unbounce

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
unbounce	Score 7.7 out of 10	Mid-Size Companies (51-1,000 employees)	Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.	$49 per month

Pricing

unbounce

Editions & Modules

Essential: $79/mo
75 landing pages, 8 popups & sticky bars
Premium: $159/mo
150 landing pages, 16 popups & sticky bars
Enterprise: $399+/mo
375+ landing pages, 40+ popups and sticky bars

Offerings

Pricing Offerings
unbounce
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.

More Pricing Information

Community Pulse
	unbounce
Considered Both Products	unbounce JT Jacob Tsang Digital Marketing Manager Chose unbounce Unbounce is more experience, limited support and you pay so much per domain connected. Helpful? Evan Laird Senior Marketing Manager Chose unbounce Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce … Incentivized Helpful? Verified User Director Chose unbounce It is clearly a more powerful than Mailchimp for landings and pop-ups. We were limited with what we could do with Mailchimp and this tool is just laser focused on getting landings and pop up done easily and effectively. From templates, designs, improvement and scripts it does … Incentivized Helpful? Jon Law Director Chose unbounce Divi is easy to use. You can build pages fast. Global modules are easy to add. It does a better job. There is inbuilt AB testing but it's not as good as unbounce. But in comparison to the nasty experience building on unbounce's outdated builder... it's fantastic. We selected … Incentivized Helpful? Mike Muller Executive Vice President Chose unbounce We have found that building landing pages in the CMS of choice is a much better solution. Unbounce is an ok solution for simple landing page needs but any more complex design or functionality needs are better handled inside the CMS. There are good plugins like Elementor and … Incentivized Helpful? Zee Gimon Digital Operations Manager Chose unbounce Back when we started using Unbounce, our website was very rigid and couldn't be adapted quickly (since a tech task had to be submitted to the developers' team and then they would do it when they had time, etc.). This wasn't good for marketing purposes because it limited our … Incentivized Helpful? Verified User Account Manager Chose unbounce Unbounce is very similar all said and done to optimize. The main difference is in the pricing tiers and the templates that each of them offers. Each would be dependant on someone's specific business and I think is valuable to evaluate to determine which would be best for each … Incentivized Helpful? Verified User Executive Chose unbounce Instapage offers a/b testing and supports AMP. I haven't verified if Unbounce does too. We used a product called instabuider prior to both, which is a WordPress plugin' , There's more control with Unbounce than other page builders. We also found that there are more usable … Incentivized Helpful? Josh Aston Chief Marketing Officer Chose unbounce SharpSpring integrates well with a robust CRM, but is more difficult to use. Again, I think Unbounce does a really great job of providing a landing page solution that provides the necessary functionality and tools to do a decent job. I'd like to see Unbounce expand its ability … Incentivized Helpful? Michael Dell'Arciprete Director of Customer Acquisition Chose unbounce Instapage is a very good product for landing page deployment. Unbounce has an advantage when it comes to site messaging. We are able to make site updates on specific areas of our web site that provide relevant content to very unique segments of our customer audience. The … Incentivized Helpful? Ashley Mumm Branding Consultant Chose unbounce LP was not as visually appealing and didn’t seem to have the same level of testing under their belt. Incentivized Helpful? Verified User Partner Chose unbounce Unbounce seems to be more complete and better suited for non-programmers. While Instapage has a slick UI and feel to it, when you get into actually using Instapage you find yourself looking for features that are standard in Unbounce like lead handling and script management. On … Incentivized Helpful? Gary Shouldis Founder & CEO Chose unbounce Leadpages is focused mostly on collecting emails, but Unbounce is focused on lead generation of all kinds, and offers a much more robust landing page builder that gives you the ability to create landing pages for any kind of strategy, not just collecting emails. We selected … Incentivized Helpful? Verified User Strategist Chose unbounce Unbounce seems more robust while also being easier to use than other similar landing page creators. The interface is Unbounce's main strength, allowing just about anyone to create a page in as little as thirty minutes. Incentivized Helpful? Verified User Director Chose unbounce Unbounce is a robust tool that will allow users to continuously create and optimize landing pages as they grow. The product overall is easy to get started with, but it may take some time to set up and get used to the navigation. Support from tech, design and marketing teams … Incentivized Helpful? Jeremy Estes Chief Media Buyer Chose unbounce As far as landing page builders go, in my opinion, Unbounce is the best and easiest to use. Incentivized Helpful? Shannon Johlic Director of Marketing, Demand Generation and ABM Chose unbounce Unbounce is just easier to use than Leadpages and has overall better integrations. The cost is on par with each other... and really, it's just a matter of preference on which platform you use. HOWEVER, I do find that the Unbounce community to be MUCH better and much more … Incentivized Helpful? Tanner Holt Marketing Consultant Chose unbounce A lot of other programs needed coding or design experience. Unbounce has made it really simple to create highly effective landing pages really quickly. They are easy to integrate, and the reports are very robust for the price. Other A/B testing programs I looked at were very … Incentivized Helpful? J.P. VanderLinden Director Of Operations Chose unbounce Unbounce is much more expensive than options like Leadpages and Instapage, but the polish of the platform and functionality are lightyears ahead. The user interface is much more intuitive, the visual editor makes changing designs and layouts simple, and the form builder seems … Incentivized Helpful? Joshua Long Marketing Consultant Chose unbounce ClickFunnels might be a slightly easier page builder to build within, but they have outages that are unpredictable and drove me crazy to try to work through when campaigns were running. WordPress has a lot of great themes and page builders available, but they each require their … Incentivized Helpful? Verified User Professional Chose unbounce We have not used other products like Unbounce. To be honest, once we started using Unbounce we stopped looking for a solution altogether because Unbounce ended up working out so well for us. I would say start with Unbounce and then see what you can add to make your Unbounce … Incentivized Helpful? Verified User Team Lead Chose unbounce In terms of pure landing page generation, Unbounce is of very high quality. We went with Unbounce over Leadpages because we felt they had more features, and the software itself was easier to use. When we moved on from Unbounce, we switched all of our landing pages over to HubSpo… Incentivized Helpful? Gany Rodriguez Demand Generation Manager Chose unbounce I don't recall the other products that were looked at since unbounce was one of the first few to stand out and have everything we needed. It made the option to purchase them really easy. Incentivized Helpful? Hope Arent Director Of Marketing And Business Development Chose unbounce Unbounce and Leadpages are very similar, I really don't have anything bad to say about either. I chose Unbounce over Leadpages because of the customized URL option. From a branding perspective, it looks stronger to have try.mycompany.com/myoffer than something like mycompany.Lea… Incentivized Helpful? Alex Chaidaroglou Inbound Marketer / Growth Hacker Chose unbounce I believe each tool is good for their own purposes but Unbounce is the most versatile of them. Leadpages is ideal to get your feet wet and have a solid landing page to drive traffic for opt ins in exchange for a lead magnet. Landigi when I tried it was pretty clunky, it might … Incentivized Helpful?
Top Pros	Pro Landing page Pro Easy to use Pro B testing
Top Cons	Minus Support is good Minus Page speed Minus Create dynamic

