Guru vs. Zendesk Guide

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Guru
Score 9.6 out of 10
N/A
Guru is a knowledge platform designed to serve as what the vendor describes as an AI source of truth for enterprises. It connects information from tools like Slack, Teams, Google Workspace, Salesforce, and other systems into one governed, permission-aware knowledge layer. Guru delivers cited AI answers, chat, and research directly within existing workflows, to enable employees and AI assistants to access verified knowledge securely and efficiently. The platform combines…
$300
per month 10 seats (minimum)
Zendesk Guide
Score 8.9 out of 10
N/A
Zendesk Guide is a smart knowledge base built to help support teams continuously improve content, keep it up to date, and serve it to customers.N/A
Pricing
GuruZendesk Guide
Editions & Modules
Self Serve
$30
per month per user
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
GuruZendesk Guide
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual pricing. 10 seat minimum.
More Pricing Information
Community Pulse
GuruZendesk Guide
Considered Both Products
Guru
Chose Guru
We also use zendesk, but Guru is more user friendly since at work, we have a lot of people who have hard time navigating search engine tools. But in Guru, we can search guidelines just by typing 1 word.

The interface is also simple so you can use it even if you are new at using …
Chose Guru
Guru is a vastly superior product for centralizing company knowledge, and in many ways, we feel that there is "more gas in the tank" with the tool (AI search, etc) and ways that we have yet to unlock all of its potential fully. This is primarily a resourcing issue on our side, …
Chose Guru
Guru is built for service teams that want to go above and beyond for their customers and users. The knowledge base, best practices, features, functionalities, and improvements all reflect a dedication to service rather than just purely knowledge storing.
Chose Guru
I've evaluated Zendesk Knowledge Base alongside Guru, and each platform brings distinct strengths to the table. Zendesk Knowledge Base offers robust features tailored for comprehensive customer support solutions. It integrates seamlessly with Zendesk's ticketing system, …
Chose Guru
The fact that Guru takes the approach of being a card management system as apposed to an article mangemnt system makes all the magic for me. When you need to write an "Article" it will somehow become long and tedious task When you need to write a "Card" that it is defined as …
Chose Guru
Specifically announcements and Chrome extension are features that are not available in any other KB tool we have tested and are critical to our operations. Also the ease of use for both the end user and the Admins stands out as it is easy to implement, does not require …
Chose Guru
User-friendly and "hip," for lack of a better word. Some other programs are difficult to learn, difficult to structure and search, or stuffy in their appearance.
Zendesk Guide

