TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Guru

    Score8.9 out of 10
    N/AGuru is a knowledge platform designed to serve as what the vendor describes as an AI source of truth for enterprises. It connects information from tools like Slack, Teams, Google Workspace, Salesforce, and other systems into one governed, permission-aware knowledge layer. Guru delivers cited AI answers, chat, and research directly within existing workflows, to enable employees and AI assistants to access verified knowledge securely and efficiently. The platform combines…

    $25

    per month per user

    Zendesk Chat

    Score8.3 out of 10
    N/AZendesk Chat (formerly Zopim) is a live chat tool developed by the Singaporean company also called Zopim, acquired by Zendesk in April 2014.

    $11.20

    per month

    Pricing
    GuruZendesk Chat
    Editions & Modules
    Team
    $25
    per month per user
    AI Source of Truth Platform
    Custom
    Lite
    $0
    per user
    Basic
    $14
    per user
    Advanced
    $25
    per user
    Premium
    $55
    per user
    Offerings
    Pricing Offerings
    GuruZendesk Chat
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalOptional
    Additional DetailsGuru provides a tailored platform and expertise package based on an organization’s scale, knowledge complexity, and AI maturity. Each engagement includes the full AI Source of Truth platform along with implementation guidance, knowledge architecture design, and ongoing optimization. Pricing is customized to ensure the right fit for enterprise systems, governance requirements, and AI initiatives. Best suited for mid-market and enterprise organizations.The pricing above is price per user per month. You will get a discount when you opt for annual payment.
    More Pricing Information
    Community Pulse
    GuruZendesk Chat
    Considered Both Products
    Guru Technologies
    Chose Guru
    Tango was too rigid to create how-to guides for processes. It gave some good visual guides, but if you need to describe 30+ processes and keep these updated, it was too complex. Guru is easier to maintain, and it is very easy to invite members all over the organisation to …
    Incentivized
    Chose Guru
    Incentivized
    Chose Guru
    Guru works well with these applications, as these are mainly tools we use on a daily basis within our company. We use Kustomer for the customer's information and UJET to receive calls. We use Guru for our knowledge based processes. We use zendesk for team discussions and …
    Incentivized
    Chose Guru
    Easy to navigate and search the concern with the help inbuilt AI features of Guru which help to get the details easily in real-time with minimal keywords. It saved time while navigating the suggested Guru Card for the concern and it helped to improve the customer satisfaction …
    Incentivized
    Chose Guru
    First of all, when it comes to pricing, GURU was way more convenient and affordable at the same time. Also, with administrative organizational features, GURU has more to offer and more convenience as well. All in all, we, as a Team of managers in Fabfitfun, decided to go with …
    Incentivized
    Chose Guru
    Compared to Confluence by Atlassian I can say there are quite similar but I have enjoyed my time more while using Guru. They both offer a well designed interface, ease of use and ease of access to its content, third party apps integration and the browser extension which further …
    Incentivized
    Zendesk
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    316 Answers
    94%
    Would buy again
    15 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    235 Answers
    100%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    315 Answers
    94%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    171 Answers
    100%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    191 Answers
    93%
    Implementation went as expected
    13 Answers
    Features
    GuruZendesk Chat
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of Guru and Zendesk Chat
    Feature
    Guru
    -
    Ratings
    Zendesk Chat
    8.4
    5 Ratings
    3% below category average
    Chat history and transcripts00 Ratings8.05 Ratings
    Chat reporting00 Ratings8.65 Ratings
    Chat and web analytics00 Ratings8.54 Ratings
    Best Alternatives
    GuruZendesk Chat
    Small Businesses
    Slite
    Score5.7 out of 10
    Olark
    Score10 out of 10
    Medium-sized Companies
    Bloomfire
    Score8.4 out of 10
    Zoho SalesIQ
    Score9.7 out of 10
    Enterprises
    Bloomfire
    Score8.4 out of 10
    Genesys DX (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GuruZendesk Chat
    Likelihood to Recommend
    9.0
    (327 ratings)
    8.6
    (23 ratings)
    Likelihood to Renew
    9.1
    (16 ratings)
    8.0
    (1 ratings)
    Usability
    8.1
    (140 ratings)
    7.0
    (5 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (31 ratings)
    8.4
    (3 ratings)
    In-Person Training
    8.2
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.4
    (8 ratings)
    -
    (0 ratings)
    Configurability
    6.5
    (5 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.8
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (5 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (6 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (6 ratings)
    -
    (0 ratings)
    User Testimonials
    GuruZendesk Chat
    Likelihood to Recommend
    Guru Technologies
    I think Guru is well-suited to organizations with subject matter experts committed to maintaining documentation. Guru cannot be managed by a single admin. It's essential that the SMEs are on board and are expected to participate in Guru as part of their role responsibilities. I'm not sure how well Guru would work for larger organizations with more information to house. I've only ever used Guru in SMBs with about 250 employees. It works well for that size.
    Incentivized
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    Zendesk
