TrustRadius: an HG Insights company

Handshake Talent Engagement Suite vs. Salesforce Agentforce Marketing

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Handshake Talent Engagement Suite

    Score8 out of 10
    N/AHandshake Talent Engagement Suite (TES) helps employers source, engage, manage, and build their brand with early talent at scale. Tell an impactful story and build a strong employer brand using rich media, candidate reviews, employee testimonials, and more.N/A

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Handshake Talent Engagement SuiteAgentforce Marketing
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Handshake Talent Engagement SuiteAgentforce Marketing
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Handshake Talent Engagement SuiteAgentforce Marketing
    Considered Both Products
    Handshake
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    30 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    81%
    Delivers good value for the price
    21 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    28 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    84%
    Lived up to sales and marketing promises
    16 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    85%
    Implementation went as expected
    17 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    Handshake Talent Engagement SuiteAgentforce Marketing
    Recruitment Marketing
    Comparison of Recruitment Marketing features of Handshake Talent Engagement Suite and Salesforce Agentforce Marketing
    Feature
    Handshake Talent Engagement Suite
    8.0
    11 Ratings
    24% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Passive Recruitment Advertising8.07 Ratings00 Ratings
    Active Recruitment Advertising8.39 Ratings00 Ratings
    Employer Branding Tools7.610 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Handshake Talent Engagement Suite and Salesforce Agentforce Marketing
    Feature
    Handshake Talent Engagement Suite
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Handshake Talent Engagement Suite and Salesforce Agentforce Marketing
    Feature
    Handshake Talent Engagement Suite
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Handshake Talent Engagement Suite and Salesforce Agentforce Marketing
    Feature
    Handshake Talent Engagement Suite
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Handshake Talent Engagement Suite and Salesforce Agentforce Marketing
    Feature
    Handshake Talent Engagement Suite
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Handshake Talent Engagement Suite and Salesforce Agentforce Marketing
    Feature
    Handshake Talent Engagement Suite
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.3100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Handshake Talent Engagement Suite and Salesforce Agentforce Marketing
    Feature
    Handshake Talent Engagement Suite
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.9111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.524 Ratings
    Best Alternatives
    Handshake Talent Engagement SuiteAgentforce Marketing
    Small Businesses
    LinkedIn Jobs
    Score7.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Glassdoor
    Score7.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Snagajob
    Score6.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Handshake Talent Engagement SuiteAgentforce Marketing
    Likelihood to Recommend
    8.5
    (37 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    8.1
    (114 ratings)
    Usability
    10.0
    (1 ratings)
    8.5
    (37 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    9.6
    (25 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)
    User Testimonials
    Handshake Talent Engagement SuiteAgentforce Marketing
    Likelihood to Recommend
    Handshake
    Compared to bulk messaging students who are listed as 'matches' on the job listing page, the segments & campaigns I created were so helpful in identifying leads & helping to convert those leads to applicants without me having to continually follow-up with students (thank you- follow-up email feature!) For roles that require a lot of applicant flow, or for positions that require a large cohort of hires at one time, these features are perfect.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Handshake
    • Connects us with our target audience (current college students and recent graduates).
    • Connects us with a variety of career services offices, building trust in our organization.
    • It provides capacity to our recruiters while also allowing us to balance volume and personalization in recruitment.
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Handshake
    • Ability to directly source and reach out to specific candidates (rather than just a whole pool with campaigns)
    • More flexibility over the way postings look to allow for creativity
    • More details about students on their profiles to make it easier to source the right candidates
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Handshake
    It works and has been a valuable tool for recruitment and talent engagement
    Incentivized
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Handshake
    It is intuitive
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    Handshake
    No answers on this topic
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Handshake
    No answers on this topic
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Handshake
    Becca always responds very quickly to my questions. We had an issue where I couldn't register for a fair because another division of my company had already registered and this problem was fixed the next day. I feel like the team at Handshake Talent Engagement Suite actually cares about my experience. Not all companies do once the contract is signed! They definitely treat their customers well. I literally feel like I am their only customer.
    Incentivized
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    Handshake
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Handshake
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Handshake
    It is a great product and valuable tool for recruitment and sourcing of talent
    Incentivized
    Read full review
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Alternatives Considered
    Handshake
    I think Handshake is similar to Linkedin Recruiter in a lot of ways. The main differentiator for me/our company is who we are trying to reach or target. LinkedIn is not an easy platform to find early careers talent on, so Handshake has been the best way for us to connect with schools, register for events easily, advertise to college students and reach them where they are!
    Incentivized
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Handshake
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Scalability
    Handshake
    No answers on this topic
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Return on Investment
    Handshake
    • Summer internship recruiting for hard to fill roles has grown to be much easier. Without Handshake Talent Engagement Suite, we would be left scrambling to specific school job boards.
    • Hosting a simple one-hour informative event and reaching a large audience has helped with brand awareness. We don't necessarily see immediate obvious results but have been content with our ability to connect with underclassmen, getting them excited to apply for internships in a year or two.
    • Creating a talent segment and sending campaign messages is much more efficient and effective than reaching out to individual candidates with cold calls/emails.
    Incentivized
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.