GTmetrix vs. unbounce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GTmetrix
Score 9.7 out of 10
N/A
Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
unbounce
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
$49
per month
Pricing
GTmetrixunbounce
Editions & Modules
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Essential
$79/mo
75 landing pages, 8 popups & sticky bars
Premium
$159/mo
150 landing pages, 16 popups & sticky bars
Enterprise
$399+/mo
375+ landing pages, 40+ popups and sticky bars
Offerings
Pricing Offerings
GTmetrixunbounce
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.
More Pricing Information
Features
GTmetrixunbounce
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
GTmetrix
9.3
5 Ratings
11% above category average
unbounce
-
Ratings
a/b experiment testing9.83 Ratings00 Ratings
Split URL testing9.83 Ratings00 Ratings
Multivariate testing7.52 Ratings00 Ratings
Multi-page/funnel testing8.03 Ratings00 Ratings
Cross-browser testing9.95 Ratings00 Ratings
Mobile app testing9.02 Ratings00 Ratings
Test significance9.02 Ratings00 Ratings
Visual / WYSIWYG editor10.01 Ratings00 Ratings
Advanced code editor10.01 Ratings00 Ratings
Page surveys10.01 Ratings00 Ratings
Visitor recordings10.01 Ratings00 Ratings
Preview mode10.02 Ratings00 Ratings
Test duration calculator7.53 Ratings00 Ratings
Experiment scheduler10.01 Ratings00 Ratings
Experiment workflow and approval10.01 Ratings00 Ratings
Dynamic experiment activation10.01 Ratings00 Ratings
Client-side tests8.52 Ratings00 Ratings
Server-side tests8.53 Ratings00 Ratings
Mutually exclusive tests10.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
GTmetrix
10.0
1 Ratings
14% above category average
unbounce
-
Ratings
Standard visitor segmentation10.01 Ratings00 Ratings
Behavioral visitor segmentation10.01 Ratings00 Ratings
Traffic allocation control10.01 Ratings00 Ratings
Website personalization10.01 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
GTmetrix
10.0
2 Ratings
16% above category average
unbounce
-
Ratings
Heatmap tool10.01 Ratings00 Ratings
Click analytics10.01 Ratings00 Ratings
Scroll maps10.01 Ratings00 Ratings
Form fill analysis10.01 Ratings00 Ratings
Conversion tracking10.01 Ratings00 Ratings
Goal tracking10.01 Ratings00 Ratings
Test reporting10.02 Ratings00 Ratings
Results segmentation10.02 Ratings00 Ratings
CSV export10.01 Ratings00 Ratings
Experiments results dashboard10.02 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
GTmetrix
-
Ratings
unbounce
6.7
14 Ratings
6% above category average
Landing page A/B testing:00 Ratings6.813 Ratings
Dynamic page text replacement00 Ratings6.810 Ratings
Real-time analytics dashboard00 Ratings6.813 Ratings
SEO tools00 Ratings6.313 Ratings
Optimization recommendations00 Ratings6.812 Ratings
Best Alternatives
GTmetrixunbounce
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Constant Contact Lead Gen & CRM
Constant Contact Lead Gen & CRM
Score 8.8 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.6 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GTmetrixunbounce
Likelihood to Recommend
9.9
(7 ratings)
7.6
(51 ratings)
Likelihood to Renew
-
(0 ratings)
7.7
(9 ratings)
Usability
9.1
(1 ratings)
7.0
(3 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Support Rating
4.0
(2 ratings)
9.6
(4 ratings)
Implementation Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
GTmetrixunbounce
Likelihood to Recommend
Gossamer Threads Inc.
GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
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unbounce
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
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Pros
Gossamer Threads Inc.
  • Really complete report of performance issues.
  • Get reports from PageSpeed and YSlow at same time.
  • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
Read full review
unbounce
  • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
  • Tracking code is easy to add. Follow the straightforward instructions in the back end
  • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
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Cons
Gossamer Threads Inc.
  • Deeper knowledge of page elements and their importance
  • Knowing which areas will have great impact beyond time of load speeds
  • Should drop any elements that do not reach a certain level of impact - to save distraction and get important issues dealt with
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unbounce
  • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
  • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
  • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
Read full review
Likelihood to Renew
Gossamer Threads Inc.
No answers on this topic
unbounce
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
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Usability
Gossamer Threads Inc.
It's easy to use fast, data is easy to read and take aways are great too.
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unbounce
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
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Support Rating
Gossamer Threads Inc.
I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
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unbounce
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
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Implementation Rating
Gossamer Threads Inc.
No answers on this topic
unbounce
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
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Alternatives Considered
Gossamer Threads Inc.
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
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unbounce
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
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Return on Investment
Gossamer Threads Inc.
  • It made my sites more stable.
  • I can fix my issues easily.
  • My site visitors increased with the help of this software.
Read full review
unbounce
  • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
Read full review
ScreenShots

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates