Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
Unbounce
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
$99
per month
Pricing
GTmetrix
Unbounce
Editions & Modules
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Build
$99
per month
Experiment
$149
per month
Optimize
$249
per month
Agency
Contact Sales
Offerings
Pricing Offerings
GTmetrix
Unbounce
Free Trial
No
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.
More Pricing Information
Community Pulse
GTmetrix
Unbounce
Features
GTmetrix
Unbounce
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
GTmetrix
9.4
5 Ratings
12% above category average
Unbounce
-
Ratings
a/b experiment testing
10.03 Ratings
00 Ratings
Split URL testing
10.03 Ratings
00 Ratings
Multivariate testing
7.52 Ratings
00 Ratings
Multi-page/funnel testing
8.03 Ratings
00 Ratings
Cross-browser testing
10.05 Ratings
00 Ratings
Mobile app testing
9.02 Ratings
00 Ratings
Test significance
9.02 Ratings
00 Ratings
Visual / WYSIWYG editor
10.01 Ratings
00 Ratings
Advanced code editor
10.01 Ratings
00 Ratings
Page surveys
10.01 Ratings
00 Ratings
Visitor recordings
10.01 Ratings
00 Ratings
Preview mode
10.02 Ratings
00 Ratings
Test duration calculator
7.53 Ratings
00 Ratings
Experiment scheduler
10.01 Ratings
00 Ratings
Experiment workflow and approval
10.01 Ratings
00 Ratings
Dynamic experiment activation
10.01 Ratings
00 Ratings
Client-side tests
8.52 Ratings
00 Ratings
Server-side tests
8.53 Ratings
00 Ratings
Mutually exclusive tests
10.01 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
GTmetrix
10.0
1 Ratings
13% above category average
Unbounce
-
Ratings
Standard visitor segmentation
10.01 Ratings
00 Ratings
Behavioral visitor segmentation
10.01 Ratings
00 Ratings
Traffic allocation control
10.01 Ratings
00 Ratings
Website personalization
10.01 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
GTmetrix
10.0
2 Ratings
15% above category average
Unbounce
-
Ratings
Heatmap tool
10.01 Ratings
00 Ratings
Click analytics
10.01 Ratings
00 Ratings
Scroll maps
10.01 Ratings
00 Ratings
Form fill analysis
10.01 Ratings
00 Ratings
Conversion tracking
10.01 Ratings
00 Ratings
Goal tracking
10.01 Ratings
00 Ratings
Test reporting
10.02 Ratings
00 Ratings
Results segmentation
10.02 Ratings
00 Ratings
CSV export
10.01 Ratings
00 Ratings
Experiments results dashboard
10.02 Ratings
00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
Tracking code is easy to add. Follow the straightforward instructions in the back end
Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.