Features

unbounce

SEO and Conversion Optimization

Comparison of SEO and Conversion Optimization features of Product A and Product B
	unbounce 5.1 12 Ratings 18% below category average
Landing page A/B testing:	5.511 Ratings
Dynamic page text replacement	5.18 Ratings
Real-time analytics dashboard	5.411 Ratings
SEO tools	4.511 Ratings
Optimization recommendations	4.910 Ratings

Best Alternatives
	unbounce
Small Businesses	Leadpages Score 6.4 out of 10
Medium-sized Companies	HubSpot Marketing Hub Score 8.5 out of 10
Enterprises	Adobe Marketo Engage Score 8.2 out of 10
All Alternatives	View all alternatives

User Ratings
	unbounce
Likelihood to Recommend	4.7 (49 ratings)
Likelihood to Renew	7.7 (9 ratings)
Usability	7.8 (2 ratings)
Availability	9.1 (1 ratings)
Support Rating	9.6 (4 ratings)
Implementation Rating	6.0 (1 ratings)

User Testimonials
	unbounce
Likelihood to Recommend	unbounce As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come. Incentivized Verified User Anonymous Read full review
Pros	unbounce AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple Tracking code is easy to add. Follow the straightforward instructions in the back end Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire Incentivized Jon Law Director Read full review
Cons	unbounce One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front. The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved. The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	unbounce The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault. Incentivized Christopher Whalen Search Marketing Executive Read full review
Usability	unbounce Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked. Jeremy Poore Director of Business Development Read full review
Support Rating	unbounce Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable. Incentivized Michael Dell'Arciprete Director of Customer Acquisition Read full review
Implementation Rating	unbounce Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages. Incentivized Christopher Whalen Search Marketing Executive Read full review
Alternatives Considered	unbounce Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations. Incentivized Evan Laird Senior Marketing Manager Read full review
Return on Investment	unbounce Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention. Incentivized Danilo Roberto Castillejo Senior Account Manager (Search Engine Marketing) Read full review
ScreenShots	unbounce Screenshots