    Zendesk Chat is suited for all the support teams that provide real-time assistance. Like if someone wants to block the debit/credit card, it is a high-priority case that needs real-time assistance. Whereas issues like close my account, and invoice request doesn't need real-time assistance, where Zendesk tickets support will be perfect.
    Read full review
    Pros
    Guru Technologies
    • Easy to learn. Anyone can make cards and use the AI to make them professional.
    • Answer questions about my business, essentially a wiki for everything we do.
    • The research mode is amazing. Full reports on various types of information including some rather complex topics. Complete with citations of where the information came from.
    • Admins can manage a hierarchy to keep information secure and available to the correct people.
    Read full review
    Zendesk
    • Extremely fluid chat interface allows for easy communication.
    • It can be used directly on a website page or as a widget.
    • Allows the end user to translate the chat into their own native language.
    • Notifies you with pending chats via on-screen notifications and sound effects.
    Read full review
    Cons
    Guru Technologies
    • Lack of in-app advanced/granular usage and validation analytics.
    • Unreliability of Google Chrome extension.
    • Left navigation is not intuitive nor descriptive--I hunt and peck.
    • The search field is limited to keywords, so I sometimes have to "trick" it by including extra words in the title of a card.
    Incentivized
    Read full review
    Zendesk
    • Linking with a telephone, so the agent is only working on 1 channel at a time
    • More simplified way to create and use templates
    • Link users who may have provided us a new/different email from what we have on file for them
    Read full review
    Likelihood to Renew
    Guru Technologies
    I rated Guru a 9 out of 10 for renewal likelihood because it has significantly enhanced our processes and customer satisfaction in the automotive rental company. Guru’s user-friendly interface and organized knowledge base make it easy to access and update essential information, which is crucial for maintaining high operational standards. The tool’s integration with other platforms, like the Guru Chrome extension, streamlines our workflow, increasing efficiency and productivity. One of the standout features is the ability to favorite cards, allowing quick access to frequently used information, which saves time and ensures accuracy in customer interactions. Additionally, Guru’s analytics feature helps us identify which resources need updating, ensuring our knowledge base remains relevant and effective. The only reason it’s not a perfect 10 is occasional slow performance and occasional inaccuracies in search results. However, these minor issues do not overshadow the overall benefits Guru provides. Its consistent updates and reminders further enhance our ability to deliver excellent customer support, making it an indispensable tool for our team.
    Incentivized
    Read full review
    Zendesk
    Due to staffing issues, we have temporarily stopped offering chat as an available channel. We're also interested in the best ways to integrate chat with our FAQs and AI to provide quick responses, either during off-hours or prior to speaking with a live agent. I've also found that reporting is rather limited where some of the interesting and useful data made available and visible during the chat cannot be pulled post-chat; it would be great to pull a high-level report so we can analyze this data.
    Read full review
    Usability
    Guru Technologies
    While using the GURU card, the level of response I get is quality. The rate at which my responses and prompts through the search or chat is fast, responsive, and high-quality. I can easily see when the cards were modified, who modified them, and the new information available on the GURU.
    Incentivized
    Read full review
    Zendesk
    As mentioned previously, it's a clunky product that lacks user-friendliness. It feels old and behind the times compared to other products we have used. The inability to have a wrap-up time before a new chat comes in is also a big issue for our team.
    Incentivized
    Read full review
    Reliability and Availability
    Guru Technologies
    Highly reliable day‑to‑dayGuru is consistently available when I need it. The platform loads quickly, search works reliably, and I rarely experience downtime or slow performance. It’s dependable enough that teams can trust it as a daily source of truth. Minimal unplanned outages or errors. In my experience, unplanned outages or errors are extremely rare. Even during high‑usage periods or heavy workflows, Guru remains stable and responsive.
    Incentivized
    Read full review
    Zendesk
    No answers on this topic
    Performance
    Guru Technologies
    Pages load quickly and consistently. Guru’s interface is lightweight, so cards, boards, and search results load fast with very little lag. Even when navigating between collections or opening larger cards, performance stays smooth and reliable. Integrations perform well without slowing systems down. Using Guru through the browser extension or Slack integration doesn’t noticeably impact performance. Cards surface quickly, and interacting with the integrations feels just as smooth as using Guru directly.
    Incentivized
    Read full review
    Zendesk
    No answers on this topic
    Support Rating
    Guru Technologies
    The support has been wonderful - probably one of the best things about Guru. We have a Slack channel where we can reach out and interact with our Guru CSM, and she is extremely responsive. Even if the solution isn't always easy, she provides all the necessary steps and options clearly.
    Incentivized
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    Zendesk
    Getting assistance and/or troubleshooting anything with Zendesk can be quite frustrating. In my years of experience with Zednesk, I have almost never found the answer to my question without going through multiple articles, ultimately getting frustrated and reaching out to our contact for more assistance. So for a consumer, the support is not as relieving as Zendesk Chat is to our customers in getting the questions answered by us.
