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GTM Workspace Powered by ZoomInfo vs. Madison Logic Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTM Workspace Powered by ZoomInfo

    Score8.2 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A

    Madison Logic Platform

    Score7.9 out of 10
    N/AThe Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.N/A
    Pricing
    GTM Workspace Powered by ZoomInfoMadison Logic Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    GTM Workspace Powered by ZoomInfoMadison Logic Platform
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    GTM Workspace Powered by ZoomInfoMadison Logic Platform
    Considered Both Products
    ZoomInfo
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo has the most comprehensive global database including mobile phone numbers for contacts and accounts. There was no other competitor who was close to the database size. The integration with Salesforce, Marketo and Salesloft was important for us. We used to have …
    Incentivized
    Madison Logic
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    309 Answers
    No answers on this topic
    Delivers good value for the price
    90%
    Delivers good value for the price
    226 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    322 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    210 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    204 Answers
    No answers on this topic
    Features
    GTM Workspace Powered by ZoomInfoMadison Logic Platform
    Prospecting
    Comparison of Prospecting features of GTM Workspace Powered by ZoomInfo and Madison Logic Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    7.9
    732 Ratings
    2% above category average
    Madison Logic Platform
    -
    Ratings
    Advanced search8.5725 Ratings00 Ratings
    Identification of new leads7.7687 Ratings00 Ratings
    List quality7.3713 Ratings00 Ratings
    List upload/download8.1673 Ratings00 Ratings
    Ideal customer targeting7.5680 Ratings00 Ratings
    Load time/data access8.3702 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of GTM Workspace Powered by ZoomInfo and Madison Logic Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    8.0
    725 Ratings
    3% above category average
    Madison Logic Platform
    -
    Ratings
    Contact information8.0724 Ratings00 Ratings
    Company information8.3720 Ratings00 Ratings
    Industry information7.8692 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of GTM Workspace Powered by ZoomInfo and Madison Logic Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    7.5
    710 Ratings
    1% above category average
    Madison Logic Platform
    -
    Ratings
    Lead qualification process7.293 Ratings00 Ratings
    Smart lists and recommendations7.197 Ratings00 Ratings
    Salesforce integration8.7495 Ratings00 Ratings
    Company/business profiles7.9675 Ratings00 Ratings
    Alerts and reminders7.0469 Ratings00 Ratings
    Data hygiene7.0641 Ratings00 Ratings
    Automatic data refresh7.3560 Ratings00 Ratings
    Tags7.3494 Ratings00 Ratings
    Filters and segmentation7.9654 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of GTM Workspace Powered by ZoomInfo and Madison Logic Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    6.3
    256 Ratings
    17% below category average
    Madison Logic Platform
    -
    Ratings
    Sales email templates6.7253 Ratings00 Ratings
    Append emails to records5.925 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of GTM Workspace Powered by ZoomInfo and Madison Logic Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    -
    Ratings
    Madison Logic Platform
    8.2
    1 Ratings
    12% above category average
    Automated routing and prioritization00 Ratings8.01 Ratings
    Customer interaction histories00 Ratings9.01 Ratings
    Syndicated content00 Ratings10.01 Ratings
    Personalization00 Ratings7.01 Ratings
    Engagement data tracking00 Ratings7.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of GTM Workspace Powered by ZoomInfo and Madison Logic Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    -
    Ratings
    Madison Logic Platform
    6.7
    1 Ratings
    6% below category average
    Standard visitor segmentation00 Ratings8.01 Ratings
    Behavioral visitor segmentation00 Ratings6.01 Ratings
    ABM sales intelligence00 Ratings6.01 Ratings
    Intent Data
    Comparison of Intent Data features of GTM Workspace Powered by ZoomInfo and Madison Logic Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    -
    Ratings
    Madison Logic Platform
    8.0
    1 Ratings
    14% above category average
    3rd party intent signals00 Ratings8.01 Ratings
    Downstream intent signals00 Ratings6.01 Ratings
    Account identification00 Ratings10.01 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of GTM Workspace Powered by ZoomInfo and Madison Logic Platform
    Feature
    GTM Workspace Powered by ZoomInfo
    -
    Ratings
    Madison Logic Platform
    6.0
    1 Ratings
    22% below category average
    Automated workflow & orchestration00 Ratings6.01 Ratings
    Best Alternatives
    GTM Workspace Powered by ZoomInfoMadison Logic Platform
    Small Businesses
    Owler
    Score9.7 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    6sense
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GTM Workspace Powered by ZoomInfoMadison Logic Platform
    Likelihood to Recommend
    8.3
    (752 ratings)
    8.0
    (3 ratings)
    Likelihood to Renew
    8.5
    (21 ratings)
    -
    (0 ratings)
    Usability
    8.1
    (70 ratings)
    6.0
    (1 ratings)
    Support Rating
    8.1
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.5
    (4 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.7
    (56 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    GTM Workspace Powered by ZoomInfoMadison Logic Platform
    Likelihood to Recommend
    ZoomInfo
    A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
    Incentivized
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    Madison Logic
    In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
    Incentivized
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    Pros
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
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    Madison Logic
    • Data insights
    • Performance reports
    Incentivized
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    Cons
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
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    Madison Logic
    • Sometimes, contacts aren't aware that the content they downloaded is from our specific business - so more branding options?
    • Ability to improve the layout of landing pages
    Incentivized
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    Likelihood to Renew
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
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    Madison Logic
    No answers on this topic
    Usability
    ZoomInfo
    The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
    Incentivized
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    Madison Logic
    Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless
    Incentivized
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    Support Rating
    ZoomInfo
    I never used it
    Incentivized
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    Madison Logic
    No answers on this topic
    Implementation Rating
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
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    Madison Logic
    No answers on this topic
    Alternatives Considered
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
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    Madison Logic
    To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
    Incentivized
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    Return on Investment
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
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    Madison Logic
    • It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
    • During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.
    Incentivized
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    ScreenShots