A quick, easy and affordable way to build landing pages
June 10, 2014

A quick, easy and affordable way to build landing pages

Christopher Whalen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Consultants & Small Businesses - $99

Overall Satisfaction with Unbounce

We recommended Unbounce to one of our clients to build landing pages for their recruitment process. It is just being used by me in the digital marketing team. It enabled us to build dedicated landing pages for the marketing campaign, stripping out navigation and unnecessary links to tighten up the top of the funnel. It also allowed us to operate independently from the client's existing CMS and create pages quickly and more easily.
  • The landing page templates follow best practice and can be easily customized and branded.
  • It integrates with Google Analytics and a range of other products, such as Salesforce.
  • Pages can be hosted on a subdomain of your main website's domain.
  • The conversion tracking could sync up more neatly with Google Analytics.
  • Managing multiple landing pages can be quite cumbersome.
  • The user interface for building pages can be a little confusing at first.
  • The marketing team were able to operate independently from web developers, saving time and money.
  • We were able to build multiple landing pages within a few days.
  • Although we were able to track entries to the top of the funnel, we were unable to track users' progress all the way to the end when they actually completed our registration process.
  • Optimizely,Visual Website Optimizer,Google Content Experiments
Unbounce is slightly different from Optimizely, Visual Website Optimizer and Google Content Experiments because it is essentially a tool for building landing pages rather than testing any aspect of your website. Unbounce solved a problem for us because we wanted to build landing pages quickly and independently from the existing CMS. However, we did not take full advantage of the A/B testing opportunities. These other products would also be more effective if you want to do multivariate testing.
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
Unbounce is well suited for PPC and marketing campaign landing pages. I don't think it's a great solution for long-term pages that will be part of your site permanently. I'd prefer to use my normal CMS to manage those. They offer a great discount to charities and nonprofits: all you have to do is ask! That was a major reason why my client signed up for it.

Using Unbounce

1 - I'm the only user of Unbounce in my company. I'm a Search Marketing Executive in the digital marketing team. I used it to build landing pages for one of my clients for their recruitment campaign. It allowed me to build pages without the need for support from web developers, so I got things done more quickly.
1 - Unbounce doesn't need much technical support. One of the hardest things was getting the subdomain set up - but the problems for that stemmed from the DNS provider rather than Unbounce. You don't have to be a designer or a developer to use it because you can just modify existing templates.
  • Marketing team can build landing pages independently.
  • Client can modify pages themselves.
  • You can copy one of your existing pages if you need to create a slight variant of it for a different audience.
  • We used it as a clickthrough landing page. The main conversion of our campaign occurred elsewhere.
  • We've been able to modify and re-use our original pages for a different purpose.
  • Setting up the next campaign should be even simpler.
  • Build landing pages for PPC traffic.
  • Create landing pages for a specific marketing campaign.
  • Create a data capture form.

Evaluating Unbounce and Competitors

  • Price
  • Product Features
  • Product Usability
  • Prior Experience with the Product
  • Positive Sales Experience with the Vendor
Unbounce offers an 80% discount to charities and nonprofits if you ask them. This made the product so much more affordable for our client. It saves so much on development time and labour to get a page ready quickly for a marketing campaign. It more than paid for itself and is worth keeping in mind for future campaigns.
I don't think I would change very much. I might dig a little deeper about how the tool would integrate with Google Analytics because the most important thing is our success metric and the "conversions" that Unbounce was reporting were merely clickthroughs to another page. Success for us meant those users then going on to sign up and complete the registration process beyond the Unbounce landing page.

Unbounce Implementation

Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
  • Integrating with Google Analytics.
  • Setting up a subdomain and cross-domain tracking.
  • Getting the branding right so that the Unbounce landing pages looked like they were part of the main website.

Unbounce Support

They have help pages that usually deal with a specific problem. They can sometime be a little out-of-date or too specific to be applicable to my own particular use case. The support pages seem to have grown ad-hoc and organically rather than being fully documented from the start. When I did need help, I was able to get it pretty easily.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes: I asked for a discount on behalf of my charity client and they gave me 80% in perpetuity! This made the product so much more affordable that it was silly not to sign up. It has more than paid for itself and the Unbounce team were really happy to help us out.

Using Unbounce

It's pretty easy for someone who doesn't regularly deal with HTML to pick up. I've sometimes had to dig around in the help section to figure out how to do what I wanted to do. My client felt confident modifying my original design once I had built the first page. It got a little fiddly at times when making small tweaks to the design and text.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Consistent
Quick to learn
Feel confident using
Familiar
None
  • Adding Google Analytics and other third-party code.
  • Moving design elements around the page.
  • Customizing an existing landing page template.
  • Tracking the conversion you want if that occurs beyond the landing page.
  • Editing text.
  • Saving and publishing small tweaks to the landing page.