No answer on this topic

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User Ratings
GuruZendesk Guide
Likelihood to Recommend
9.4
(311 ratings)
7.4
(8 ratings)
Likelihood to Renew
9.0
(14 ratings)
-
(0 ratings)
Usability
8.9
(125 ratings)
-
(0 ratings)
Availability
9.1
(4 ratings)
-
(0 ratings)
Performance
8.3
(5 ratings)
-
(0 ratings)
Support Rating
8.3
(28 ratings)
8.0
(2 ratings)
In-Person Training
8.2
(2 ratings)
-
(0 ratings)
Online Training
7.5
(3 ratings)
-
(0 ratings)
Implementation Rating
8.4
(8 ratings)
-
(0 ratings)
Configurability
8.8
(4 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(1 ratings)
-
(0 ratings)
Ease of integration
8.7
(3 ratings)
-
(0 ratings)
Product Scalability
8.7
(4 ratings)
-
(0 ratings)
Vendor post-sale
8.3
(5 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(5 ratings)
-
(0 ratings)
User Testimonials
GuruZendesk Guide
Likelihood to Recommend
Guru Technologies
Our Guru contains a lot of knowledge specific to our line of work. It's often where I start to fact check something, begin a blog post, research a company specific topic, etc. It excels at researching specific items, drafting new procedures, and keeping things organized into various collections. I can review answers to employee questions to ensure things are correct and step in when needed. It's honestly been the most helpful thing we've added.
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Zendesk
In our company, we host our benefit articles based on country on our Zendesk Guide. However, these articles should not be seen by employees that are outside their respective article country. For example, an employee that is based in Thailand shouldn't be seeing Malaysia benefits article as employees might compared benefits. With Zendesk Guide, the system allow us to set the configuration of the article so it is only visible Thailand-based employees, and for Malaysia article, only Malaysia-based employees
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Pros
Guru Technologies
  • Ability to add comments to guru cards allowing viewers to give creators their opinions.
  • Ability to unverify cards and keep timely inspection of cards to ensure they are valid.
  • Ability to add images/videos and other form of files to cards directly.
  • Ability to search for relevant information through the search feature.
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Zendesk
  • They give us ability to control the whole frontend of the Communities by giving us access to manipulate HTML (in HBS file), CSS and JS
  • They give handlebars templating engine in backend which helps us to show various listing rendered through server side without having need to implement client side rendering of the listing and features.
  • They provide us dynamic content fields, which can be useful for mapping categories or storing category and topic IDs so we don't need to hard code IDs in Sandbox and Production separately.
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Cons
Guru Technologies
  • The "My Library" session could be simplified. Whenever we access it, instead of going to "Following" Gurus, it can directly open the folders I created and save my favorite Gurus.
  • When keywords are not organized, it can be a little tricky to find a card if there are many similar articles.
  • When there are many updates on the same card, they are stacked at the top of the page, making it difficult to view the card.
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Zendesk
  • Formatting according to our brand guidelines can be tricky
  • Reporting metrics are lacking
  • The user interface can be confusing
  • Their support team takes a long time to respond
  • They have comments open on their KB articles, but almost noone responds, which is frustrating.
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Likelihood to Renew
Guru Technologies
I rated Guru a 9 out of 10 for renewal likelihood because it has significantly enhanced our processes and customer satisfaction in the automotive rental company. Guru’s user-friendly interface and organized knowledge base make it easy to access and update essential information, which is crucial for maintaining high operational standards. The tool’s integration with other platforms, like the Guru Chrome extension, streamlines our workflow, increasing efficiency and productivity. One of the standout features is the ability to favorite cards, allowing quick access to frequently used information, which saves time and ensures accuracy in customer interactions. Additionally, Guru’s analytics feature helps us identify which resources need updating, ensuring our knowledge base remains relevant and effective. The only reason it’s not a perfect 10 is occasional slow performance and occasional inaccuracies in search results. However, these minor issues do not overshadow the overall benefits Guru provides. Its consistent updates and reminders further enhance our ability to deliver excellent customer support, making it an indispensable tool for our team.
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Zendesk
No answers on this topic
Usability
Guru Technologies
Guru is straightforward to pick up. Even if something takes a minute, I'm usually able to find a support article that answers my question quickly. Guru has served its purpose, and training others within our organization is very easy. It's very useful during the onboarding process. Usability is great.
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Zendesk
No answers on this topic
Reliability and Availability
Guru Technologies
Highly reliable day‑to‑dayGuru is consistently available when I need it. The platform loads quickly, search works reliably, and I rarely experience downtime or slow performance. It’s dependable enough that teams can trust it as a daily source of truth. Minimal unplanned outages or errors. In my experience, unplanned outages or errors are extremely rare. Even during high‑usage periods or heavy workflows, Guru remains stable and responsive.
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Zendesk
No answers on this topic
Performance
Guru Technologies
Pages load quickly and consistently. Guru’s interface is lightweight, so cards, boards, and search results load fast with very little lag. Even when navigating between collections or opening larger cards, performance stays smooth and reliable. Integrations perform well without slowing systems down. Using Guru through the browser extension or Slack integration doesn’t noticeably impact performance. Cards surface quickly, and interacting with the integrations feels just as smooth as using Guru directly.
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Zendesk
No answers on this topic
Support Rating
Guru Technologies
The only reason I do not give it a a ten is because I think there is still some room for improvement in meeting the different time zone needs of their customers, but overall their support is top notch. Friendly, capable, and quick.
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Zendesk
The support is good but can sometime be frustrating to get a quick answer. We end up being sent articles that don't answer the question and then we have to go back and try again
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In-Person Training
Guru Technologies
I would rate the in-person training for Guru a solid 9 out of 10. The session was incredibly valuable as it provided comprehensive insights into using Guru effectively. I learned a lot about the tool's functionalities, which significantly enhanced my proficiency and confidence in utilizing Guru for my daily tasks. The training was engaging, informative, and tailored well to ensure I could apply what I learned immediately. Overall, it was a highly productive and beneficial learning experience.
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Zendesk
No answers on this topic
Online Training
Guru Technologies
The online, on-demand training available was very good. I do wish we had done live online training as an org so that everyone had the same opportunity to learn the value and best practices. I completed the online, on-demand trainings personally, then turned around and taught the org, but I wish I had let the Guru experts do the heavy lifting for me!
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Zendesk
No answers on this topic
Implementation Rating
Guru Technologies
You will need a very strong team of guru champions in order to get EVERYONE and EVERYTHING on Guru, it takes some craziness and over talking about guru everywhere to get people to be exicted, contribute and use. If you are starting any kind of buisness and you need KB, just go for guru as fast as you can because when you will grow you will thank yourself.
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Zendesk
No answers on this topic
Alternatives Considered
Guru Technologies
I prefer Guru because it's easy to follow, user-friendly, and really helps resolve different kinds of issues and concerns. We use it as the basis for the steps and instructions that we need to follow to make sure that we are providing effective resolutions to customers and that we are calibrated.
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Zendesk
It is an attribute of Zendesk that allows for easy over the phone communication between agents and customers. It is more personal and allows for better productivity. Phone support from anywhere with reliable internet connection which is essential to call center communication whether in the office or in the home of the agent.
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Contract Terms and Pricing Model
Guru Technologies
Guru is somewhat expensive compared to what our org is typically willing to spend on software solutions. Additionally, there is a price difference per seat when paid monthly versus annually, which was a big downside for us as my company didn't want to commit to an annual cost.
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Zendesk
No answers on this topic
Scalability
Guru Technologies
Easily deployable across multiple teams and departmentsGuru is designed to scale horizontally across an organization. As teams grow, it’s simple to create new Collections, Boards, and permission sets without disrupting existing structures. This allows each department to manage its own knowledge while still contributing to a unified source of truth
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Zendesk
No answers on this topic
Return on Investment
Guru Technologies
  • Guru allows our team to quickly reference available learning/knowledge materials with our clients on a daily basis and provide better support at every outreach
  • With that said, spreading those same resources across two major global teams in the USA and Germany can lead to some inconsistencies. The i-frame process is not very intuitive for this scenario and our team treats policy/procedural differences as separate card or article entities.
  • Guru allowed our organization to pioneer and establish a dedicated knowledge team component, of subject matter experts who work in tangent with existing resources, create new ones, and vet collective knowledge.
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Zendesk
  • We used it for multiple customer so we can say ROI of Zendesk Guide is very competitive.
  • Zendesk meet[s] most of the business objective[s], which suits [a]s best product among its competitor.
  • I highly recommend to use Zendesk for knowledge base and tickets and agents.
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ScreenShots

Guru Screenshots

Screenshot of VerificationScreenshot of Slack integrationScreenshot of Trending topics for SlackScreenshot of Browser extensionScreenshot of AnnouncementsScreenshot of Duplicate Detection