GTmetrix vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GTmetrix
Score 9.6 out of 10
N/A
Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$129
per month
Pricing
GTmetrixSemrush
Editions & Modules
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Pro
$129.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
GTmetrixSemrush
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
GTmetrixSemrush
Considered Both Products
GTmetrix
Chose GTmetrix
Compared to the products I have listed PageSpeed Insights is probably the closest to what GTMetrix does and many times those 2 tabs are open side by side. SEMRush is a full SEO platform and though it can do much of what GTmetrix does it is also quite expensive and does a lot …
Chose GTmetrix
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker …
Semrush
Chose Semrush
I used Botify, Oncrawl, Searchmetrics, MyPOSEO, XENU, ScreamingFrog, website Auditor, Link Assistant, GTmetrix, ahref, Majestic...

Every tool listed above is useful (except Searchmetrix). SEMrush is just one tool which is necessary, such as Oncrawl or Xenu.
Chose Semrush
Semrush has integrated all in one and easy to navegate around its dashboard
Top Pros
Top Cons
Features
GTmetrixSemrush
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
GTmetrix
9.3
5 Ratings
8% above category average
Semrush
-
Ratings
a/b experiment testing9.73 Ratings00 Ratings
Split URL testing9.73 Ratings00 Ratings
Multivariate testing7.52 Ratings00 Ratings
Multi-page/funnel testing8.03 Ratings00 Ratings
Cross-browser testing9.85 Ratings00 Ratings
Mobile app testing9.02 Ratings00 Ratings
Test significance9.02 Ratings00 Ratings
Visual / WYSIWYG editor10.01 Ratings00 Ratings
Advanced code editor10.01 Ratings00 Ratings
Page surveys10.01 Ratings00 Ratings
Visitor recordings10.01 Ratings00 Ratings
Preview mode10.02 Ratings00 Ratings
Test duration calculator7.53 Ratings00 Ratings
Experiment scheduler10.01 Ratings00 Ratings
Experiment workflow and approval10.01 Ratings00 Ratings
Dynamic experiment activation10.01 Ratings00 Ratings
Client-side tests8.52 Ratings00 Ratings
Server-side tests8.53 Ratings00 Ratings
Mutually exclusive tests10.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
GTmetrix
10.0
1 Ratings
13% above category average
Semrush
-
Ratings
Standard visitor segmentation10.01 Ratings00 Ratings
Behavioral visitor segmentation10.01 Ratings00 Ratings
Traffic allocation control10.01 Ratings00 Ratings
Website personalization10.01 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
GTmetrix
10.0
2 Ratings
16% above category average
Semrush
-
Ratings
Heatmap tool10.01 Ratings00 Ratings
Click analytics10.01 Ratings00 Ratings
Scroll maps10.01 Ratings00 Ratings
Form fill analysis10.01 Ratings00 Ratings
Conversion tracking10.01 Ratings00 Ratings
Goal tracking10.01 Ratings00 Ratings
Test reporting10.02 Ratings00 Ratings
Results segmentation10.02 Ratings00 Ratings
CSV export10.01 Ratings00 Ratings
Experiments results dashboard10.02 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
GTmetrix
-
Ratings
Semrush
8.5
148 Ratings
9% above category average
Keyword analysis00 Ratings9.3148 Ratings
Backlink management00 Ratings8.3141 Ratings
SERP ranking tracking00 Ratings8.3144 Ratings
Page grader00 Ratings8.5123 Ratings
Competitive analysis00 Ratings9.0143 Ratings
Site audit / diagnostics00 Ratings9.0144 Ratings
Site recommendations00 Ratings8.2133 Ratings
Task management00 Ratings7.188 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
GTmetrix
-
Ratings
Semrush
7.7
135 Ratings
1% above category average
Local SEO00 Ratings6.0123 Ratings
Social SEO00 Ratings7.7101 Ratings
Mobile SEO00 Ratings8.5108 Ratings
Global SEO00 Ratings8.8109 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
GTmetrix
-
Ratings
Semrush
8.5
120 Ratings
1% above category average
Multi-domain support00 Ratings9.0110 Ratings
Integration with web analytics tools00 Ratings8.0114 Ratings
Best Alternatives
GTmetrixSemrush
Small Businesses
Kameleoon
Kameleoon
Score 9.5 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Kameleoon
Kameleoon
Score 9.5 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GTmetrixSemrush
Likelihood to Recommend
9.9
(7 ratings)
9.4
(148 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(3 ratings)
Usability
9.1
(1 ratings)
6.9
(4 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
4.0
(2 ratings)
9.9
(17 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
GTmetrixSemrush
Likelihood to Recommend
Gossamer Threads Inc.
GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
Read full review
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Pros
Gossamer Threads Inc.
  • Really complete report of performance issues.
  • Get reports from PageSpeed and YSlow at same time.
  • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
Read full review
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
Gossamer Threads Inc.
  • Deeper knowledge of page elements and their importance
  • Knowing which areas will have great impact beyond time of load speeds
  • Should drop any elements that do not reach a certain level of impact - to save distraction and get important issues dealt with
Read full review
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Likelihood to Renew
Gossamer Threads Inc.
No answers on this topic
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Usability
Gossamer Threads Inc.
It's easy to use fast, data is easy to read and take aways are great too.
Read full review
Semrush
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Read full review
Reliability and Availability
Gossamer Threads Inc.
No answers on this topic
Semrush
Semrush available when you need it!
Read full review
Performance
Gossamer Threads Inc.
No answers on this topic
Semrush
SemRush performs well with few errors!
Read full review
Support Rating
Gossamer Threads Inc.
I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
Read full review
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Read full review
Implementation Rating
Gossamer Threads Inc.
No answers on this topic
Semrush
I did it by myself and do not have a comment!
Read full review
Alternatives Considered
Gossamer Threads Inc.
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
Read full review
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Read full review
Scalability
Gossamer Threads Inc.
No answers on this topic
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Return on Investment
Gossamer Threads Inc.
  • It made my sites more stable.
  • I can fix my issues easily.
  • My site visitors increased with the help of this software.
Read full review
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
ScreenShots