Gusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.
$49
per month
Xero
Score8.4 out of 10
N/A
Xero is an online accounting software product for small businesses and personal finance. Its features beyond general ledger and double-bookkeeping include quotable invoicing, bank reconciliation, purchase order and expense management, and tax management. Third party apps can extend its features further.
$13
per month
Pricing
Gusto
Xero
Editions & Modules
Simple: A streamlined set of automatic payroll features and benefits integrations
$49/month + $6/mo per person
per month
Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
$80/month + $12/mo per person
per month
Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
$180/month + $22/mo per person
per month
Early
$13
per month
Growing
$37
per month
Established
$70
per month
Offerings
Pricing Offerings
Gusto
Xero
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Gusto offers three pricing plans for payroll, benefits, and HR.
Prices in table are in USD and just apply to the US - other markets & prices are listed below:
Canada - Starter $18 CAD/month, Standard $45 CAD/month, Premium 5 $58 CAD/month
UK - Starter £14/month, Standard £28/month, Premium £36/month
AU - Starter $29 AUD/month, Standard $59 AUD/month, Premium 5 $76 AUD/month
NZ - Starter $31 NZD/month, Standard $66 NZD/month, Premium $84 NZD/month
I didn't select Gusto as such. When Xero ended its payroll service, it encouraged its users to switch to Gusto and Xero supported the transition process. Thus, we ended up with Gusto and I am so glad we did!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Principal and Founder in Finance and Accounting at sidneydowell.com (Financial Services, 1-10 employees)
Chose Gusto
I love Xero, but the payroll product offered a couple of years ago was woefully inadequate. Xero has made great strides in improving their payroll product but I still prefer Gusto for small business payroll processing.
The other payroll products I have worked with, like ADP and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner in Marketing at 185th Market (Food & Beverages, 1-10 employees)
Chose Gusto
QBO was awful. It never quite worked correctly and was not intuitive at all. Plus, it was expensive! And when we had a problem getting something to work right, it took three days for their customer support team to respond. And they're answer was basically, "Sorry. We can't fix …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Import Assistant in Sales at Hurley Way LLC (Import & Export, 1-10 employees)
Chose Gusto
Having two different products to use left a lot of room for error and took way too much time. Employees needed to count out their hours themselves and email the hours from Excel over to the boss. Then the Boss had to send the hours over to our book keeper which used quick …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Gusto
Personally, I believe that Gusto is the superior product, especially if used by a smaller firm. It has all of the same capabilities as QBO, but has a much simpler design that makes it more user friendly. As I've stated early, the technical support for Gusto is certainly more …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Gusto
Gusto is much more intuitive and easier to use, especially for those who may not have a lot of experience running payroll. Customer service at Gusto is superior to ADP - much more responsive. Reports in Gusto are much easier to find and print when needed. Finally, Gusto is far …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Supervisor in Finance and Accounting at Wagner Ferber Fine & Ackerman, PLLC (Accounting, 11-50 employees)
Chose Gusto
Gusto is very affordable and offers a solid foundation for payroll and HR. They have also recently released a new tier which offers a few additional bells and whistles for those companies looking for higher-touch service or additional features. It is great to have this …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CPA at BNA CPAs & Advisors (Accounting, 11-50 employees)
Chose Gusto
Gusto is better than all of its competitors - hands down. The closest competitor is sure payroll, and they are lightyears behind what gusto does. For small business and for the price there is no comparison. Gusto is the best. They fixed what ADP/Paychex were lacking, which is …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Xero
Verified User
Chose Xero
Xero is easier for new businesses that need cloud-based accounting software.
Xero has functional integration with other applications that our clients need.
Gusto is a great payroll application that is now used by all our clients with their Xero software.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Xero
Xero is 100% better than Quickbooks. Xero was recommended to me by our CRM software and in doing my research, I was highly impressed with the ease of use and the great reviews it received. The customer support from day one of setting this up through my questions over time, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Finance in Finance and Accounting at The Burkhalter Group (Accounting, 11-50 employees)
Chose Xero
For one QB, customer service is terrible! The software is clunky and not as user-friendly as Xero. We have chosen Xero for many reasons: Custom Reports, Cost, support, and perks of being a partner.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Founder in Corporate at Raw Athletics (Sports, 1-10 employees)
Chose Xero
Xero was the first cloud-based accounting software, so we've always stuck with them. Quickbooks seems to be the only real competitor at least for eCommerce-based companies. The other options - Freshbooks, Wave, Zoho - seem to only be good for very, very basic service-based …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Accounting Administrator in Finance and Accounting at Ledger Square Law (Legal Services, 11-50 employees)
Chose Xero
Xero and Quickbooks are very similar in that neither are perfect for law firm accounting. Both are extremely accurate and user-friendly, but lack the IOLTA account function.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CPA at BNA CPAs & Advisors (Accounting, 11-50 employees)
Chose Xero
Xero is far ahead of QuickBooks Online because it was built 100% on the cloud from the beginning. QuickBooks tried to replicate its desktop product on the cloud and has created a non user-friendly environment. Compared with QuickBooks Online, Xero can save most clients 50% of …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Number Cruncher, Payroll Wizard, and Controller in Finance and Accounting at Accountingprose (Accounting, 1-10 employees)
Chose Xero
I have used other accounting programs. There are very large programs that may be better suited for corporations with large inventory requirements but for the small business owner, Xero is #1. QuickBooks is clunky and nowhere near as user-friendly or tech-savvy as Xero. Xero has …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Co-Founder in Professional Services at Catching Clouds (Accounting, 1-10 employees)
Chose Xero
Where to start, Xero is a significantly better designed product over the QBO or QBD as it was built as a cloud product from the core. Xero took the time to look at accounting and technology from a new perspective and has built a clean product that is easy to use, easy to learn, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Xero
Previously exclusively a desktop QuickBooks "shop". Hate the version control issues and need to collect and transfer data files to get source documents. Auto bank downloads clunky and not as intuitive as Xero bank recon features. Few clients use FreshBooks - nice customer …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think Gusto is well-suited for any business, big or small, to use for accounting purposes. It makes it easy to keep track of many things, such as pay stubs, benefits, paid time off, and much more. Where I could see it being less useful is maybe for enterprise businesses with way more employees.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The only time I wouldn't be suggesting it is to consultants or solopreneurs. I think it's too overwhelming unless you are experienced or have a background related to finance. So it's not that the product isn't powerful, it's that it can be too powerful. For all other size businesses it really is what you need to use to make life simple to track everything in your business. It definitely saves me time by having it all in one place and not multiple spreadsheets etc
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The bank feed integration makes reconciling transactions easy
Once you load a template for your invoices, every client gets a professional looking invoice
Bill paying and tracking of payments is also easy; you load your bill into Xero, pay it through the bank, and when the transaction is completed it comes through on bank feeds. If you need to query when a bill was paid, it is all there in Xero
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Gusto upsold us labor law posters, but I later found them available for free online. Since we’re a fully remote team, I had to manually download and distribute them digitally. It would be much more efficient if Gusto offered free, auto-distributed digital posters tailored to remote compliance.