    Incentivized
    Read full review
    In-Person Training
    Guru Technologies
    I would rate the in-person training for Guru a solid 9 out of 10. The session was incredibly valuable as it provided comprehensive insights into using Guru effectively. I learned a lot about the tool's functionalities, which significantly enhanced my proficiency and confidence in utilizing Guru for my daily tasks. The training was engaging, informative, and tailored well to ensure I could apply what I learned immediately. Overall, it was a highly productive and beneficial learning experience.
    Incentivized
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    Zendesk
    No answers on this topic
    Online Training
    Guru Technologies
    The online, on-demand training available was very good. I do wish we had done live online training as an org so that everyone had the same opportunity to learn the value and best practices. I completed the online, on-demand trainings personally, then turned around and taught the org, but I wish I had let the Guru experts do the heavy lifting for me!
    Incentivized
    Read full review
    Zendesk
    No answers on this topic
    Implementation Rating
    Guru Technologies
    You will need a very strong team of guru champions in order to get EVERYONE and EVERYTHING on Guru, it takes some craziness and over talking about guru everywhere to get people to be exicted, contribute and use. If you are starting any kind of buisness and you need KB, just go for guru as fast as you can because when you will grow you will thank yourself.
    Incentivized
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    Zendesk
    No answers on this topic
    Alternatives Considered
    Guru Technologies
    Compared with the vendors that we initially evaluate the AI functionality of, Guru makes the difference and also the interface capabilities, making it user-friendly, being able to build it up in a professionally way. there are no limitations on the customization of the interface, which supports multiple use cases at once and can apply to different teams that have different needs
    Incentivized
    Read full review
    Zendesk
    Zendesk Chat is far more user friendly than some of the other competitors on the market. It has a very all the features that you require to ensure your customers are contacted in 'real time'. Its main tools include a live chat interface for quick communication, customisable chat widgets to fit your brand, mobile responsiveness for all devices, and canned responses for common questions. The platform can also start chats based on visitor actions, like time on a page or exit intent. A real must for any leading company
    Incentivized
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    Contract Terms and Pricing Model
    Guru Technologies
    Guru is somewhat expensive compared to what our org is typically willing to spend on software solutions. Additionally, there is a price difference per seat when paid monthly versus annually, which was a big downside for us as my company didn't want to commit to an annual cost.
    Incentivized
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    Zendesk
    No answers on this topic
    Scalability
    Guru Technologies
    Easily deployable across multiple teams and departmentsGuru is designed to scale horizontally across an organization. As teams grow, it’s simple to create new Collections, Boards, and permission sets without disrupting existing structures. This allows each department to manage its own knowledge while still contributing to a unified source of truth
    Incentivized
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    Zendesk
    No answers on this topic
    Return on Investment
    Guru Technologies
    • Guru allows our team to quickly reference available learning/knowledge materials with our clients on a daily basis and provide better support at every outreach
    • With that said, spreading those same resources across two major global teams in the USA and Germany can lead to some inconsistencies. The i-frame process is not very intuitive for this scenario and our team treats policy/procedural differences as separate card or article entities.
    • Guru allowed our organization to pioneer and establish a dedicated knowledge team component, of subject matter experts who work in tangent with existing resources, create new ones, and vet collective knowledge.
    Incentivized
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    Zendesk
    • Positive impact - Compared to our old system, this newly updated system provides features and functionality that has increased our agent productivity and provided customer insight like we've never had before. This has resulted in fewer hold times and higher customer satisfaction.
    • Negative impact - Our reporting team still struggles with obtaining the right information from time to time with the chats. This leads to loss of productivity and more resources dedicated to reporting.
    • Positive impact - Due to Zopim's embed, we are able to more successfully place them on the appropriate self-service portals and pages, reaching a larger audience, and being more readily available to answer our client's questions. This has resulted in an increase in our self-service portal usage, driving down the phone and email support channels, which in turn reduces support costs.
    Incentivized
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    ScreenShots

    Guru Screenshots

    Screenshot of VerificationScreenshot of Slack integrationScreenshot of Trending topics for SlackScreenshot of Browser extensionScreenshot of AnnouncementsScreenshot of Duplicate Detection

    Zendesk Chat Screenshots

    Screenshot of How Zopim Chat Widget looks on the website.Screenshot of This is how the chat window looks like to your visitorsScreenshot of This is a screenshot of the visitor list.Product screenshot