If you have someone organized and aware of how the influencer workflow operates then it will be a very easy implementation process for you. I would just ensure you have all of your products setup in Shopify before starting the implementation with Grin.

Incentivized

I was looking around at Dovetale, which connected with Shopify, and although it may be an easy connection because it's within the Shopify website, it isn't as user-friendly. It also doesn't offer the same hands-on experience from the GRIN team, 24/7 customer support, or bi-weekly calls with your direct contact. It just doesn't feel like it's worth it to me for the "convenience."

Incentivized

We selected IZEA because of the price. We wanted a platform that would cost less than the one we were currently using.

Incentivized

• We are just getting moving with Grin but I am excited to grow our overall program.
• The Grin community has provided a wealth of insights that we have been able to implement.
• The addition of EMV data has been great for tracking success.

Incentivized

• IZEA is a great tool for influencer marketing and it has some great benefits for everyone related to influencer marketing.
• It is a great and affordable way to discover new influencers from different backgrounds so easily and swiftly at your fingertips.
• Cost effective platform.
• The software has an innovative way to promote products and expand the market in a safe way. IZEA has a large network that makes you connect to new and different people just at your fingertips.

Incentivized