Benefits setup is unintuitive for startups
While our rep was helpful, navigating the benefits system felt complex and not tailored to early-stage companies. More guided flows or simplified options for small, remote startups would be a big help.
Limited dashboard customization for remote workflows
As a fully online company, we’d benefit from dashboard options that highlight relevant tools for remote operations—like compliance tracking, digital communications, or onboarding checklists.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Having different email addresses for different parts of a customer's business (eg invoices and statements to different places)
Easily seeing the text of emails that have been sent through Xero
More easily archiving old pay items. Our HR software updates rates when awards are updated which means a lot of old pay rates are in the system and they have multiple clicks to archive each one. Clicking the ones to archive in bulk and then just click archive for all would be much more efficient.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
In addition to the matters covered in this review, my reason for renewing this product is that Xero's functionality and the constant updates that the company provides, makes the software even more business friendly. The software therefore builds a brand loyalty among customers.
Gusto is pretty user-friendly, and the website is easy to navigate overall. They also offer good, responsive customer support and have helpful articles available when needed. So far, I have not had any major issues with the platform and am overall very happy with it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As a standalone software, it allows users to fulfill most of the basic functions (e.g. transaction input and report generation) simply and conveniently. It also allows for multiple APIs to help augment various tasks that accounting-adjacent (e.g. claims processing). The cloud based model and portability to mobile devices allows tasks to be carried out in a more convenient way.
We have been actively using and 100% Xero based for our ecommerce accounting practice for over 4 years. There has on been one real outage for more than 5 minutes. Xero was open and transparent about the outage, what they were doing to resolve the issue, and provided 15 minute updates. Showing how they care about their customers and partners. Plus, showing that their customers care too, were understanding, and went surfing or in our case took a nap. Couldn't run our business without Xero as a partner.
On a good day, things worked but after upgrades, things began to slow and or not work at all at times. I coined the moving circle while I waited as the "Xero Wheel of Death". Sometimes it never stopped and force quitting was necessary.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Always respond and keep issues open until you are satisfied with the result. Generally good responses, in the past, I had some support responses that were really basic and really annoying. They type where "have your tried restarting your computer" style of answers. Well, of course, I went through all the basics before contacting them. Duh, but I suppose not everyone does. Otherwise, it would be a 10. The last year has shown a marked improvement in the support responses however.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
All of Xero's training is online and available for anyone (business owner or accountants) to learn and become experts in their system. There is a range of content from product training to real world webinars from their partners. Xero is beautiful accounting software and their training is the same.
Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If it can be done, time the implementation near a new fiscal year so you can start clean. Otherwise, you have to go back and do historical data from the beginning of the fiscal year, which can be brain draining.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
While I never actually got to the point of trying out ADP, I had several conversations with an ADP representative, and it seemed that they would be able to provide the same (if not less) level of service for a significantly higher price
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Each of the products I listed had their own list of drawbacks, but the one thing they all had in common, which was right on top of that list of drawbacks, was ease of use. I struggled to get myself accustomed to each system and struggled, but when it came to getting a client to even try and use it was when the true struggle started. Just found it easier to make use of Xero from the very beginning.
I have yet to fully stress test the product given the size of the company where I am using it. I am sure as we scale to more customers, more vendors and more reporting requirements, I will have a better understanding of what it is capable of in terms of bandwidth and processing
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Xero is a basic accounting system that performs basic accounting tasks easily and accurately. For that, it provides a positive impact on our day to day accounting operations.
Because of Xero's basic structure, I feel it lacks some of the sophistication that some users want and need. The ability to create unique custom reports would enhance the impact Xero would have on meeting business objectives by providing current and useful accounting information.
In my opinion, Xero's lack of focus on their customers - their users - is a real issue with me. In my opinion, those of us that are in the trenches that work with the system on a daily basis have to deal with the shortcomings of the system with the knowledge that Xero support refuses to address the operational issues that make their user's lives difficult. I feel if Xero would focus on truly making their software better from a users point of view, it has the potential to be a great system.