Guideline headquartered in San Mateo offers a cloud-based 401k management software for businesses priced on a per employee basis.
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Gusto
Score 8.9 out of 10
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Gusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.
$49
per month
Pricing
Guideline
Gusto
Editions & Modules
No answers on this topic
Simple: A streamlined set of automatic payroll features and benefits integrations
$49/month + $6/mo per person
per month
Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
$80/month + $12/mo per person
per month
Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
$180/month + $22/mo per person
per month
Offerings
Pricing Offerings
Guideline
Gusto
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Gusto offers three pricing plans for payroll, benefits, and HR.
We selected Guideline due to their relationship with Gusto, our payroll service. However, we did review alternative options for our 401k program and found them very competitive as to price and quality. We were thinking about going with one of the bigger companies like Schwab, …
Gusto has been my favorite option both as an end-user (ie. employee) and admin (ie. employer). It's easy to use, has all the features we need, integrates with Guideline (our preferred 401k provider), and priced well for great value.
Gusto is WAY easier to use and I have had zero issues. Other payroll software I've used had multiple issues and requires way too much time being transferred from representative to representative to get the issues solved.
We were manually processing payroll through ADP previously and we also acquired a business with another local payroll company. This acquired company also was paying 1099 contractors manually, so Gusto enabled us to consolidate all of our payroll for multiple entities into one …
I believe that the only thing more broken than Guideline's product is their customer support. From initial contribution dates to the disastrous account closure that cost us personally thousands of dollars, this has been by far the worst SaaS and customer experience I've ever had in my career. If only 1) Guideline's product or 2) customer support had individually been broken, we would not have ended up in this state. I sent dozens and dozens of emails inquiring about oddities I was seeing in the product, but Guideline's reps only gave more conflicting and what ended up being grossly inaccurate feedback and status updates. I hope this review reaches anyone who is thinking of closing their Guideline account. Be extremely wary of what Guideline says and does in the account closure process and exact for detailed and exact timelines (you'll have to follow up many times...). For those of you who haven't yet selected a 401k provider, I'd recommend staying as far away from Guideline as possible.
Gusto is well-suited for small businesses looking for a one-stop platform for payroll, tax-related tasks, and onboarding. It has many automated features that make tasks related to running a business/running an S-Corp simpler. I have not tried any other similar platforms, so I am unsure how it compares, but the pricing Gusto offers feels reasonable compared to other providers.
I feel that the customer support was abysmal - In my experience, we were consistently given conflicting advice and statuses as we closed our account with Guideline. Despite many, many follow-ups attempting to clarify our current status and remaining steps to close the account, Guideline's reps continued to provide, I believe, misleading and inaccurate steps. This cost us thousands and thousands of dollars given Guideline was not able to appropriately pull the funds before closing the account.
Guideline's integrations - I believe there is clearly a broken pipeline between Guideline and Rippling. In my experience, contributions were not funded as expected when we first opened the account, and when we closed our account, there was no communication between Guideline and Rippling. Guideline continued to expect contributions into perpetuity despite closure of the account
I feel that Guideline's product itself is just broken in critical places - most importantly, statuses of contributions were reflected incorrectly in the software (Guideline thought funds were transferred, but they were not and Guideline never attempted to pull the funds from our bank). This, combined with the terrible customer support, cost us thousands and thousands of dollars after we closed our account. There are many absolutely critical features that are broken -> to give just one of many examples, it was not possible to update the bank account information and no error message was thrown. I was told that our account ended up in an exceptional state given our last payroll contribution date and account closure, but these seem like very basic things a 401k provider has to get right if there are going to manage people's money.
Gusto upsold us labor law posters, but I later found them available for free online. Since we’re a fully remote team, I had to manually download and distribute them digitally. It would be much more efficient if Gusto offered free, auto-distributed digital posters tailored to remote compliance.
Benefits setup is unintuitive for startups
While our rep was helpful, navigating the benefits system felt complex and not tailored to early-stage companies. More guided flows or simplified options for small, remote startups would be a big help.
Limited dashboard customization for remote workflows
As a fully online company, we’d benefit from dashboard options that highlight relevant tools for remote operations—like compliance tracking, digital communications, or onboarding checklists.
Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
Wonderful overall usability – especially for the new business owner. The user interface is clean and intuitive, so it's easy to find what you're looking for. They also have great explanation pages ingrained into the process, so if you get stuck knowing what to do next, there's a link right there to walk you through the process!
The few questions that we've had have been answered quickly and helpfully. The implementation was a breeze and the onboarding contacts were really helpful. There was some stuff I had to learn about 401(k)s in making the decision to implement Guideline, but the Guideline team was helpful in pointing me in the right direction.
Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
We selected Guideline due to their relationship with Gusto, our payroll service. However, we did review alternative options for our 401k program and found them very competitive as to price and quality. We were thinking about going with one of the bigger companies like Schwab, E*TRADE, Ally, etc., but found Guideline to be the best choice for us based on price and ease of use.
It's been a while since I used QuickBooks for payroll, but it doesn't even come close to it. Gusto is infinitely easier, allowing for employee time tracking, handling calculations and payments of payroll and payroll taxes, managing regulatory compliance in the background, and more. I had a lot of moments using QuickBooks Payroll where I thought, "Am I even doing this right?" — it felt like you had to have additional knowledge of HR regulations in your state to do everything correctly. Gusto has it ALL handled so you can focus your time on higher-impact tasks in your business.
I am not involved enough to know well, but I would say that Gusto has saved me about 1-2 hours in my onboarding process with my new company compared to my past experiences trying to onboard with ADP. I have also finished the process and am not frustrated like usual.
