HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.
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Omnify
Score9.3 out of 10
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Omnify is a software for class-based and activity-focused businesses—from kids’ activity centers and gyms to studios, camps, and swim schools—to streamline and grow their operations. It offers a single dashboard to schedule classes, parties, events, and camps; manage memberships; sell add-ons, gift cards, and products; process payments; build a branded storefront with website embeds; and handle CRM, automated communication, waitlists, check-ins, and analytics. The vendor states that…
$149
per month
Pricing
HCL Unica
Omnify
Editions & Modules
No answers on this topic
Growth Pro
$149.00
per month Upto 5 members
Accelerate Pro
$349.00
per month Upto 10 members
Scale Pro
$599.00
per month
Offerings
Pricing Offerings
HCL Unica
Omnify
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
Optional
No setup fee
Additional Details
—
Discount available for annual pricing on commercial plans.
I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
Shailja Rohillah, of Omnify, went above and beyond to respond quickly and did everything she could to accommodate my needs. Even when the exact thing I wanted, was not an option, Shailija not only found a work around but put the time in herself to address my need.
Ability to translate Multiple SQL queries into a very easy to use visual GUI.
Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
It’s flexibility in the output layouts that it can create.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
We would love to have more specific options for restricting the number of times a client can book a reservation per week.
It would be very beneficial for admins to be able to book clients in advance for classes that are not available to the mass clientele yet.
We would like to be able to edit client's email addresses. Several of our members have typos in the emails provided, so they aren't receiving confirmation emails and they can't log in, so they have to make new accounts.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Unica provides functionality that is very simple and easy to use. For reporting, we can see Unica system tables. Contact history table, response history tables. We have all the information in one place. Performance-wise, Unica also handles large volumes of data and can run a 5-million-record campaign within minutes. This is something great.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I'd give it a 10 except it didn't always render well on mobile devices, which caused some frustration for users. Otherwise it was easy to use, easy to manage, easy to make it look like "our" site, and very pleasant.
Omnify's customer service has been pretty much always on point. Their chat feature is a great way to keep track of past communications and follow up on recurrent issues, and their response time is most of the times very quick.
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Before Omnify we used Jumbula. Jumbula made registering families much easier but Omnify has the benefit of auto-renew and auto-pay plus the membership set up in general is something new that Omnify provides. We have also used Formsite in the past but it requires a bit more administrative back end work for our employees than Omnify does.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
My ROI is calculated by customer satisfaction and Omnify allowed us to operate three community pools during a pandemic, making those that wanted to use community amenities able to do so in a measured and safe way.
