Build great, effective landing pages with Unbounce!
May 06, 2014

Build great, effective landing pages with Unbounce!

Jeremy Poore | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Consultants & Small Businesses - $99

Modules Used

  • Unbounce Pro

Overall Satisfaction with UnBounce

We use Unbounce for landing pages on our website. A/B Testing provides valuable insights as to which version of a landing page is more successful at generating leads. We first connected this to Zoho CRM and then after we switched to SalesForce, we pointed the form information there. Unbounce is primarily used by the Marketing Department which manages the Website. It is used to capture visitor information on gated content such as white papers, case studies and other assets.
  • Easy to build landing pages. Can copy html from your website so that the landing page looks the same as other pages.
  • Easy integrations. Both Zoho CRM and Salesforce were easy to link up.
  • Ability to export visitor information in the event that a CRM integration fails. (Occasionally we changed fields in our CRM that then prevented unbounce from exporting visitor information. i.e. we changed the length of a field without limiting the Unbounce field length. In these cases, Unbounce notified me that there was a problem and it was easy to fix.)
  • For integrating with CRMs, it would be nice to have a feature that shows you the formatting of the field in your CRM. That way you could match formatting on your form without having unexpected errors like (CRM field is number only - need to set up a number only field in Unbounce) or (lead source field is 35 characters max - limit length of lead source to prevent an error).
  • In Unbounce, each landing page is a separate file. Would be nice to be able to change formatting on many landing pages at once. This would be useful when rebranding or renewing a website. You may have 20-30 or more landing pages that need to be reformatted individually.
  • We successfully captured information for up to 500 prospects per campaign.
  • A/B testing allowed the Marketing team to plan future improvements to our website and emails.
  • Phone number verification helped keep visitors from inputting invalid numbers like 9999999999
  • Pardot,HubSpot,ExactTarget Interactive Marketing Hub,Marketo
You'll notice that I selected marketing automation software for my comparison. This is because we have just switched over to Pardot which includes basically everything that Unbounce does along with its many marketing automations. Basically, we used Unbounce for landing pages for assets on our website and through email blasts. When it was time to select a marketing automation software, we evaluated Hubspot, ExactTarget, Marketo and Pardot. Unbounce didn't have a chance compared to these other options as Unbounce is not a full marketing automation platform. I do highly recommend Unbounce if you are not planning to automate your marketing processes.
Please see comparison information and other areas of my review. We have no need for Unbounce since all of its features are available in Pardot. We would have happily continued using Unbounce if we had not purchased Marketing Automation Software.
I would ask: what are your plans for growth? If you are intending to implement a marketing automation software, Unbounce will no longer be necessary as the landing page feature should be included with marketing automation. In this case, Unbounce could serve as a temporary fix, but beware: if you set up a bunch of landing pages for assets that get sent via email to mailing lists, you may not want to turn off Unbounce when you switch to marketing automation. If you did, you'd lose any prospects that might have saved your email for later viewing.

Using UnBounce

Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Creating landing pages through the editor was straight forward and simple.
  • Setting up CRM integrations was a piece of cake.
  • Checking A/B versions of landing pages was simple and useful.
  • Changing formatting for all landing pages to match new website design required editing each one individually. (35 total)
  • Initial CRM integration is easy, but sometimes you forget to match the field type from the CRM to the field type of the form in Unbounce. I wish there was an easy way to sync these fields other than receiving errors when Unbounce is unable to push over a lead due to field inconsistencies.